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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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What Members Say

Average Customer Rating

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  •  
    Taufiq East Brunswick, NJ, United States 02-17-12
    Taufiq East Brunswick, NJ, United States 02-17-12 Member Since 2011
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    "A great read!"

    Every entrepreneur should read this. If you are in the product development field this is a must read for you. Eric Ries explains the best practices of how to discover customers for your ideas, how to plan/test/release your products to market and when to pivot. A must read for every startup organization.

    10 of 10 people found this review helpful
  •  
    Jess Copenhagen S, Denmark 01-23-12
    Jess Copenhagen S, Denmark 01-23-12 Member Since 2011
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    "Must read for any one contemplating a startup."
    Would you listen to The Lean Startup again? Why?

    So many minor but significant tips and tricks, it's hard to get it all in on the first listen.


    What other book might you compare The Lean Startup to and why?

    Listen to this after reading Getting Real by 37 Signals


    Any additional comments?

    The concepts outlined works best, if you operate in large markets where it take short amount of time to get a descent sample for your experiments.

    8 of 8 people found this review helpful
  •  
    Paul 12-26-11
    Paul 12-26-11
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    "A must for anyone starting a business"

    I strongly recommend this book for anyone who's running a business, starting a business, or in business school.

    8 of 8 people found this review helpful
  •  
    Trip MONTCLAIR, NJ, United States 03-23-12
    Trip MONTCLAIR, NJ, United States 03-23-12 Member Since 2011

    I love Audiobooks. I listen to roughly 50-100 hours a month. It's a good thing I work for Audible!

    HELPFUL VOTES
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    "Required reading for anyone who makes products"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    I have a strong preference to Audiobooks, so I'm biased. They both have advantages, I'm sure. It helps that Ries performs his own words. Less gets lost in translation.


    Who was your favorite character and why?

    Not that kind of book. My favorite Anecdote is in the beginning where the executive team is actually spending time prototyping the business in the field to test their thinking. So much time gets wasted in meetings and 'brainstorming' when you can just go and ask people/test your ideas.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    No


    Was this a book you wanted to listen to all in one sitting?

    Not really - this is the kind of book that you need to mull over. Listening to more than 30 minutes at a stretch makes it hard to digest all that's being said.


    Any additional comments?

    Its going to be a modern classic in terms of business books.

    7 of 7 people found this review helpful
  •  
    CrossFit Palm Beach Owner Tequesta, FL, United States 03-04-12
    CrossFit Palm Beach Owner Tequesta, FL, United States 03-04-12

    LivingSuperhuman blog

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    "Some helpful tips, nothing mindblowing."
    Would you recommend this book to a friend? Why or why not?

    I don't think I would recommend this book to a friend. It's not bad, but its not groundbreaking or anything.


    What was the most interesting aspect of this story? The least interesting?

    The most interesting aspect was the great tips Ries presents and even though they involve a tech company, they can be applied to any company. The least interesting part is the slow stories of his boring tech company.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I have not even heard of Eric Ries's before listening to his book. I have read


    What did you take away from The Lean Startup that you can apply to your work?

    Produce in small batches, test often using the right metrics, and make timely adjustments.


    6 of 6 people found this review helpful
  •  
    Bruno Harleysville, PA, United States 12-10-11
    Bruno Harleysville, PA, United States 12-10-11

    Al Ulrich

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    "Great book, listening to it again!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes. The advice is practical and it is an engaging audiobook


    Who was your favorite character and why?

    N/A


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    no


    If you were to make a film of this book, what would be the tag line be?

    How to be successful as an entrepreneur or intrapreneur


    6 of 6 people found this review helpful
  •  
    Zed 02-11-12
    Zed 02-11-12 Member Since 2008

    Slinger of code. Eater of sushi.

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    "Great book, fascinating ideas"
    What did you love best about The Lean Startup?

    Really enjoyed the content of the book. Exciting stuff. Can't wait to put what I learned here to use. The author (and narrator) was very good as well. Very well read.I ended up having to buy the book as well. While listening was nice, it was the sort of content that I really needed to think about and ponder. While I thought and pondered (ok, maybe daydreamed...), the book played on. I found myself having to stop, back up, and play stuff again a number of times. For content like this, I find that reading the book is necessary for it to sink in. Your mileage may vary. :)


    18 of 20 people found this review helpful
  •  
    Alexander Muscat, Oman 06-11-12
    Alexander Muscat, Oman 06-11-12 Member Since 2010
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    "Second-hand sold as high fashion"

    First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
    So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?

    14 of 16 people found this review helpful
  •  
    Maxime Montreal, QC, Canada 12-12-11
    Maxime Montreal, QC, Canada 12-12-11
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    "The simple and efficient way to get on the market!"
    What did you love best about The Lean Startup?

    To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.

    Definitely cut corners and launch as soon as you can! Then, iterate often.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I listened to an interview on Mixergy and think it was also really interesting.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    9 of 10 people found this review helpful
  •  
    Amazon Customer Honolulu, HI, United States 10-23-11
    Amazon Customer Honolulu, HI, United States 10-23-11

    optional

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    "What really counts in startup product development"

    This book makes you think about what is the minimum viable product you need to get your product started.

