Whereas most business how-to books offer success stories and broad, cliché-ridden bullet-point tips on procuring capital and dealing with employees, Fernando Trias de Bes’ candid, no-nonsense The Little Black Book of Entrepreneurship takes a bold approach in its focus on why nearly 90% of start-ups fail rather than succeed and how important rigorous introspection is to any serious-minded entrepreneur in order to discover if they have the qualities to succeed.
Kevin Stillwell’s deep, soothing baritone turns this thought-provoking and refreshingly original book into a must-listen for aspiring entrepreneurs.
A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind. Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure.
Featuring interviews and anecdotes from the author's nearly twenty years as an entrepreneur, The Little Black Book of Entrepreneurship identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.
"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." (Philip Kotler, author of Principles of Marketing and Marketing Management)
©2008 Fernando Trias de Bes (P)2013 Audible, Inc.
This is an exceptional book on entrepreneurship. It is unlike any other in that it doesn't dwell on the mechanics of a business, it isn't self help, it isn't "preachy," and it doesn't have some kind of formula for success.
Those are all the things it isn't; what it is: a concise analysis of the pitfalls of entrepreneurship. It will not fill an ambitious but doomed would-be entrepreneur with unwarranted enthusiasm, it will steer her towards either abandoning entrepreneurship altogether or building a workable plan from the ground up.
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