Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
The book was overall a great read and worth the money if I had paid for it. This was my first audio book so it was free. I was hoping to get a little more information for becoming a successful entrepreneur out of this book, but I found that it had a lot of review with lean manufacturing concepts and tools that I already have quite a bit of experience due to my career in engineering. This would be a great book for someone with a business or marketing background with little or no experience in manufacturing. I still learned some good concepts and notes in the book that I have written down for a future reference in the years to come. Eric is a good reader and flowed through the book very well.
A great concept. Lots of great real life stories.
No characters in book.
Same as the title :-)
A really great book on how to have an agile mindset.
Eric Ries has figured it out. We are switching software platforms which will allow us to Build-Measure-Learn at a rapid pace.
Well, miss to have access to some kind of visual schema that made me probably to listen several times the same idea.
The structure and the full explanation. The book is lovely.
I would love to have the time to do that, yes.
Bored all the way through. Just talked about his own personal experience and was not able to relate it to any business techniques.
This book is a fantastic overview how to apply the scientific process to make the most of a startup's limited capital and produce the best possible product. Virtually every concept is useful and applicable, even in the context of a large enterprise. My only complaint (why I didn't give it five stars) is that the book lacks overall depth - just as I'm really excited and ready to dive-in to a topic, the book moves on. The book is still plenty useful, but if it had been twice as long it probably would have been at least four times as good
Decent ideas, nothing exceptional. It won't make you suddenly become an Apple...
Minimum viable product.
I'm not sure. I will certainly keep the main concepts in mind, but I think anyone should know when to "pivot or persevere."
I really resonated with the way the rational, scientific way that the author thinks. Everything he said made sense. That's a rare occurrence, at least for this listener.
Most people don't realize how much they don't know. When starting a company, as in many areas of life, it seems good to have a systematic way of figuring out what you don't know, and then knowing it. The scientific method has a proven track record of turning unknown unknowns into known unknowns, and then into knowns.
Absolutely because it can save their company's life and definitely save them a lot of time...
The book gives you specific strategies and views on how to effectively build a company from the very bottom to multi-million dollar business with great examples and effective strategies. I am using the strategies from my bedroom and am already getting feedback from future users and customers...
Yes when he talks about validated learning and the power of lean thinking with feedback and pivots.
Get this book, you WILL NOT regret it.
Some days you need to take a break from getting better and just enjoy a great tale. Whatever your mood you can find it here at Audible.
I've been working in software for well over 15 years and this book contains so many fundamental principles in delivering a quality product that I recommended to my entire team. I'm a product manager in ecommerce at the number one sportswear company in the world and everyone I've convinced to read or listen to this book has had a similar reaction.
If you are involved with (or want to be) delivering software products you should make this an essential part of your business book library. I insist that all my direct reports listen or read this book.
"It has changed how I do business"
This has completely changed the way I have recently launched two businesses. It is brilliant.
Be patient and the blocks will fall into place.
The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.
I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.
A really good read.
"Quite simply the best business book of the year"
I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).
This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.
"Stunning, Amazing, Incredible,"
I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.
It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.
If you strive to be cutting edge this will change the way you approach your entire business.
"Startups and product developers should take note"
Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder
"A mixed bag"
An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.
However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.
It is worth a credit however, sample the audio before you purchase as the delivery may not suit.
"How to market an invention/new product"
Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.
it is a fantastic purchase worth if you have the book to reed it is better
A brilliant book for anyone wanting to start a business or launch new products. It took me a while to get in to it, but I'm glad I did. I'm on my second listen.
"A must read for anyone building a start-up company"
Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
The MVP concept is where many tech startups get it wrong the first time.
It's was also great that it was narrated by the author himself.
"Liked the idea, didn't give enough detail"
Not sure? Maybe
I was happy with the book in general but felt like a I needed more to complete where my head needed to go.
Yes, he narrates well
Yes, there's plenty more that could be added to it like a full working structure of how the lean start-up was implemented step by step
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