©2004 Jason Santamaria, Vincent Martino, Erik K. Clemons; (P)2004 AMI
"The book makes a convincing case that battlefield techniques really do work in the business world." (Fortune)
"A colorful, entertaining, and highly effective way of conveying some powerful lessons along with lots of very interesting military history." (Miami Herald)
There's more here than first meets the ear. There are lots of great historical examples from both history of warfare and business to illustrate the concepts.
You need to listen multiple times to get the full effect, and it's written and read so well, that repeating is not a chore. I'm buying the actual book as a reference.
This book you cannot put down, so make sure you have an afternoon to read it from cover to cover.
I am both a business owner and a former marine. I found it boring, but somewhat useful if you can get through the boredom. Just a thought here, but I have a feeling that if the two marines would have done this book without the help of the Ph.D that the book would have been more interesting to read and listen to. I always cringe when I am about to read a business book and see that the author has a Ph.D after his name. It was still an ok book though.
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