How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
©2014 David Burkus (P)2013 Audible, Inc.
Sad admission: I bought this because I've been studying creativity, and I liked the cover. But I'm glad I did. It ended up being a really good chronicle of creative business successes. From the invention of the sticky-note to Edison's light bulb. There are several examples of creativity in the workplace given, and each emphasizes different 'myths' that persist in the language of creativity. By highlighting the fault in those myths, he shows what DOES work. It's a good overview. I really enjoyed it.
This book will challenge your thinking about creativity and innovation. I was surprised by the number of the myths I actually believed!
I enjoyed having my thinking challenged and having my mind opened to new ideas. David has a number of entertaining stores based on good research.
No. I really did not like the narrator. There was little energy or passion in the narration.
"Great book on creativity"
Well resarched, good flow between chapters, easy to follow.
Liked his different voices when he read out quotes from different people.
No, you need a break to take it all in and think about what you listened to.
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