Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
Never. This was the worst audio book I have ever heard. I feel bad even judging the book, because I couldn't listen to the whole thing. The narration is so awful, I gave up on the book after 2-3 chapters.
Overall, I learned some good things from this book. The main lesson I think from the book is to take action and launch your product before you fix all the bugs. The best things companies can do is take action and begin moving forward rather than waiting to have everything figured out. However, the book was more so designed for people creating a product or specialized service. I am in the real estate business and I felt like a lot of the content didn't apply to my career field. I found myself zoning out a lot and just trying to finish the book.
Execution is usually an expensive affair. Team and corporate resource are rallied to push product into the market. The danger is building product that nobody wanted. Worst, it took the company years to create that product that nobody wanted.
Lean Startup asked us to scientifically validate market assumptions before we come out with next version of the product (build, measure, learn feedback loop). Eric Ries is the authority on this subject and definitely a must read for us who want to realise the passion, energy, and vision of that new business.
It was on my list for a while and I'm so glad I prioritized it! I really enjoyed the author reading it and I can't wait to put the lean startup principles to work in my life and business!
It was full of useful information and great examples to real world businesses, my only complaint is that there is information given without solid evidence. Overall, I thought it was very good and recommend it to other aspiring business people.
In genereal books main point was good and usefull. we spend time on things that nobody wants and thats a huge waste. there also was suggestions how to improve this waste.
what I found lacking was some studys or experiments, where these ideas was tasted. in the middle it was ok, detailed examples from start to finish. but at end chapters it was like you need to do this, because I say so, no deep explanation. also there was to many examples, diferent in each chapter. it was dificult to find similarities with my problems, because I needed to switch from one example to another. better would be few examples from start to finish.
also in the start there was mentioned, that this would be helpful for all industries, but in the end all tips and examples was only for software/it companies.
While the text consistently indicates the importance of validated learning and avoiding vanity metrics, how to undertake validated learning is often missing. I highly recommend finding a business professor to work with if you are interested in enacting the opportunities in this book.
Additionally, the greater reasons driving "lean" thinking are understated. If you would like to read the same thing but better read "Innovation and Entrepreneurship", if you would like something more actionable read "Disciplined Entrepreneurship".i assign all three books in my course on Ent. Management.
I have never had such a hard time staying awake while listening to an audiobook. Great material, but they should have used a professional narrator.
"Must read of a 21st century entrepreneur"
Essential insights into much more productive product development told through powerful stories. Very easy to read/listen and much pleasure indeed. Absolutely recommended
"8h 43mins well spent"
Audio book version is clear and well spoken and provided good value with interesting content.
Yes I would. Listened to this book while driving.
The book gave practical, actionable advise on how to develop a business product/service
Enjoyable listen, not too heavy or boring.
Recommend to anyone planning to start or even improve their business
This is one of those books that is so good that everything in it appears to be completely obvious, only you were not previously doing it.
The book prescribes a basic scientific approach to evaluating the efficacy of the decisions you make in business. The ideas and practices are useful at various levels, not just in new organisations and not just for entrepreneurs.
I would love a follow-up to this with a series of real-world, worked examples - something with enough detail to reenact the practices within your own business.
"Proves why an author should never narrate their own book"
I'm sure the content of this book was good but I couldn't get past the monotone and drab narration of this audiobook. Don't bother with sleeping pills- listen to this!
Great read for a much hyped book. I recommend it for those trying to make sense of the startup world.
This book is about a guy who made cash in silicon valley - its autobiographical to the point of being little use to anyone, unless they operate in the same field.
Very monotone voice
"LEAN SU & MVP"
Thank you Eric for such great book.
Your approach, models, concepts ideas, and examples are simply too good.
I look forward to meeting you soon.
I made a mistake. Being given this book 2 years ago, I didn't pass the first chapter from a dislike of reading.
How silly I was.
Do not even consider setting up a business in today's industry until you have read/ listed to this book.
"Good content spoiled by boring delivery"
The content is very good but I found this difficult to listen to as the delivery was very sterile with little vocal variety.
For the past 4 years I've listened to at least an audiobook every month, many of which have been enthralling whereas this one has been a case of having to force myself to listen to it, because I want to hear the content, but because of the way it is delivered I have found it extremely hard to concentrate on it, which is a huge shame as the content is very good.
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