We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
The Necessary Art of Persuasion | [Jay A. Conger (Professor of Organizational Behavior, University of California)]

The Necessary Art of Persuasion

Regular Price:$2.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

This article from Harvard Business Review explains how the language of leadership is misunderstood, underutilized, and more essential than ever. The author provides 4 essential strategies to use, as well as 4 tactics to avoid. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.

Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.

©1998 by the President and Fellows of Harvard College, All Rights Reserved; (P)1998 Audible Inc.

What Members Say

Average Customer Rating

3.2 (15 )
5 star
 (4)
4 star
 (2)
3 star
 (4)
2 star
 (3)
1 star
 (2)
Overall
3.5 (2 )
5 star
 (0)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
4.0 (3 )
5 star
 (1)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Jazon Samillano Portland, Oregon 11-21-05
    Jazon Samillano Portland, Oregon 11-21-05 Member Since 2005
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    23
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Excellent tips"

    Cialdini, I thought, did a great job explaining his four points of persuasion. I've listened to this lecture over and over. Excellent!

    4 of 6 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.