Rashik Parmar, president of IBM’s Academy of Technology, Ian Mackenzie, a senior lecturer at Harvard Business School, David Cohn, a research scientist at IBM’s Thomas J. Watson Research Center, and David Gann, vice president of development and innovation at Imperial College London, write about how examining the data and analytic tools you already have can generate new business ideas and new business models.
This article was first published in the January/February 2014 issue of Harvard Business Review.
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