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The Little Red Book of Selling: 12.5 Principles of Sales Greatness | [Jeffrey Gitomer]

The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
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Publisher's Summary

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

©2004 Jeffrey Gitomer; (P)2008 Simon & Schuster

What Members Say

Average Customer Rating

4.1 (275 )
5 star
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4.2 (152 )
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4.3 (159 )
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3 star
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2 star
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1 star
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Performance
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  •  
    Fernando Crestline, CA, United States 10-16-09
    Fernando Crestline, CA, United States 10-16-09
    HELPFUL VOTES
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    "Questionable Advice"

    As a Professional Procurement and Sales Manager, some of the advice given in this book is questionable. The writer has the sales profile of someone that would have a difficult time getting an appointment with me. Many of the tips are absolute rubbish and look as if were made up as he wrote the book.

    30 of 37 people found this review helpful
  •  
    Earl Sachse, TX, USA 03-21-10
    Earl Sachse, TX, USA 03-21-10
    HELPFUL VOTES
    14
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    "Great tool and Jeffrey is a tool too."

    I have been in sales for over 20 years and most of this book highlights points that many of us have had to learn the hard way.

    Jeffrey is clear and straight to the point. He also has no problem telling us how good he is and how much we suck.

    If you can get through the ego and bile this is a very good book. If you re just getting started in sales this is a must read.

    12 of 15 people found this review helpful
  •  
    Patrick Plano, TX, USA 07-16-10
    Patrick Plano, TX, USA 07-16-10
    HELPFUL VOTES
    14
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    "Don't buy this"

    The book lacks practical advice regarding how to improve your sales ability. Moreover, Gitomer's style is brash and annoying, which is only compounded by his constant efforts to get you to go to his web site to learn information in an obvious effort to sell you further products. If the information is something the reader needs to know, it should be in this book.

    14 of 20 people found this review helpful
  •  
    Philip 04-26-13
    Philip 04-26-13
    HELPFUL VOTES
    4
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    "great sales advice / training"
    Where does The Little Red Book of Selling rank among all the audiobooks you’ve listened to so far?

    one of the best...if not the best


    What does the narrator bring to the story that you wouldn’t experience if you just read the book?

    as jeffrey says...the nuances


    Any additional comments?

    have listened to this book 4 times now...and will probably listen to it more times in the future. if you're a sales person - this one is a must have for your library.

    1 of 1 people found this review helpful
  •  
    Mike Erie, CO, USA 11-18-08
    Mike Erie, CO, USA 11-18-08
    HELPFUL VOTES
    12
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    "Pay attention to earn more............"

    Jeffrey Gitomer really impressed me with this audiobook! We are all in sales, but for those of us that call our profession "Sales", this book has some great tips. I will listen to this again and again. Too bad his other books are not audiobooks. It really helps salesmen that travel a lot with our "reading". The only negative is he "sells" all of his other stuff a lot, but...... he is in sales.

    12 of 18 people found this review helpful
  •  
    Christina Waterford Works, NJ, United States 10-06-12
    Christina Waterford Works, NJ, United States 10-06-12
    HELPFUL VOTES
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    "Old carsalesman tactics presented obnoxiously"
    This book wasn’t for you, but who do you think might enjoy it more?

    People who are looking for a psedu-motivational sales book without specific sales tactics


    What was most disappointing about Jeffrey Gitomer’s story?

    It was like a bad infomercial with little substance


    What didn’t you like about the narrator’s performance?

    The fake crying, constantly yelling of "You suck!"


    If you could play editor, what scene or scenes would you have cut from The Little Red Book of Selling?

    The book constantly sounds like Gitomer is just trying to sell the reader on his product without ever offering anything useful, other than trite tips like not watching tv at night and "working harder"


    2 of 3 people found this review helpful
  •  
    David Humboldy, TN, United States 01-04-09
    David Humboldy, TN, United States 01-04-09
    HELPFUL VOTES
    6
    ratings
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    "I am fast becoming a Gitomer fan."

    I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.

    7 of 13 people found this review helpful
  •  
    Gin 07-14-15
    Gin 07-14-15
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    "Smart and work hard"

    Top 10 in my library, he is definitely the top sales star. Right Philosophy is the essential part of business

    0 of 0 people found this review helpful
  •  
    duskers 06-12-15
    duskers 06-12-15 Member Since 2013
    ratings
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    6
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    Performance
    Story
    "Author's voice is awful and lots of fluffy filler"
    Would you try another book from Jeffrey Gitomer and/or the narrator?

    No. Definitely not an audio book. Furthermore, this book does not seem geared whatsoever towards big ticket sales.


    What could Jeffrey Gitomer have done to make this a more enjoyable book for you?

    Yes, with all of his millions that he talks about, he should pay a professional to read his books on audio, also, have someone help you write your next book, this is crap.


    How could the performance have been better?

    See above.


    Did The Little Red Book of Selling inspire you to do anything?

    I'm sure there's something, but this guy is obnoxious in his writing style, his literal voice and there is LOTS of fluffy filler in this already short book. I've read and listened to hundreds of sales books. The Little Red Book is a popular book, it didn't move me. Want to find a awesome sales book that has NO FLUFF and is short? Check out Brian Tracy, Sales Success (2014).


    0 of 0 people found this review helpful
  •  
    Christopher Chandler, Azerbaijan 05-22-15
    Christopher Chandler, Azerbaijan 05-22-15 Member Since 2015
    ratings
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    "Practice and apply this, and you will sell more!"

    The more I practice and apply the principles, the more I am selling! This book is not rocket science, and if you want rocket science go find a desk job and get out of sales as fast as possible. Ha, ha!

    0 of 0 people found this review helpful

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