Giovanni Gavetti, an associate professor at Harvard Business School, reports on how cognitive limitations obstruct us from dreaming up truly innovative ways of doing business – and how we can overcome them.
This article was first published in the July/August 2011 issue of Harvard Business Review.
©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.
very helpful narrative helps me understand the difficulty of my circumstances and ways to approach the challenge with higher likelihood of success
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