Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random House
"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)
The final words of the book "stop wasting people's time" sums up exactly how I felt when I finished this book. If you like boring yourself with reading lame & bland college text books this is for you. Otherwise I would save your time & money & read something else, ANYTHING ELSE!
Should be standard reading and taught in high schools. Very important stuff, but like math theory textbooks it can be a bit dry and difficult to fully get without actually practicing what the author is speaking about.
This book would have been good had it been read by a professional voice actor. I found Erics reading to be flat and boring. Authors who are not professional performers should seriously stop reading their own books, its like holywood writers acting in their own scripts.
Great book although I would have like more concrete exemples on implementation (I haven't checked the site yet).
"An excellent insight into innovation and startups"
An excellent listen. Took a few run throughs to take in all the information though!
"Enlightening read "
It was my first book on lean methods. What author emphasises seems very reasonable: measure everything using innovation accounting centred on user value, keep on learning about user needs, measure everything - every experiment and feature - not to loose track of your progress. Use scientific approach, do not fool yourself, learn, optimise, avoid waste. As this book and movement have already a few years, you can see that it has been implemented in products as Google Analytics and find examples and lessons learned from different companies. I strongly recommend listening to it if your work for any software company.
Engaging, practical and interesting guide to sustainable innovation.
Must read for anyone into technology, business or doing things right in life.
"this book has given me a whole new approach"
this book has given me a whole new approach, new thinking and new understanding of how to tackle my startup buy understanding the causes of potential failures.
"fantastic information and perspectives"
loved it. the future of business is changing for the better. Ready put principles in action.
Great book, great concepts and learnings. About 70% of the way through I started to get tired of the message - it was loud and clear by that point and started to get repetitive. Still, a great book.
if sb wants to make u interested, they should make it more exciting both in reading and writing!
"Must read of a 21st century entrepreneur"
Essential insights into much more productive product development told through powerful stories. Very easy to read/listen and much pleasure indeed. Absolutely recommended
"8h 43mins well spent"
Audio book version is clear and well spoken and provided good value with interesting content.
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