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The Personal MBA: Master the Art of Business | [Josh Kaufman]

The Personal MBA: Master the Art of Business

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Publisher's Summary

Audie Award Nominee, Business and Educational, 2013

Getting an MBA is an expensive choice - one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether....

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.

The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

©2010, 2012 Worldly Wisdom Ventures LLC (P)2012 Worldly Wisdom Ventures LLC

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What Members Say

Average Customer Rating

4.1 (2320 )
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4.1 (1954 )
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Performance
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  •  
    Jason Poteau, OK, United States 02-07-13
    Jason Poteau, OK, United States 02-07-13 Member Since 2010

    Bi-Vocational Pastor/Draftsman. Full time husband and dad. Audiobooks are a staple in my life because I can read and work...

    HELPFUL VOTES
    386
    ratings
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    "Good Information Overload"

    I really got a lot of good practical stuff out of the first part of the book. That part of the book seemed relevant to daily business practice... then most of the rest of the book had good information, but it was about human behavior and behavioral science... this was good info, but not what I wanted the book for. It almost seems like he should have done a separate but related book to cover all that. All of the scientific experiments and results mentioned were interesting, but it was way too much information for what the book implies. However, too much is better than not enough in this case and I would use a credit & recommend to a friend just because of the practical value of the first few hours alone. Hope this helps someone.

    4 of 5 people found this review helpful
  •  
    Brett Australia 11-02-12
    Brett Australia 11-02-12 Member Since 2010

    this is not how I wear my hair

    HELPFUL VOTES
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    "Very Awesome, Inspiring and Educational."
    Would you recommend this audiobook to a friend? If so, why?

    If you don't learn something about business from this book, you weren't listening.


    What other book might you compare The Personal MBA: Master the Art of Business to and why?

    Up there with the greats like "How to win friends and influence people" and "Think and Grow Rich". A true classic that will stand the test of time.


    What does Josh Kaufman bring to the story that you wouldn’t experience if you just read the book?

    Josh brings true value and genuine character to this book.


    If you were to make a film of this book, what would be the tag line be?

    Napoleon Hill, Dale Carnegie, Stephen Covey step aside, there is a new Gun in town.


    Any additional comments?

    Great book on so many levels. Helpful, insightful and a great reference to focus and follow through on increasing your effectiveness and understanding of many vital subjects and actions.

    11 of 15 people found this review helpful
  •  
    P. Crews 06-16-15
    P. Crews 06-16-15
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    "Couldn't finish"

    The narration and content were not interesting enough to keep my attention. Too many lists to keep track of in an audio book. Content was not deep enough to be interesting or useful.

    1 of 1 people found this review helpful
  •  
    Patti Olivas 04-03-15 Member Since 2014
    HELPFUL VOTES
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    "Not very deep...not worth the time...sorry!"

    It didn't come close to meeting even my lowest expectations... Very sophomoric. If you want to learn something, it's not going to happen by listening to this. Sorry to say, it's not worth ones time.

    1 of 1 people found this review helpful
  •  
    Luis Panama, Panama 05-08-13
    Luis Panama, Panama 05-08-13
    HELPFUL VOTES
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    "Best Audiobook EVER heard"
    Would you recommend this audiobook to a friend? If so, why?

    Im a client of audible for more than a year and I listen at least 1 book a month, sometimes two. This one have listen two times. IT SAYS SO MUCH THINGS that I had lived that make me say: if i knew then what i heard now.

    If there where an spanish version I would like tu buy it, if not I will love to translate this my self, so I can recommend it to so much people I know that are making so much mistakes.


    What did you like best about this story?

    Communication Overhead


    Have you listened to any of Josh Kaufman’s other performances before? How does this one compare?

    This is my first time


    7 of 10 people found this review helpful
  •  
    Olufemi Akintounde USA 10-29-12

    MyDeborah

    HELPFUL VOTES
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    "Great book, easy to follow"
    Where does The Personal MBA: Master the Art of Business rank among all the audiobooks you’ve listened to so far?

