We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The Networked Nonprofit: Connecting With Social Media to Drive Change | [Beth Kanter, Allison Fine]

The Networked Nonprofit: Connecting With Social Media to Drive Change

The array of social media can be very complex-looking from the outside - a beeping, flashing, chattering din. But upon closer inspection, social media and social networks respond to the same needs that drive human beings; the need to connect with one another in meaningful ways through conversation. Social change happens through conversations, and the job of nonprofits is to organize themselves in such ways as to catalyze and manage those conversations and networks.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

The array of social media can be very complex-looking from the outside - a beeping, flashing, chattering din. But upon closer inspection, social media and social networks respond to the same needs that drive human beings; the need to connect with one another in meaningful ways through conversation. Social change happens through conversations, and the job of nonprofits is to organize themselves in such ways as to catalyze and manage those conversations and networks.

Network management includes, but isn't limited to, such important tenets as providing multiple access points for supporters to get into and out of organization, participating in conversations about your cause rather than presenting strategic plans and organizational charts, sharing rather than grabbing credit, and leveraging social capital rather than owning and operating all of the heavy organization machinery yourself. Organizations work from the inside out; networks work from the outside in.

The Networked Nonprofit makes sense of the existing mishmash of data, blogs and books about social media in a connected world and social change and applies this knowldege specifically to social change organizations. It offers a set of guiding principles to help leaders navigate the transition from top-down organizations to a networked approach. Each chapter provides specific strategies for implementation and "secrets to success" according to activists who have learned how to use new social media effectively themselves.

©2010 John Wiley & Sons (P)2012 Audible, Inc.

What Members Say

Average Customer Rating

3.7 (6 )
5 star
 (2)
4 star
 (2)
3 star
 (0)
2 star
 (2)
1 star
 (0)
Overall
3.3 (6 )
5 star
 (1)
4 star
 (3)
3 star
 (0)
2 star
 (1)
1 star
 (1)
Story
3.3 (6 )
5 star
 (1)
4 star
 (2)
3 star
 (2)
2 star
 (0)
1 star
 (1)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.