Big data for retail explained in a simple way with relatable-use cases.
This practical guide for retail-analytics beginners reveals how to leverage big data to improve the way that your retail operations function. The Little Book on Big Data provides explanations of big data tools as well as an awareness of implementation opportunities. Case studies and real-world examples show how to effectively use this powerful technology to help create effective, long-term improvements and increase profitability.
©2016 Mahogany Beckford (P)2016 Mahogany Beckford
A great book about how stores use and should use data to target their customers. As we are already aware, today's retailers have access to a tremendous amount of consumer data. Instead of harping on the same old fears of "big brother" usage of this data, this author offers a refreshing perspective of how technology's ability to data mine can be used in positive and empowering ways. For anyone that ever contemplated starting a business, or a retailer seeking to maximize cutting-edge technology, this is a must-read! Even better than reading it, buy the audible version like I did. It presents an extremely easy-to-listen narration that was fun to listen to on a few long car rides. It will definitely take your mind off of traffic and enlighten you as well!
I really liked that it was very interesting and the narration was very clear and engaging.
Yes. This is one of the best, but honestly all of them are very good.
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