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The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down | [Eric Ryan, Adam Lowry with Lucas Conley]

The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Publisher's Summary

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:

  • Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.
  • Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
  • Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.

The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.

©2011 Eric Ryan and Adam Lowry (P)2012 Gildan Media, LLC

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    William 08-14-14
    William 08-14-14 Member Since 2014
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    "This is a very interesting book!"
    What did you love best about The Method Method?

    The fact that the founders took you as the reader through the struggles of starting a brand from the very start up to growth.


    What was one of the most memorable moments of The Method Method?

    The section on how they developed their laundry detergent. ( It works better than Tide) I actually bought some after listening to this book. I tell you what I am a believer in the Method way of doing business and I am a believer in their mission after listening to this book. It truly has changed my life.


    Any additional comments?

    I have listen to a lot of business books but none of done more to my daily routine as this book did for me. It is a must listen to or read for anyone who likes to hear a good store on business.

    0 of 1 people found this review helpful
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