Giovanni Gavetti, an associate professor at Harvard Business School, reports on how cognitive limitations obstruct us from dreaming up truly innovative ways of doing business – and how we can overcome them.
This article was first published in the July/August 2011 issue of Harvard Business Review.
©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.
There are no listener reviews for this title yet.
Report Inappropriate Content