    No 1 so far


    What other book might you compare The Personal MBA: Master the Art of Business to and why?

    The millionaire mba


    Which scene was your favorite?

    I kind of like it all


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me feel like I am being made ready and learning fast


    Any additional comments?

    Thanks to the Author

    5 of 7 people found this review helpful
  •  
    Ken Toronto, Ontario, Canada 11-20-13
    Ken Toronto, Ontario, Canada 11-20-13 Member Since 2012
    HELPFUL VOTES
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    "A very basic intro to business"
    Would you recommend this book to a friend? Why or why not?

    Too much of the book is spent justifying the books existence, arguing against MBA programs, detailing trivia from the author's life, etc., and not enough on solid business analysis and advice. There is a long section of the book dedicated to personal improvement that is irrelevant to the main topic. Some good business advice and parables, and definitely not a total waste of time.


    Any additional comments?

    Production values are not as high as most other audio books, with cheesy chimes throughout and several parts where there appears to be audio errors resulting in the repeating of passages.

    2 of 3 people found this review helpful
  •  
    Nothing really matters Ottawa, Ontario, Canada 07-18-13
    Nothing really matters Ottawa, Ontario, Canada 07-18-13 Member Since 2014

    Rob Thomas

    HELPFUL VOTES
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    "Great book!!!"
    Would you recommend this audiobook to a friend? If so, why?

    I very highly recommend this book as it explains basic business concepts in the first half of the book (which is what I was looking for) and gets into a whole bunch of funky and useful "positive psychology" concepts in the second half of the book (bonus!). All topics are explained concisely and engagingly, with Josh Kaufman doing an super job narrating his book. Look at the purchase price as an excellent investment.


    2 of 3 people found this review helpful
  •  
    Keith Cook NASHVILLE, TN, US 02-12-13
    Keith Cook NASHVILLE, TN, US 02-12-13 Member Since 2015

    Nashville, TN

    HELPFUL VOTES
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    "Working With Yourself"
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    Chapter 7, Working with Yourself, was worth the price of the book alone.
    I've listened to many of the chapters repeatedly and I've learned a lot.
    I'd recommend this book to anyone wanting a crash course in business.


    2 of 3 people found this review helpful
  •  
    Jenny Ottawa, ON, Canada 02-08-13
    Jenny Ottawa, ON, Canada 02-08-13
    HELPFUL VOTES
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    "An educational listen if you're under 18 years old"
    What disappointed you about The Personal MBA: Master the Art of Business?

    If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.


    Would you ever listen to anything by Josh Kaufman again?

    No.


    Did Josh Kaufman do a good job differentiating all the characters? How?

    Good tone.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment.


    2 of 3 people found this review helpful
Sort by:
  • Stephen
    London, United Kingdom
    2/11/13
    Overall
    "Buyer Beware."

    Probably the worst audiobook I've ever heard.



    I thought this was going to be an interesting book - giving an overview of the topics covered in an MBA from a layman's point of view, with references to further reading materials. Instead, it was a 13 hour advert for some guy's blog.



    The first hour of the audiobook is setting the scene, with a variety of weak arguments about why an MBA is a waste of time and money, but giving absolutely no evidence that the Author's approach (of just reading lots of books without going to school) isn't also a waste of time and slightly less money.



    When he finally gets to the actual topic at hand, the material is covered at a very high level, and is mostly just a list of bullet points to think about. This would probably be slightly less useless in printed format than in audio form. Each brief chapter recommends further reading, and badgers you to go visit the author's blog.



    I would recommend anyone interested in this book to just skip the audiobook, go straight to the guy's website and look at his reading list. That will give you a good list of books that are more useful than this one.



    I would also caution that this is more of a self-help book than a business book. Many of the books that he recommends for further reading are also more about "motivation", than actually learning about business.

    9 of 12 people found this review helpful
  • Jamie
    3/2/15
    Overall
    Performance
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    "Definitely worth a read"

    Was skeptical about this book because of other reviews. But I found it very helpful. It gives a clear introduction to a variety of areas and provides recommendations for further reading

    1 of 1 people found this review helpful
  • Nicolai
    Denmark
    11/5/13
    Overall
    Performance
    Story
    "Waste of time"
    What disappointed you about The Personal MBA: Master the Art of Business?

