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The Only Sales Guide You'll Ever Need Audiobook

The Only Sales Guide You'll Ever Need

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Publisher's Summary

"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller - the individual." - from the Foreword.

Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.

Now he's boiled down everything he's learned and tested into one convenient audiobook, packed with useful material for everyone from raw rookies to tested veterans. He focuses on the building blocks that all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions.

He explores 19 essential traits and skills that nearly all great salespeople have, including:

  • Self-discipline: How to keep your commitments to yourself and others.
  • Accountability: How to own the outcomes you sell.
  • Competitiveness: How to embrace competition rather than let it intimidate you.
  • Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.
  • Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.
  • Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.

Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.

Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

©2016 Anthony Iannarino (P)2016 Gildan Media LLC

What Members Say

Average Customer Rating

4.6 (36 )
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Performance
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  •  
    edstapletonjr 10-17-16 Member Since 2016
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    "Real World Sales Advices From The Trenches"
    Would you consider the audio edition of The Only Sales Guide You'll Ever Need to be better than the print version?

    I always prefer audiobooks. I found it helpful to hear Anthony tell his stories and offer his advice and motivation.


    What was one of the most memorable moments of The Only Sales Guide You'll Ever Need?

    Loved his sections on prospecting and having grit.


    Have you listened to any of Anthony Iannarino’s other performances before? How does this one compare?

    I've listened to some of his podcasts and have enjoyed them. This audiobook did not disappoint.


    Was there a moment in the book that particularly moved you?

    Chapter on having grit.


    Any additional comments?

    Solid read with a ton of actionable advice and motivation.

    1 of 1 people found this review helpful
  •  
    Nancy Herrera-Siples 10-16-16
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    "Perfect blend"

    Great practical, inspirational, step by step reference guide. Suggested reading at the end of each chapter is perfect for drilling even deeper. This will become a handbook for me and my sales team.

    2 of 3 people found this review helpful
  •  
    Martin Smith Ann Arbor, MI, US 12-03-16
    Martin Smith Ann Arbor, MI, US 12-03-16 Member Since 2014
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    "This is the new world of sales. Learn, or perish."

    Anthony has laid out the entire new landscape of sales as it stands today. one of my favorite parts of this book are the additional reading resources that he gives at the end of each chapter. His presentation could definitely be a little bit more exciting but the content couldn't be any better.

    0 of 0 people found this review helpful
  •  
    Alex 11-28-16
    Alex 11-28-16 Member Since 2015
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    "Tons of very useful information..."
    If you could sum up The Only Sales Guide You'll Ever Need in three words, what would they be?

    No nonsense practical guide to doing it right!


    Any additional comments?

    This book is for anyone that wants to increase there systems and how to be more effective.

    0 of 0 people found this review helpful
  •  
    Anil Doral, Florida, US 11-11-16
    Anil Doral, Florida, US 11-11-16
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    "Great advice!"

    Great advice. Hate to give this four stars but let me make it clear that this is for the audiobook. I'm not sure why it was read so slowly with a monotone dragging tone. Take the audio away and the material is valuable with great insight and timely up-to-date references. The physical book itself may earn 5 stars.

    0 of 0 people found this review helpful
  •  
    mike m 11-03-16
    mike m 11-03-16
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    "Sales success guide for professionals"

    A no nonsense book on sales. Simple to understand with excellent suggested reading related to each chapter.
    A must for continued improvement

    0 of 0 people found this review helpful
  •  
    Leo New York City 10-28-16
    Leo New York City 10-28-16 Member Since 2016
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    "The "ONLY" Guide THEN Recommended Dozens Of Books"
    This book wasn’t for you, but who do you think might enjoy it more?

    The easily manipulated.


    Would you be willing to try another book from Anthony Iannarino? Why or why not?

    Perhaps not.


    What three words best describe Anthony Iannarino’s voice?

    It's alright.


    If you could play editor, what scene or scenes would you have cut from The Only Sales Guide You'll Ever Need?

    The title.


    Any additional comments?

    This has a bad title. It should say Best Book Guides on Sales.

    1 of 2 people found this review helpful
  •  
    chris yates 10-27-16
    chris yates 10-27-16 Member Since 2014
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    "Must Have!"

    Full of practice, useful, easy to understand information that, even if you follow the authors blog, you have not heard this information laid out in a step by step by step plan for success. A very fresh take on the sales process.

    0 of 0 people found this review helpful
  •  
    Luis Flavio Nunes 10-17-16
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    "This is The Path to Sales Success"
    Would you listen to The Only Sales Guide You'll Ever Need again? Why?

    Absolutely! I'm a salesperson, and I've consumed dozens, if not hundreds of sales courses and books. Anthony condenses in his book years of experience that I couldn't find elsewhere.

    This is actually two audiobooks: The first is about the mindsets and the behaviors you’ll need to be successful at persuading and influencing; the second is about sales techniques.

    The book starts with this premise: "Why do a few, highly successful salespeople consistently outperform their peers?" and he answers: Because the most successful salespeople have the right mindset and the right set of skills.


    What does Anthony Iannarino bring to the story that you wouldn’t experience if you just read the book?

    Of course, reading one book — or take courses, programs  — on any topic will make no difference if you don’t apply what you have learnt. He ends each chapter with a series of actions for you to take. I'm positive that if you take the actions he suggests, you will have immediate results in your sales.


    Any additional comments?

    In my experience, we have are a lot of great sales titles available, but after listening and doing the suggested action steps, I became convinced that this is the only sales book you’ll ever need.

    0 of 0 people found this review helpful

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