A nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with listener-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
©2010 John Wiley & Sons, Inc (P)2012 Audible, Inc.
"This book is filled with practical advice, tips, and checklists - everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!" (Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit)
"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes." (Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters)
Would only recommend it to beginners. The book is a bit too basic for most marketing professionals.
The voice of the narrator makes the book boring.
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