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The Old Pillars of New Retailing Periodical

The Old Pillars of New Retailing

Looking for the silver bullet that will solve your retailing woes? It doesn't exist. The best retailers lay a foundation for success by creating customer value in a handful of fundamental ways. Leonard L. Berry founded Texas A&M's Center for Retailing Studies and directed it from 1982 to 2000. This article, which originally appeared in the April 2001 issue of Harvard Business Review, is offered in audio form exclusively through Audible.
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Publisher's Summary

Looking for the silver bullet that will solve your retailing woes? It doesn't exist. The best retailers lay a foundation for success by creating customer value in a handful of fundamental ways. Leonard L. Berry founded Texas A&M's Center for Retailing Studies and directed it from 1982 to 2000. This article, which originally appeared in the April 2001 issue of Harvard Business Review, is offered in audio form exclusively through Audible.

Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.

©2001 by the President and Fellows of Harvard College, All Rights Reserved; (P)2001 Audible, Inc.

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