Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
Yes. I have twice now.
The Lean Startup provides a blueprint for anyone starting a business - their own, or a business within an existing business. The blueprint is as useful from a tactical standpoint as it is in setting the mindset necessary for success in iterative product development. It forever changed the way I approach building businesses and creating value for customers. This was another book recommended by a mentor of mine as a top 5 must read, and it is most certainly one of my most recommended books to others in business.
Truly life changing book for entrepreneurs, intrapreneurs, executives and investors in any field. Great narration.
Lean is not a new concept. It is not innovative. It has been around for decades. Like many of the "new" methodologies, this is repackaged practices thinly disguised under new names. "Build, measure, learn, pivot" is no different from "plan, do, check, act." Each should be customer focused. Each can and should be incrementally delivered.
I will give the author points for pivoting to repackaging project/product delivery to his customers for whom the old methodology/language didn't work.
author dose good job of explaining test an learn approach. the actual service they created is underwhelming.
"User centered software development"
Very informative. The main thing Ries discusses is the value of user centered development which was not what I expected but I'm satisfied all the same. Very software focused, but I guess that's the times...
Absolutely loved this book, great from beginning to end. The examples throughout were great and helped to explain the principles well
"Brilliant book, must read!"
Fascinating book, completely changed how I look at businesses. Opened my eyes to wider applications of lean principles. Contains a variety of case studies from different industries
Very helpful. A structured honest approach to the problems entrepreneurs face with their projects. Brilliant.
"science and business"
it is my starting point! I need to start doing experiments! Great book to read and reread!
A creative look at the startup industry. Tons of great insight and applicable learnings. Very technical at times but knowledge worth knowing. Thumbs up!
"Great insight & useful advice"
Great narration. useful advice which on hearing it seams common sense but in actual fact is completely the opersite to what most businesses do.
"A solid basis to becoming an upstart"
Aside from the narration, this book really nailed the ideas that should form any business, re get an MVP out and test the water with the minimum outlay before using the feedback loop to improve ur product/service.
A brilliant book for anyone wanting to start a business or launch new products. It took me a while to get in to it, but I'm glad I did. I'm on my second listen.
"A must read for anyone building a start-up company"
Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
The MVP concept is where many tech startups get it wrong the first time.
It's was also great that it was narrated by the author himself.
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