How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.
©2010 David Meerman Scott (P)2010 Gildan
A good and informative audiobook that gives a good basis information on The New Rules. If you are already in the industry you probably know most but there are certainly a lot of good ideas and case studies. But 11 hours+ is too much - could be shorter - so listen to the chapters you are interested in - not the whole book like I did.
Marketing directors, brand managers, ad execs and public relations directors are in for a real treat. I was. I finally found a marketing genius with whom I could agree. There were literally points over the last 4 years where I thought, I was crazy. My advertising colleagues said I was crazy, as I unraveled the mystery of what David Meerman Scott calls “The New Rules of Marketing and PR 2.0″. He discovered the same patterns, the same inconsistencies, the same holes in traditional marketing. After 33-years in advertising things weren’t adding up anymore. Buyers weren’t connecting with the messages. I was saying that the sales cycle had broken. I wish we would have known about David’s book in 2006 when he first published it. Four years ago when we started decoding the changes and their meanings we would have had more to go on. It’s only been a week since I found David’s book in audio form from Audible. He had been far ahead of me but we both came to many of the same conclusions. In listening to his book I was connected with a universe of jaw-dropping marketing proof. I learned of the successes others had already seen. They matched what my team had been experiencing for the last 4-years. It was all true. It wasn’t fluke when our client saw a 33% increase in sales. It might not have been a coincidence that our clients were the targets of acquisitions. You have to get this audio book. “The New Rules of Marketing and PR 2.0″ by David Meerman Scott. My company and I only thought we were pioneering a “new marketing”. Wrong. Mr. Scott had it years ahead of us. I can’t recommend enough that you get this audio book from audible. Buy it. It will change your business, change the practice of your profession and give you a real shot at marketing relevance in our forever changed interactions with buyers. Worth every penny.
A transplanted Englishman, I spend my time on biography, history and military books. I appreciate good English and good narration.
i need to have the hard copy. why? because once every 3 or 4 pages there is a gold nugget to be highlighted. it could have been written in 1/5th the pages. this is a laborious, cumbersome book. unnecessary qualifications for multiple claims, repetitive examples, over careful definitions...add all this to a writer who treats the exposition of subject matter as if he is talking to an idiot and a reader with a halting style...well...enjoy it if you can.
what a pity - the message will make brand and product marketing a cheaper, better, deeper proposition. the strategy can be formulated from this book - i'll google to see if i can find a published powerpoint.
This audio book is too long, period. This could probably be chopped by 1/3 and be much more enjoyable.
I was too hasty to choose this book. There are two new editions out there of this book (3rd & 4th), but as it actually says in the desription it is only 2nd edition. With new material and revision in newer versions they ought to be available.
The book itself is quite interesting
This book's information is completely outdated and irrelevant. I complete waste of time in my book.
I liked this book, it gave you an overall view of what you could be doing and I liked the honesty of the author to say that he doesnt do everything he says, you have to choose what you think you can do.
"Where is the content"
I am constantly amazed at these people who carve out a living getting books published, being on the speaker circuit and holding high powered jobs with global 1000 companies by being vague and reeling off analogies on things that are glaringly obvious such as TV advertising is in decline because the web has overtaken it - wow is that still news??
This book spends too much time on telling you how great and successful the author thinks he is and that you should write a really good blog, have a great page on facebook and use twitter and other social media to build your presence on the web - duh I think the whole planet already knows that.
Same old story with these types of books, promise much and deliver little substance, you come away from the book wondering what exactly you are supposed to have learned.
Lets be honest if most of us were VP Marketing for NewsCorp, Microsoft, Cisco etc you'd really struggle to mess those jobs up with the resources available.
I have yet to read a marketing book that has any original ideas and just confirms that those who can do and those who can't go on Google and write a book about what those who could and did.
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