We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The Magic and Moxie of Apple: An Insider's View | [Kelli Richards]

The Magic and Moxie of Apple: An Insider's View

The Magic and Moxie of Apple delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent. Author Kelli Richards not only worked at Apple Inc. for more than ten years, she also launched Apple's earliest focus on music and drove all music initiatives during her tenure. She saw Apple hit rock bottom before Steve Jobs returned to the company and then watched from outside, as CEO of The All Access Group, as Apple Inc. began its climb to stardom and became the global leader it is today.
Regular Price:$6.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

The Magic and Moxie of Apple delves into the best practices of Apple Inc. from the inside out and takes a close look at what makes Apple one of the leaders in the tech industry - and a global change agent. Author Kelli Richards not only worked at Apple Inc. for more than ten years, she also launched Apple's earliest focus on music and drove all music initiatives during her tenure. She saw Apple hit rock bottom before Steve Jobs returned to the company and then watched from outside, as CEO of The All Access Group, as Apple Inc. began its climb to stardom and became the global leader it is today.

This close study of Apple Inc. and the best practices it employs creates a blueprint for all companies and entrepreneurs to follow. Through interviews with other alums and her own experiences at Apple for over a decade, tech industry thought leader, Kelli Richards creates a compelling view of what makes Apple Inc. the company it is today. She looks at its failures, its successes, and the people who will continue its course toward greatness.

©2012 The All Access Group, LLC (P)2012 The All Access Group, LLC

What Members Say

Average Customer Rating

5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Steven Tokyo, Japan 01-24-13
    Steven Tokyo, Japan 01-24-13 Member Since 2010
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A must-read"
    What made the experience of listening to The Magic and Moxie of Apple the most enjoyable?

    This is a fascinating personal account from an insider that complements the many books that have been written on Apple and Steve Jobs. It is a must-read for anyone seeking to learn from Apple's success. The insights are delivered in a away that that a business person can apply immediately and reap value.


    What other book might you compare The Magic and Moxie of Apple to and why?

    Walter Isaacson's Steve Jobs, Carmine Gallo's The Innovation Secrets of Steve Jobs


    What does Kelli Richards bring to the story that you wouldn’t experience if you just read the book?

    It is great to hear the book read by the author directly.


    1 of 1 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.