The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.
David Meerman Scott is a marketing strategist, best-selling author of eight books including three international best sellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers, as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
©2013 David Meerman Scott (P)2014 Gildan Media LLC
"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing
#1 in the Marketing and PR, and Social Media Marketing arena
It's not A story. Rather it is many stories, hints, tips, and real life examples of how people are improving their marketing and PR using current tools available today
I bought a previous release of David's book years ago that is now tattered, highlighted and well-worn, I was so impressed I bought the audio. When this new edition came out I immediately got it. I am sure that like my previous edition, I will listen to it at least once a month as a refresher.
There are so many things packed in here that I always come away with a few new ideas.
One of the best attributes of The New Rules is this: Instead of so many others writing, "You have to be on Facebook, because it's Facebook"...."You need to be on Twitter, because it's Twitter".....This book talks about real marketing and PR tried and true concepts. Then, the author says, "here are some tools that should help you do this" Then he may mention Twitter, Facebook, a Blog, etc. This is one of the most beneficial things about this book.
Really I shouldn't write this review. I am telling everyone about a secret weapon
This book is really well organized. the chapters are clearly labelled and easy to refer to
I would have loved more recent stories, and notto focus so much on what traditional marketers were doing in the past...
I would definitely recommend it, though might caution them that the audio can get a bit extreme. The speaker tends to overdue it a bit; the exaggeration at times is unnecessary.
I've read several other books on marketing, but am unsure of any that I'd compare it to.
Clear, exaggerated, overdone.
Winning the marketing game with better content
I had read an earlier version and am pleased to have the opportunity to get an update. The market moves quickly, and so to keep up with it is important.
Yes. Especially if they haven't had much experience with new marketing methods. This book will help them take that first step.
Although I was already familiar with many of the strategies David covers, I found a heap of little gems within this audiobook. He explains things clearly & presents a very strong case for social media as a marketing / PR tool. Awesome book!
I'm an MBA grad, marketing within the Christian publishing industry. I love business books, nonfiction and Christian titles.
This has been the best digital marketing book I have found so far. It's in the top ten of general marketing books I've read.
It was the story how the Tattoo Artistry Facebook page drew 15,000 attendees to their first Singapore show with a grass roots campaign.
Their tone was conversational, yet business-like
This is the biggest book I've found on digital marketing so far. It is well worth the read and appears applicable even though it's two years old as of 2015. There are enough stories and real world examples to make the book interesting along with helpful, practical tips. I would recommend it to anyone in marketing today.
I knew this book was worth reading before I got it. And as far as I managed to get with it I can say it was worth listening to. But two weeks later, I still can't bear to go back to it...
I don't know if it's just me but I simply can't abide the style and voice of the narrator, Sean Pratt. I know he does a lot of books (i've bought a few now), and in many way's he is a very professional reader, so I doubt I will be causing his career irreparable damage in writing this.
In any case, people can judge for themselves from the sample whether they'll be able to put up with it or not. I know I've read harsh reviews of narrators only to think they're great - so do have a listen - don't just take my word for it.
Speaking for myself I've not been able to finish one business book that he's read.
For me the issue is that he's an actor who seems to feel that he has to read the book in an authoritative tone as if he wrote it. It's so obviously a "performance". Although the writer is a great authority on the subject, you just know he he didn't mean to write it in a preachy, bossy-girl tone - but that's how it sounds to me. It's inappropriate for the content - it's sounds like it's been made up by someone with no experience in explaining stuff to people and persuading them in real life. The reader over acts, animating his voice with far too much of a tone that you just know the writer would not have used if he were reading it himself. In short, the style sounds fake - and in turn, for me at least - that severely detracts from the content. The author sounded absolutely fine reading the intro. I don't know why he used someone else.
I'm all in favour of lots of expression and voice modulation - it's necessary to bring a book alive, but I just cannot get past this particular style. I will not buy another book that's read by him, no matter how highly the recommendations.
I know people tend to read their own reviews - so Sean if you read this, sorry to be so harsh. I honestly don't think I'd have a problem if you were doing fiction - but for business books I don't think you've got the right style yet, however many you've done. Tone it down a bit. Look for different ways to put expression into it. You're not reading a modern novel. Business people express themselves differently because they're used to giving advice and instructions to clients and staff without offending them. If you wan't realistic have a listen to Joe Pulizzi who's read his own book on a similar subject, or Daniel Pink, or Seth Godin (hard to immitate). They're all fine with sounding as though they're reading their material rather than giving a performance. They're presenting rather than performing. You can't sound like the author.
End of rant :)
This book has some good ideas with suggestions for practical application. You can tell it began as an e-book - it is not as well-edited or polished as most published selections. Nonetheless it was worth a listen.
There is some sort of bug with this audio file. I cannot play it while connected to Bluetooth in my car, the main place I play audio books. Within the first few seconds of playing this specific file, it 'hard' resets my stereo. Then I have to set up my stereo again. I have never experienced this with any other Audible book for yet. I talked to the dealer, (Lexus CT) and they said they haven't seen this before. This was pretty disappointing because I was really interested in this one.
Most of the elements discussed in this book are by now common knowledge in the marketing/PR world but even small reminders spurred some great new ideas for us!
"Ready to go!"
Great book, loads of new ideas and insights. I found the chapters about blogging particularly helpful and look forward to getting started today!! Thanks.
"A Life Changing Audiobook?"
This audiobook was a real ear-opener for me, I found the concepts in it extremely exciting and although only a fledgling new business I have begun to implement as many as I can and seek assistance from others that are more knowledgeable. Inbound Marketing is the future (IMO) and any business large or small will benefit by doing it properly. I found this book had sufficient detail, without being too heavy and diverse enough to keep it entertaining.
Time will tell whether these ideas will make a difference in the future to my business but it is now a significant part of my Business Development strategy and given me so many ideas to get on with.
I could not rate or recommend this (audio)book more highly.
Sean Pratt is a fantastic narrator, dare I say my only disappointment with the follow up book about Sales and Service is that DMS isn't nearly as engaging as a reader as Sean Pratt. I will be looking for other titles that he has done to see if any are of interest to me.
I spend an hour and a half a day driving to and from work so always try to fill up my time by learning new things. Some audiobooks just don't stick, whether it's the narrator, the subject matter or whatever, if I find I have to concentrate too hard to remember stuff it gets binned (for obvious reasons!) This audiobook is great, the narrator superb and I actually found myself looking forward to getting in the car!
If you are looking for anything but the basics I would look elsewhere. Talks about what you should do but not how you should go about doing it effectively. quite typical of these type of cash in business books. they talk about a strategy but not tactics.
"Fantastic overview of new marketing techniques"
Easy to listen to (although a little lengthy), full of great insight.
You couldn't listen to it in one sitting although I listed for an hour a day for a coupe of weeks whilst in the car.
If you want a good overview of digital marketing buy this
"Practical and interesting! "
Must read for anyone who hasn't figured out the way to get the social media right. ..
"A Good Listen"
Yes, I think anyone who is in online marketing should read/listen to this. Nothing much in here is new if you're already doing it, but it does reinforce the importance of "buyer personas " and content marketing
I found the narrater enthusiastic and (unlike some) easy to listen to in the car
No - I was doing it in 1.5 hour stints in my car during a bi-weekly commute.
I enjoyed the book - although it felt a little long at times when things are repeated (but that's not uncommon with books like this) Useful information presented & read well - Now I just have to implement some of them!
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