Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
I love the book, but the voice put me to sleep at times, which made me stop listening in car. But I will be recommending the book to anyone interested in the subject.
I loved listening to this audio book while running in the morning and walking into the office to implement several of Eric's ideas including the revaluation of our kpis, the five why's and reorienting our accounting department to look beyond the vanity metrics. I will now get the physical book as I require to revisit several topics and graphs which are not easily explained orally.
I recommend to get it side by side with the kindle version.
Great book, great story, many practical examples that could be applied on real work. I will use a couple of this concepts at work !
Overall a well written book that contains a wealth of information that can help any new entrepreneur form a solid plan for the new startup.
Great read for a much hyped book. I recommend it for those trying to make sense of the startup world.
This book is about a guy who made cash in silicon valley - its autobiographical to the point of being little use to anyone, unless they operate in the same field.
Very monotone voice
"LEAN SU & MVP"
Thank you Eric for such great book.
Your approach, models, concepts ideas, and examples are simply too good.
I look forward to meeting you soon.
I made a mistake. Being given this book 2 years ago, I didn't pass the first chapter from a dislike of reading.
How silly I was.
Do not even consider setting up a business in today's industry until you have read/ listed to this book.
"Good content spoiled by boring delivery"
The content is very good but I found this difficult to listen to as the delivery was very sterile with little vocal variety.
For the past 4 years I've listened to at least an audiobook every month, many of which have been enthralling whereas this one has been a case of having to force myself to listen to it, because I want to hear the content, but because of the way it is delivered I have found it extremely hard to concentrate on it, which is a huge shame as the content is very good.
"Enlightening, though provoking"
Very interesting approach to a different entrepreneurial mindset. This is the definitive "how to" that gives you the right tools to focus your energy on.
Sometimes it can be a bit hard to listen to, due to a monotonous performance and sometimes a boring theme. But it's overall a great audiobook
a very good book besides first 2 chapters. line of the day: how great would this world be if we didn't waste effort.
"User centered software development"
Very informative. The main thing Ries discusses is the value of user centered development which was not what I expected but I'm satisfied all the same. Very software focused, but I guess that's the times...
Absolutely loved this book, great from beginning to end. The examples throughout were great and helped to explain the principles well
"Brilliant book, must read!"
Fascinating book, completely changed how I look at businesses. Opened my eyes to wider applications of lean principles. Contains a variety of case studies from different industries
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