We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The New York Times Pocket MBA: Sales and Marketing | [Michael A. Kamins]

The New York Times Pocket MBA: Sales and Marketing

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.
Regular Price:$10.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

Don't miss any of the volumes in the New York Times Pocket MBA series.

©1999 The New York Times; (P)2000 Listen and Live Audio Inc.

What the Critics Say

What Members Say

Average Customer Rating

2.8 (40 )
5 star
 (6)
4 star
 (5)
3 star
 (12)
2 star
 (10)
1 star
 (7)
Overall
4.0 (3 )
5 star
 (1)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.0 (4 )
5 star
 (1)
4 star
 (2)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Andy Chantilly, VA, USA 11-26-05
    Andy Chantilly, VA, USA 11-26-05
    HELPFUL VOTES
    35
    ratings
    REVIEWS
    12
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Good for review, not for first timer"

    This book is a good review if it's been a few years since you've taken marketing. He covers several of the key issues you face in business and reminds you of the big picture.

    This is NOT for you if you are a small business and need ideas on a tight budget, as most of the material is biased to big business and advertizing with a large budget.

    I also do not recommend this book as a first-time guide to marketing. He jumps right into details of marketing, and I recommend a background understanding.

    Lastly, I have to say that I feel this book is due to be updated. He references "We don't know what will happen with the Y2K bug", and "It will change the SUV market when Ford releases the Excursion next year." It doesn't make the book bad, but it makes it hard to focus on the example when you're driving down the road and you see several Excursions, and he says "we won't know what the Excursion will do when it comes out".

    6 of 6 people found this review helpful
  •  
    Kenny Livingston, NJ, USA 03-09-05
    Kenny Livingston, NJ, USA 03-09-05
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "25 Keys Don't Matter If They Don't Work!"

    This is one of the blandest titles I've ever listened to in recent memory. Don't know if it is because this book doesn't translate well to being read aloud (don't think so), but it feels disjointed at times. The text references things in our culture that are recent like the Hummer, Ford Excusion, etc, so it does feel like a very up-to-date text when you're listening to it. But the content of the "keys" aren't all relevant in today's modern digital world. Take it from someone with an MBA in Marketing from a top 3 school. You may need 25 keys, but these are not the 25 you need.

    Do yourself a favor and click away from this page fast and remove the item from your shopping cart.

    6 of 7 people found this review helpful
  •  
    Max Tokyo, N/A, Japan 01-12-04
    Max Tokyo, N/A, Japan 01-12-04
    HELPFUL VOTES
    23
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Well pitched for the prospective MBA student"

    Kamins illustrates principles with tangible examples and keeps the tone light. I felt like I was privileged to be attending an introductory lecture on an MBA course given by an approachable and communicative teacher. Gardner's avuncular reading is a fine match and very listenable. If Audible offered a longer Kamins/Gardner text on this subject I'd buy it.

    15 of 21 people found this review helpful
  •  
    Albert 01-01-09
    Albert 01-01-09
    HELPFUL VOTES
    31
    ratings
    REVIEWS
    124
    18
    FOLLOWERS
    FOLLOWING
    9
    0
    Overall
    "Sales and Marketing"

    Ok for the price, but more like a collage lecture than real world

    0 of 1 people found this review helpful
  • Showing: 1-4 of 4 results
Sort by:
  • bhavna
    london, United Kingdom
    11/8/11
    Overall
    "Good Book !!!"

    Its really a good book and worth buying this book . It is one of the great book provided by Audible .

    0 of 1 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.