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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas | [David Burkus]

The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
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Publisher's Summary

How to get past the most common myths about creativity to design truly innovative strategies

We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

  • Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

©2014 David Burkus (P)2013 Audible, Inc.

What Members Say

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  •  
    Jonathan Sauder cincinnati, oh 05-27-15
    Jonathan Sauder cincinnati, oh 05-27-15 Member Since 2014

    jon jon

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    "Good overview of creativity"

    Sad admission: I bought this because I've been studying creativity, and I liked the cover. But I'm glad I did. It ended up being a really good chronicle of creative business successes. From the invention of the sticky-note to Edison's light bulb. There are several examples of creativity in the workplace given, and each emphasizes different 'myths' that persist in the language of creativity. By highlighting the fault in those myths, he shows what DOES work. It's a good overview. I really enjoyed it.

    0 of 0 people found this review helpful
  •  
    Mike Henry Sr. 02-15-14
    HELPFUL VOTES
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    "Great book, challenging thouts"
    Would you recommend this audiobook to a friend? If so, why?

    This book will challenge your thinking about creativity and innovation. I was surprised by the number of the myths I actually believed!


    What did you like best about this story?

    I enjoyed having my thinking challenged and having my mind opened to new ideas. David has a number of entertaining stores based on good research.


    Did the narration match the pace of the story?

    No. I really did not like the narrator. There was little energy or passion in the narration.


    0 of 0 people found this review helpful
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  • Rudolph
    St Peter Port, United Kingdom
    11/27/13
    Overall
    Performance
    Story
    "Great book on creativity"
    What made the experience of listening to The Myths of Creativity the most enjoyable?

    Well resarched, good flow between chapters, easy to follow.


    What about Stephen Bowlby’s performance did you like?

    Liked his different voices when he read out quotes from different people.


    Was this a book you wanted to listen to all in one sitting?

    No, you need a break to take it all in and think about what you listened to.


    0 of 0 people found this review helpful

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