    First 1/3 part of this audio book is mostly a waste of time. It's a very basic overview of some complicated tasks you'll meet in business live.

    This can't really serve as much more than a index card for what you need to learn - anyhow that is also the point of the book: don't waste many years in school and spend all your money learning these topics, when you can learn them from books.


    2 of 4 people found this review helpful
  • Amazon Customer
    SHEFFIELD, United Kingdom
    4/17/13
    Overall
    "Better than expected"

    The previous review put me off purchasing this, but I had seen the book and decided to give it a go.



    I was glad I did - I found the information very easy to understand and useful: it has helped me to see where I am going right in my two businesses as well as spot where I am going wrong. It is thought provoking and has helped me think about things - for this reason it has been a worthwhile purchase.



    The author does mention his website - but not too often and I did not find it particularly self-promoting or distracting. It is certainly far better than many of the charlatans that write books to promote the author's own websites, seminars and tapes.



    This book has substance and is enjoyable to listen to.

    2 of 3 people found this review helpful
  • Shilon
    7/31/15
    Overall
    Performance
    Story
    "Simple, Smart and Forward Thinking"

    Insightful and enjoyable read. A simple, smart, forward thinking business book. A must read for everyone.

    0 of 0 people found this review helpful
  • Charlie
    6/5/15
    Overall
    Performance
    Story
    "Good all round book"

    I got used to Josh Kauffmans slightly tinny recording after a while & didn't mind it. The book certainly covers the basics of business and introduces you to some good terms/ lingo. I'd recommend to anyone just starting out in business or interested to find out a bit about running one. Not so much for those who've been in business for a while- although there are some little bits of inspiration in there that might get your creative juices flowing!

    0 of 0 people found this review helpful
  • Andrew Ebling
    1/15/15
    Overall
    "Very useful and full of great advice"

    Really enjoyed listening to The Personal MBA; loads of great ideas, advice & memorable illustrations.

    0 of 0 people found this review helpful
  • Dan
    COBHAM, United Kingdom
    7/8/13
    Overall
    Performance
    Story
    "A real resource worth listening to"
    What did you like most about The Personal MBA: Master the Art of Business?

    I liked it's clear structure, which had impact and purpose. Lots of example stories and case studies also make this a book worth getting.


    What was one of the most memorable moments of The Personal MBA: Master the Art of Business?

    The ongoing analysis and criticism of top flight MBA business schools. The message is clear: if you've got a spare $100k+ to buy entry to an exclusive members club, then these top schools are for you - but don't be under any illusion that you'll learn anything different than any other of the good MBA schools out there. Save your money and learn about the topics explored in MBAs yourself - you'll save yourself a lot of money, which you could put towards your business venture.


    Which character – as performed by Josh Kaufman – was your favourite?

    N/A


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It reaffirmed what I'd suspected - and potentially saved me a £££s of money in fees.


    Any additional comments?

    One of the few business books worth reading, given that it provides practical and common sense advice, but in a crystalised / useful form.

    2 of 3 people found this review helpful
  • Graham
    Dublin 6W, Ireland
    4/13/13
    Overall
    "Very useful book"

    I really liked this book. The premis is that students of MBA courses all over the world are increasingly getting themselves into serious and sometimes life long debt when everything that they study on such courses is available elsewhere for free - or for a very small relative cost. Having made this point the author goes on to give high level overviews of the major subjects in business, and includes some useful observations on personal management and development. It is easy to listen to, very clearly and concisely written and I would recommend it to both business students and practitioners.

    1 of 2 people found this review helpful
  • Khaled Al Marei
    London, United Kingdom
    10/17/13
    Overall
    Performance
    Story
    "Simple still very resourceful!"
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    The book uses a simple way to present what business is about without getting into too much details.Very rich with inspiring examples and very well read.


    0 of 1 people found this review helpful

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