An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:
The Method Method is an irreverent, candid, firsthand case study. Listeners will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
©2011 Eric Ryan and Adam Lowry (P)2012 Gildan Media, LLC
The fact that the founders took you as the reader through the struggles of starting a brand from the very start up to growth.
The section on how they developed their laundry detergent. ( It works better than Tide) I actually bought some after listening to this book. I tell you what I am a believer in the Method way of doing business and I am a believer in their mission after listening to this book. It truly has changed my life.
I have listen to a lot of business books but none of done more to my daily routine as this book did for me. It is a must listen to or read for anyone who likes to hear a good store on business.
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