Copyright © and (P) The International Center for Creative Thinking, a Division of JMW Group, Ltd. and Master Business Associates, Inc., All Rights Reserved; Copyright (P)1996 by Dove Audio, Inc.
If you're looking for a book that covers the basic things an MBA learns to keep in mind while managing business challenges, this covers a fair amount of ground in a fairly short time. It's worth listening too if you need a run-through of the basics of business.
The old way of speaking was to tell 'em what you're going to say, say it and tell 'em you said it. This takes that to extremes with unidentified hosts presenting 1/4 of the information, then letting the professors elucidate. Unfortunately, it's often repetitive, and the transitions are jarring. It would be good to either get straight talk from the professors or the upbeat, short-and-sweet chatter of the other narrators. The two don't go together very well.
The book needs an upgrade to reflect more recent changes in the business environment since the 90's.
The review of the ABC's and paying the PRICE models. Behavioral Science history was in my view the least important or revelant.
VERY well presented! however, a little outdated.
Very good refresher course to regain the lost, forgotten or ignored principals of the MBA course content.
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