    We waste so much effort on so many features but what is the absolute minimum and how do you validate it against your assumptions.

    Makes you think about all the things you did in the past, was it really necessary to build all that ... hmmm...

    4 of 4 people found this review helpful
  • Showing: 1-10 of 134 results PREVIOUS1214NEXT
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  • NP LEE
    1/2/15
    Overall
    Performance
    Story
    "A solid basis to becoming an upstart"

    Aside from the narration, this book really nailed the ideas that should form any business, re get an MVP out and test the water with the minimum outlay before using the feedback loop to improve ur product/service.

    0 of 0 people found this review helpful
  • Emma
    MILTON KEYNES, United Kingdom
    12/7/14
    Overall
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    "Excellent"

    A brilliant book for anyone wanting to start a business or launch new products. It took me a while to get in to it, but I'm glad I did. I'm on my second listen.

    0 of 0 people found this review helpful
  • Raoul
    7/7/14
    Overall
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    "A must read for anyone building a start-up company"

    Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
    The MVP concept is where many tech startups get it wrong the first time.

    It's was also great that it was narrated by the author himself.

    0 of 0 people found this review helpful
  • N. NELSON
    Edinburgh, Scotland
    4/29/14
    Overall
    Performance
    Story
    "Liked the idea, didn't give enough detail"
    Would you try another book written by Eric Ries or narrated by Eric Ries?

    Not sure? Maybe


    What was your reaction to the ending? (No spoilers please!)

    I was happy with the book in general but felt like a I needed more to complete where my head needed to go.


    Would you listen to another book narrated by Eric Ries?

    Yes, he narrates well


    Do you think The Lean Startup needs a follow-up book? Why or why not?

    Yes, there's plenty more that could be added to it like a full working structure of how the lean start-up was implemented step by step


    0 of 0 people found this review helpful
  • Robert
    Sheffield, United Kingdom
    3/27/14
    Overall
    Performance
    Story
    "Starting a business? Read this."
    Would you listen to The Lean Startup again? Why?

    Yes. Just for a refresher. This book will stop you making 50% of the mistakes you will make when starting up.


    What other book might you compare The Lean Startup to, and why?

    Non.


    Have you listened to any of Eric Ries’s other performances? How does this one compare?

    Intend to attend a Lean Startup conference but not heard anything by him before.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    This book will save you time and a lot of money. You must read it if you're starting a business, running a company or dept in a company.

    0 of 0 people found this review helpful
  • Amazon Customer
    Doncaster, United Kingdom
    12/1/13
    Overall
    Performance
    Story
    "Misleading Title"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely, I would recommend this book to a friend as its a great insight and gives you a new way of thinking. The reason I think the title is wrong is that it may put off readers who already have a business due to having "start Up" in the title. In truth it matters not if you have been running a business for a number of years as growing a business in any form or direction would also benefit just as a new business needs to drive growth from nothing.


    How would you have changed the story to make it more enjoyable?

    I wouldn't, the fact that it is portrayed as real events adds to the interest for the listener rather than being preached at by people who can't really have been there and done that!!


    What aspect of Eric Ries’s performance might you have changed?

    I would have liked to hear more about real examples where other companies got things wrong. This would have helped to put things in to context and drive home the points being made to get full value from the learning.


    0 of 0 people found this review helpful
  • Patrick
    London, United Kingdom
    7/8/13
    Overall
    Performance
    Story
    "Love this book"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely, it gave me encouragement and direction when my motivation was at low ebb


    What was one of the most memorable moments of The Lean Startup?

    Eric recognising that waterfall development, the tech industry’s traditional, linear product development approach, should be replaced by iterative agile techniques.


    What three words best describe Eric Ries’s voice?

    calm
    resolute
    serious


    Was there a moment in the book that particularly moved you?

    yes


    0 of 0 people found this review helpful
  • Trevor
    Abingdon, United Kingdom
    4/13/13
    Overall
    "A Lean Life"

    Although tech focused the theory is applicable to most businesses and also not useful to only entrepreneurs, intrapreneurs and business in general but also to your own personal life. Most of us won't choose to adapt, to pivot our lives if goals, behaviours or activities aren't leading to the results we desired when we set our goals at the outset.



    Engaging listen, with value in every chapter without unnecessary filler. Will listen to again without doubt.

    0 of 0 people found this review helpful
  • Plamen
    SLOUGH, United Kingdom
    4/8/13
    Overall
    "Great, inspiring listen"

    This is a great book. Inspiring and generally uplifting. The main idea is essentially combining Steve Blank's Customer Development with Agile development practices however it still represent a valuable material. I especially like the fact that Eric Ries reads it himself. No doubt this book on its own is very likely to be insufficient but it is a great start. I highly recommend listening/reading it.

    0 of 0 people found this review helpful
  • Sergei
    Russia
    4/8/13
    Overall
    "Sergey. An entrepreneur."

    This is really useful book for these who wish to take a challenge in a start up or these who innovate in a big corporation. Have listened the volume twice one right after another.

    0 of 0 people found this review helpful
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