The New Rules of Retail: Competing in the World's Toughest Marketplace Audiobook | Robin Lewis, Michael Dart | Audible.com
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The New Rules of Retail: Competing in the World's Toughest Marketplace | [Robin Lewis, Michael Dart]

The New Rules of Retail: Competing in the World's Toughest Marketplace

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it....
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Publisher's Summary

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers will shift dramatically.

Here, industry experts Robin Lewis and Michael Dart identify the forces behind these changes and look at the retail heroes of today and tomorrow to see how their business models are responding to the modern marketplace. They profile industry giants such as VF Corporation (owner of Wrangler and The North Face), Starbucks, and Ralph Lauren, as well as cutting-edge favorites like Apple, Gilt Groupe, and Amazon, to uncover why some retailers are so successful at reaching today's increasingly elusive and demanding customer while others miss the mark by a mile. What they find are three crucial factors that determine whether businesses win or lose:

  • Neurological Connectivity - creating an addictive, irresistible shopping experience, from preshopping anticipation to consumption satisfaction
  • Preemptive Distribution - using all possible distribution platforms to access consumers ahead of the competition
  • Value Chain Control - vertically integrating control of a company's entire value chain, from creation through point of sale, for maximum delivery on the brand promise

This essential formula, Lewis and Dart argue, is responsible for virtually every retail success story of the past few decades. So while the landscape may never look the same, The New Rules of Retail gives business leaders the tools they need to not only survive, but thrive.

Download the accompanying reference guide.

©2010 Robin Lewis and Michael Dart (P)2011 Audible, Inc.

What the Critics Say

"The New Rules of Retail offers a thought-provoking and compelling perspective on the future of the industry. Both traditional retailers and e-commerce competitors will find the principles outlined by Lewis and Dart relevant to their needs. A must read." (John Donahoe, CEO, eBay)

"Despite retail being the driving force of our economy, little has been written about the industry that truly captures its past, present, and future. This book provides tremendous clarity and insight, and should become required reading for retail managers, senior executives and their boards." (Mark A. Cohen, Professor of Marketing, Columbia Business School and Former Chairman/CEO, Sears Canada Inc.)

"The authors bring solid credentials to their forecast of the coming retail landscape, and they provide plenty of interesting material for readers on both sides of the cash register.” (Kirkus)

What Members Say

Average Customer Rating

3.8 (80 )
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  •  
    Lynn BEAUMONT, TX, United States 03-23-11
    Lynn BEAUMONT, TX, United States 03-23-11 Member Since 2005
    HELPFUL VOTES
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    Overall
    "Brings the Reader Home"

    Lewis and Dart have provided a great service to the general reader and those interested in the contemporary retail environment. They place US-based retail in historical context, explain where the industry is now and what the future may hold. Now, if you have noticed a dramatic change in access to the retail experience over the past few years, you are not alone. Lewis and Dart explain what this environment means. Individuals interested in the US economy, retail in general, political and social trends in the country, will be rewarded for reading this book. Those more close involved in retail or knowledeable may find this book less helpful. Both groups will find the speculations about the future of retail in the US thought provoking. The narration of Brian O'Neill is very good.

    1 of 1 people found this review helpful
  •  
    Jonny Liverpool, United Kingdom 06-10-13
    Jonny Liverpool, United Kingdom 06-10-13 Member Since 2011
    HELPFUL VOTES
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    "Helpful Overview...Somewhat Simplistic"

    I found the audiobook extremely helpful as an overview of the retail industry and it inspired some interesting concepts that I could implement in my own online retail business, with some helpful thoughts on the trends that might be happening moving into the future.

    0 of 0 people found this review helpful
  •  
    doris choo canada 06-09-13
    doris choo canada 06-09-13

    I am a happy, contented person. Love reading sci fi fantasy novels and well written business books.

    HELPFUL VOTES
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    "Creating a competitive advantage in Brand DNA"
    Would you recommend this audiobook to a friend? If so, why?

    Yes I would strongly recommend especially people in corporate world of retailing and merchandising, brand positioning. Lots of excellent tips to consider.


    What was the most compelling aspect of this narrative?

    Business books could be quite dry, but with great voice tone, good reading pace, it brings the book to life. Make learning interesting and engaging over the weekend.
    Excellent research and acurately written on the companies mentioned in the book.


    What’s the most interesting tidbit you’ve picked up from this book?

    To succeed, companies must not just focus on selling stuff, the author suggest making the mind connection - it is most powerful and dynamic. He further defined this as neurological connectivity with consumers so much so that the mention of the company or brand would mentally and emotional create an instant compelling desire to visit the store or go to that brand first.

    He also cover in details other critical human behaviors and using pre-emptive strategy in brand building, trend positioning and conscious loyalty.


    Any additional comments?

    I would purchase the hard copy to keep as my reference book. lots of ideas to draw from.

    0 of 0 people found this review helpful
  •  
    Jesse Tecumseh, ON, Canada 01-31-13
    Jesse Tecumseh, ON, Canada 01-31-13 Member Since 2012
    ratings
    REVIEWS
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    Story
    "Very Dull.."
    What disappointed you about The New Rules of Retail?

    I didn't learn anything.


    What could Robin Lewis and Michael Dart have done to make this a more enjoyable book for you?

    Write about something interesting.


    What didn’t you like about Brian O'Neill’s performance?

    The narrator did a fine job.


    You didn’t love this book... but did it have any redeeming qualities?

    It sometimes had an interesting perspective about various company strategies.


    Any additional comments?

    I tried really hard to make it though to the end but it was just way too dull.

    0 of 0 people found this review helpful
  •  
    Andrew Clark Winmalee, New South Wales, AU 10-06-12
    Andrew Clark Winmalee, New South Wales, AU 10-06-12
    ratings
    REVIEWS
    2
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    "Must listen for those connected to retail"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, it is a very thought provoking book that will put the current retail upheaval into perspective and its historical context


    What was the most compelling aspect of this narrative?

    The history of retail combined with the research on current successes and failures.


    Any additional comments?

    This is a great book on how technology and social and demographic changes have shaped retail selling through history and how the internet is changing everything now. For those who are interested in where it may lead this book provides a strong basis for speculation.

    0 of 0 people found this review helpful
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