The Marketing Review discusses the current state of marketing. What works? What doesn't work? How has it has changed in a society now continuously connected to the Internet, and what fundamentals still hold as true as ever? The Marketing Review looks at 15 of the most respected books on the subject and summarizes them in a way in which you the listener can notice certain patterns and areas of disagreement. Never has a marketing book been written which has provided such a vast and diversified amount of information. By the time you finish this book you will have more knowledge of marketing than most will acquire throughout their entire career.
©2016 Knight Writer (P)2016 Knight Writer
Interesting book which dives into both pre-internet and post-internet marketing and how things have changed. Quick read which is a fantastic introduction or refresher to the fundamentals of marketing.
This book is kind of like a collection of summaries of other books on marketing. The idea being that there are certain commonalities among the majority of marketing books, and you should give more weight to those commonalities. Then there are other things which one author may claim to be true, but then another author will claim to be false. It is definitely a different approach since rarely will you find contrasting viewpoints within the same book, even if multiple strategies exist. I enjoyed it.
Great book for understanding how to get started in marketing. This book has shed light on a lot of things and now I can develop a proper marketing plan and also know how to evaluate the strategy as time goes on.
This book is all detailed content. No fluff here. Everything is reduced down to its core. Knight Writer gets the point across and then moves on. None of these unnecessarily long stories to fill up space. Thumbs up.
I'm glad I listened to this book. I want to learn more about marketing, especially digital marketing in a constantly changing environment. the author discusses various books and papers which I will go on to read. This book has allowed me to save some time and focus in on concepts that I don't fully understand, yet.
To the point. Many strategies and techniques for increasing your effectiveness as a marketer. Beginner to intermediate level. Each chapter is self-contained so it's good for starting and stopping. I listened to a chapter each day while going to work.
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