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The Maverick Selling Method: Simplifying the Complex Sale | [Brian Burns]

The Maverick Selling Method: Simplifying the Complex Sale

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable.
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Publisher's Summary

The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable. The Mavericks that we have modeled have been able to create new markets, dominate their market segments, and marginalize their competitors.

©2009 Brian Burns; (P)2009 Spoken Books Publishing

What Members Say

Average Customer Rating

4.1 (418 )
5 star
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4.2 (165 )
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4 star
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3 star
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2 star
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1 star
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Performance
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  •  
    Jerry G. Chicago, IL 07-18-12
    Jerry G. Chicago, IL 07-18-12
    HELPFUL VOTES
    46
    ratings
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    Story
    "New Approach to B2B Selling."
    If you could sum up The Maverick Selling Method in three words, what would they be?

    Spot on Good


    What other book might you compare The Maverick Selling Method to and why?

    It takes the whole sales process into consideration and not just the first meeting.


    Which scene was your favorite?

    The case studies.


    Any additional comments?

    Anyone in b2b sales will enjoy this book.

    46 of 46 people found this review helpful
  •  
    Amazon Customer Etobicoke, ON, CA 08-09-12
    Amazon Customer Etobicoke, ON, CA 08-09-12 Member Since 2012
    HELPFUL VOTES
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    "If you're in B2B sales, then this is for you"
    Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

    Don't know. Don't have the print version yet. Print would be a good reference resource.


    Any additional comments?

    Unlike other sales books, this doesn't get into the standard "closing techniques" that so many books do. I've never found those old-fashioned techniques of much value, especially in a B2B environment.

    However, this book is a real treasure! It goes far beyond other "sales manuals" and gets to the heart of how to handle B2B sales. The techniques mentioned in this book will work for non-complex sales as well.

    44 of 44 people found this review helpful
  •  
    Paul Homes LA 08-13-12
    Paul Homes LA 08-13-12
    HELPFUL VOTES
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    5
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    Story
    "Real Selling ideas for anyone in the B2B selling."
    If you could sum up The Maverick Selling Method in three words, what would they be?

    Direct, Simple Complete


    What other book might you compare The Maverick Selling Method to and why?

    Challenger Sale and Spin Selling but they only focus on what to say at the first meeting. The problem with that is we need to know what to do after the first meeting.


    What about Paul del Signore’s performance did you like?

    Easy to listen to.


    Was this a book you wanted to listen to all in one sitting?

    It is a resource book not a story book. So you want to take it in small bites and go back to learn more.


    39 of 39 people found this review helpful
  •  
    Jack Yankins Framingham, MA 08-23-12
    Jack Yankins Framingham, MA 08-23-12
    HELPFUL VOTES
    38
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    "The best book on b2b sales."
    What made the experience of listening to The Maverick Selling Method the most enjoyable?

    It uses real world case studies to show what works and why. It is not written by some old-school grandpa. It will connect with anyone who is selling larger deals.


    38 of 38 people found this review helpful
  •  
    K. Harr St. Louis, MO 08-20-12
    K. Harr St. Louis, MO 08-20-12
    HELPFUL VOTES
    37
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    "This book does what so many have tried to do."
    Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

    Most sales books are just a list of tips and tricks written by people who have never sold. This book gives deep first hand insights that are written in case study format and not as war stories.


    37 of 37 people found this review helpful
  •  
    bob atlanta, ga 08-09-12
    bob atlanta, ga 08-09-12
    HELPFUL VOTES
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    "Modeling the best salespeople."
    What made the experience of listening to The Maverick Selling Method the most enjoyable?

    First hand examples and comparisons of what makes one salesperson better then another.


    What other book might you compare The Maverick Selling Method to and why?

    This book is what challenger sale tried to do but failed. It also takes into consideration the whole sales process and not just the first sales call.


    34 of 34 people found this review helpful
  •  
    Helen Tomas Melborne, Fl 08-30-12
    Helen Tomas Melborne, Fl 08-30-12
    HELPFUL VOTES
    33
    ratings
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    "Best Sales Book On Audible"
    Who was your favorite character and why?

    Chapter 4 was worth the whole book. Unlike the 50 year old ideas that are rehashed on other sales books this is written from first hand selling.


    What does Paul del Signore bring to the story that you wouldn’t experience if you just read the book?

    The book is a referrence book which you should repeat as needed not just listen and put on the shelf.


    Any additional comments?

    Anyone who wants to learn what great salespeople do differently then the rest this is the book.

    33 of 33 people found this review helpful
  •  
    Lana Peter LA 09-23-12
    Lana Peter LA 09-23-12
    HELPFUL VOTES
    27
    ratings
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    "Best in Case. If you are a b2b salesperson."
    If you could sum up The Maverick Selling Method in three words, what would they be?

    It simplifies the complex sale. Instead of focusing in on old-school sales topics like cold-calling or pitching it focuses on the what the best salespeople do.


    What was one of the most memorable moments of The Maverick Selling Method?

    The case studies and laws of selling.


    What about Paul del Signore’s performance did you like?

    Easy to listen to and understand.


    Was this a book you wanted to listen to all in one sitting?

    No this is book you spread out and replay to really get.


    27 of 27 people found this review helpful
  •  
    Jenny Henderson San Jose, CA 07-28-12
    Jenny Henderson San Jose, CA 07-28-12
    HELPFUL VOTES
    26
    ratings
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    2
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    "A real sales person has shared what the best do."
    Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

    Most of these sales books are just repeats of the same old positive attitude or 1000 closes. This book explains what great salespeople do differently. It has a lot of info so you have to take your time with the content.


    26 of 26 people found this review helpful
  •  
    Lilly bethesda, MD, United States 07-24-12
    Lilly bethesda, MD, United States 07-24-12
    HELPFUL VOTES
    25
    ratings
    REVIEWS
    3
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    "What I have been looking for."
    Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

    It is great to have this book on my iphone and lieten to it before a sales call.


    What other book might you compare The Maverick Selling Method to and why?

    What spin selling does for sales questions this book does for the whole sales process.


    25 of 25 people found this review helpful
  • Showing: 1-10 of 78 results PREVIOUS128NEXT
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  • Jennifer
    United Kingdom
    11/2/09
    Overall
    "I loved it!"

    I learned a great deal, not sense Spin Selling has a book unraveled the mystery of the complex sale.

    5 of 5 people found this review helpful
  • Bella
    United Kingdom
    10/31/09
    Overall
    "The best sales book on Audible"

    Clearly written by a sales person and not a sales trainer.

    4 of 4 people found this review helpful
  • Meena
    London, United Kingdom
    6/13/11
    Overall
    "Very informative"

    This was great, very informative, I would recommend this title to anyone in the sales field. You won't be disappointed.

    2 of 2 people found this review helpful
  • Gerry
    4/8/12
    Overall
    "Review of Marverick Selling Method"

    Excellent thought provoking sales book written by an experienced salesperson. It is a most worthwhile investment of your time.
    Gerry, in ICT business/solution sales, Greater London

    0 of 0 people found this review helpful
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