We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Regular Price:$28.00
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

More from the same

What Members Say

Average Customer Rating

4.4 (3271 )
5 star
 (1779)
4 star
 (1032)
3 star
 (342)
2 star
 (78)
1 star
 (40)
Overall
4.3 (2680 )
5 star
 (1376)
4 star
 (850)
3 star
 (346)
2 star
 (70)
1 star
 (38)
Story
4.3 (2699 )
5 star
 (1344)
4 star
 (911)
3 star
 (348)
2 star
 (66)
1 star
 (30)
Performance
Sort by:
  •  
    Taufiq East Brunswick, NJ, United States 02-17-12
    Taufiq East Brunswick, NJ, United States 02-17-12 Member Since 2011
    HELPFUL VOTES
    11
    ratings
    REVIEWS
    8
    4
    FOLLOWERS
    FOLLOWING
    3
    5
    Overall
    Performance
    Story
    "A great read!"

    Every entrepreneur should read this. If you are in the product development field this is a must read for you. Eric Ries explains the best practices of how to discover customers for your ideas, how to plan/test/release your products to market and when to pivot. A must read for every startup organization.

    11 of 11 people found this review helpful
  •  
    None of your damn business Seattle, WA 03-23-12
    None of your damn business Seattle, WA 03-23-12 Member Since 2011

    I love Audiobooks. I listen to roughly 50-100 hours a month. It's a good thing I work for Audible!

    HELPFUL VOTES
    144
    ratings
    REVIEWS
    382
    21
    FOLLOWERS
    FOLLOWING
    42
    10
    Overall
    Performance
    Story
    "Required reading for anyone who makes products"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    I have a strong preference to Audiobooks, so I'm biased. They both have advantages, I'm sure. It helps that Ries performs his own words. Less gets lost in translation.


    Who was your favorite character and why?

    Not that kind of book. My favorite Anecdote is in the beginning where the executive team is actually spending time prototyping the business in the field to test their thinking. So much time gets wasted in meetings and 'brainstorming' when you can just go and ask people/test your ideas.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    No


    Was this a book you wanted to listen to all in one sitting?

    Not really - this is the kind of book that you need to mull over. Listening to more than 30 minutes at a stretch makes it hard to digest all that's being said.


    Any additional comments?

    Its going to be a modern classic in terms of business books.

    8 of 8 people found this review helpful
  •  
    Jess Copenhagen S, Denmark 01-23-12
    Jess Copenhagen S, Denmark 01-23-12 Member Since 2011
    HELPFUL VOTES
    11
    ratings
    REVIEWS
    9
    3
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Must read for any one contemplating a startup."
    Would you listen to The Lean Startup again? Why?

    So many minor but significant tips and tricks, it's hard to get it all in on the first listen.


    What other book might you compare The Lean Startup to and why?

    Listen to this after reading Getting Real by 37 Signals


    Any additional comments?

    The concepts outlined works best, if you operate in large markets where it take short amount of time to get a descent sample for your experiments.

    8 of 8 people found this review helpful
  •  
    Zed 02-11-12
    Zed 02-11-12 Member Since 2008

    Slinger of code. Eater of sushi.

    HELPFUL VOTES
    44
    ratings
    REVIEWS
    172
    12
    FOLLOWERS
    FOLLOWING
    2
    1
    Overall
    Performance
    Story
    "Great book, fascinating ideas"
    What did you love best about The Lean Startup?

    Really enjoyed the content of the book. Exciting stuff. Can't wait to put what I learned here to use. The author (and narrator) was very good as well. Very well read.I ended up having to buy the book as well. While listening was nice, it was the sort of content that I really needed to think about and ponder. While I thought and pondered (ok, maybe daydreamed...), the book played on. I found myself having to stop, back up, and play stuff again a number of times. For content like this, I find that reading the book is necessary for it to sink in. Your mileage may vary. :)


    21 of 23 people found this review helpful
  •  
    Amazon Customer Honolulu, HI, United States 10-23-11
    Amazon Customer Honolulu, HI, United States 10-23-11 Member Since 2015

    optional

    HELPFUL VOTES
    5
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    3
    1
    Overall
    Performance
    Story
    "What really counts in startup product development"

    This book makes you think about what is the minimum viable product you need to get your product started.

    We waste so much effort on so many features but what is the absolute minimum and how do you validate it against your assumptions.

    Makes you think about all the things you did in the past, was it really necessary to build all that ... hmmm...

    5 of 5 people found this review helpful
  •  
    Maxime Montreal, QC, Canada 12-12-11
    Maxime Montreal, QC, Canada 12-12-11
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    Performance
    Story
    "The simple and efficient way to get on the market!"
    What did you love best about The Lean Startup?

    To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.

    Definitely cut corners and launch as soon as you can! Then, iterate often.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I listened to an interview on Mixergy and think it was also really interesting.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    9 of 10 people found this review helpful
  •  
    CrossFit Palm Beach Owner Tequesta, FL, United States 03-04-12
    CrossFit Palm Beach Owner Tequesta, FL, United States 03-04-12

    LivingSuperhuman blog

    HELPFUL VOTES
    11
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Some helpful tips, nothing mindblowing."
    Would you recommend this book to a friend? Why or why not?

    I don't think I would recommend this book to a friend. It's not bad, but its not groundbreaking or anything.


    What was the most interesting aspect of this story? The least interesting?

    The most interesting aspect was the great tips Ries presents and even though they involve a tech company, they can be applied to any company. The least interesting part is the slow stories of his boring tech company.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I have not even heard of Eric Ries's before listening to his book. I have read


    What did you take away from The Lean Startup that you can apply to your work?

    Produce in small batches, test often using the right metrics, and make timely adjustments.


    8 of 9 people found this review helpful
  •  
    Paul 12-26-11
    Paul 12-26-11
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "A must for anyone starting a business"

    I strongly recommend this book for anyone who's running a business, starting a business, or in business school.

    8 of 9 people found this review helpful
  •  
    Alexander Muscat, Oman 06-11-12
    Alexander Muscat, Oman 06-11-12 Member Since 2010
    HELPFUL VOTES
    21
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Second-hand sold as high fashion"

    First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
    So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?

    21 of 25 people found this review helpful
  •  
    Jason Comely 02-19-13

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
    128
    ratings
    REVIEWS
    57
    39
    FOLLOWERS
    FOLLOWING
    15
    3
    Overall
    Performance
    Story
    "Informative, mature but not original or essential"

    If you're coming out of high school and are scheming up your first (or maybe second) startup, then this is the book for you. You'll learn a lot.

    On the other hand, if your a consultant, read business blogs and have launched a few products in your time, you probably won't learn much.

    The narration is by the author, laid back but personable. He knows what he's talking about. He offers clarity and direction. The Lean Startup won't teach you everything, but if you are relatively new or confused, or perhaps discouraged by past failures, get this.

    3 of 3 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.