©2009 Bob Gilbreath; (P)2009 Brilliance Audio, Inc.
"Ten years after Permission Marketing, The Next Evolution of Marketing takes the idea to a new level. Must reading for anyone who buys a lot of advertising." (Seth Godin, author, Tribes)
"Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three." (Pete Blackshaw, EVP, Digital Strategic Services, Nielson Online)
This book contains literally hundreds of great examples of "meaningful" marketing (where the marketing activity itself adds value to the customer's life). Nearly all the small case studies are applicable and you can walk away with something to use in your own business. The author gives examples from many industries and ties the examples to his key points and gives a brief history of several waves of marketing theory. There are examples of a wide variety of marketing program types (e.g., relationship, engagement, communication, loyalty, etc). The second half of the book presents the method for creating a meaningful marketing program. The narrator is engaging and is a good fit for the content.
Really enjoyed this entire book. It is up to date and relevant and clearly speaks to the next generations of buyers and I would recommend to anyone looking to grow their business.
There is plenty to learn from in this book. There are many new concepts of marketing and many different real world examples. This book introduces marketing from a completely different perspective. I found it very informative and inspirational. A refreshing, modern look at marketing strategies. No old rehashed concepts. I would highly recommend this book.
The book reader from Arabia
A great new marketing model for our times , with balance between meaning & profit, it contained the thoughts of a born again marketer (from Interruption MArketing to Marketing with meaning) a must read for Marketers Thanks Bob Gilbreath
This book is a great introduction to a new era in marketing with value. It was a timely read for me, and I used several of the case studies from this as ammunition at work, so that was fantastic.
I enjoyed Reizen's reading as well-
The book mentions many examples of how to do meaningful marketing. Then, after several chapters, the author says: "And I am going to give you a way to apply it!". Then he starts talking about how you have to talk to your team for this, your team for that, your team, your team, your team. At one point, he says something like: "After all, what is a 30 million investment these days?".
The book says it is good for entrepreneurs, but it is better suited for marketing vicepresidents with huge budgets and teams.
It gets three stars because it has several good ideas, but the implementation plan lost me. I think a book that gives an easier to implement plan for small businesses is Duct Tape Marketing.
I had high hopes for the book. Unfortunately it never really got off the ground. The analysis and thinking was low level and stayed that way...
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