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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    Jason Comely 02-19-13

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
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    "Informative, mature but not original or essential"

    If you're coming out of high school and are scheming up your first (or maybe second) startup, then this is the book for you. You'll learn a lot.

    On the other hand, if your a consultant, read business blogs and have launched a few products in your time, you probably won't learn much.

    The narration is by the author, laid back but personable. He knows what he's talking about. He offers clarity and direction. The Lean Startup won't teach you everything, but if you are relatively new or confused, or perhaps discouraged by past failures, get this.

    2 of 2 people found this review helpful
  •  
    Mehmet 02-11-13
    Mehmet 02-11-13

    Audible Fan

    HELPFUL VOTES
    7
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    "IT IS BORING AND ACTUALLY NOT VERY HELPFUL"

    IT IS BORING AND ACTUALLY NOT VERY HELPFUL, I WOULD NOT RECOMMEND IT UNLESS YOU HAV A LOT OF CREDITS TO SPEND.

    6 of 8 people found this review helpful
  •  
    Sean Commerce Township, MI, United States 07-25-13
    Sean Commerce Township, MI, United States 07-25-13 Member Since 2015
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    "Not what I was looking for"
    Would you try another book from Eric Ries and/or Eric Ries?

    Probably not


    Would you ever listen to anything by Eric Ries again?

    Sure the narration was fine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.


    1 of 1 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13 Member Since 2013
    HELPFUL VOTES
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    1 of 1 people found this review helpful
  •  
    Razvan Rogoz Cluj Napoca, Romania 12-29-12
    Razvan Rogoz Cluj Napoca, Romania 12-29-12 Member Since 2015
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    "8:30 Hours On Validated Learning & System Thinking"

    This is not a bad book by any standart. It presents a very good framework for building a start-up (especially useful for tech start-ups) and it delivers exactly what it promises - the lean methodology to build a business.

    This methodology is based on adding a new critical metric to your business, validated learning or seeing what works and what doesn't. It's the opposite of "build it and they'll come". Instead it's "build the minimum product, see if they come and then improve it based on what gets results".

    Most entrepreneurs employ wishful thinking - hoping or feeling like the market has a moral obligation to buy what they've built just because they've bought it. In the lean start-up methodology you don't take any chances and you use only real world data to see if your idea will float or sink.

    The only downsize to this book is that after 8 hours, I've got about 3 good ideas from it. Yes, three good ideas that I've applied both in my personal and professional life but nothing more nonetheless. This means at least for me that the book could have been shorter, maybe 50% of it's current lenght. There are a lot of examples and after a time you are in a position of "yes, I've got it, move on".

    As far as my experience with Audible, again, it was an amazing one. Chapters are a little strange in this audiobook (I'm listening it on a SanDisk Sanza) but overall, it's an amazing book for results oriented people. The methodology here can be used both in a business and in your personal life, so don't shy away from this book even if it's designed for entrepreneurs.

    And as far as the lenght, do as I do, sometimes play it on fast speed. The narator speaks rather slowly and clearly so I can understand it even on high speed.

    1 of 1 people found this review helpful
  •  
    Texfiddler 12-18-12
    Texfiddler 12-18-12 Member Since 2012

    Photographer at large

    HELPFUL VOTES
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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    David Sunnyvale, CA, United States 02-25-15
    David Sunnyvale, CA, United States 02-25-15 Member Since 2015
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    "I wish I could give it NO star"
    What would have made The Lean Startup better?

    Narrator, more experience, more maturity, bigger paradigms not narrow minded paradigms only considering one culture, culture as in Nationality not a hipster or what not.


    What could Eric Ries have done to make this a more enjoyable book for you?

    No written it.


    What didn’t you like about Eric Ries’s performance?

    Nothing, absolutely nothing.


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    Everything...


    Any additional comments?

    What a waste of money.... I want my money back? can I have it?

    0 of 0 people found this review helpful
  •  
    Vladimir Bychkovsky 02-21-15 Member Since 2014
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    "Good read"

    Summary:
    Apply scientific method to building a startup or improving an existing organization: verify your assumptions scientifically. The main challenge is "how". For example, who do you test your assumptions about the product that you have not yet built? Even if you have an idea for a prototype/test, what metric do you use? This book attempts to answer these and many other questions.

    Overall, most of these ideas I have seen in one form or another in different contexts (e.g. Paul Graham's essays, agile, etc). However, the packaging is interesting and the supporting anecdotes are entertaining and inspiring.

    0 of 0 people found this review helpful
  •  
    Von C. Holbrook San Diego, CA 02-19-15
    Von C. Holbrook San Diego, CA 02-19-15 Member Since 2015

    Big Game James

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    "A MUST Read for any Business Professional"

    Absolutely critical for anyone in business or for anyone bringing a new product to market. Especially those in the software development space. Agile, Kanban, Lean Manufacturing ..... The Lean Startup!! Great book!!!

    0 of 0 people found this review helpful
  • Showing: 11-20 of 134 results PREVIOUS12314NEXT
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  • NP LEE
    1/2/15
    Overall
    Performance
    Story
    "A solid basis to becoming an upstart"

    Aside from the narration, this book really nailed the ideas that should form any business, re get an MVP out and test the water with the minimum outlay before using the feedback loop to improve ur product/service.

    0 of 0 people found this review helpful
  • Emma
    MILTON KEYNES, United Kingdom
    12/7/14
    Overall
    Performance
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    "Excellent"

    A brilliant book for anyone wanting to start a business or launch new products. It took me a while to get in to it, but I'm glad I did. I'm on my second listen.

    0 of 0 people found this review helpful
  • Raoul
    7/7/14
    Overall
    Performance
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    "A must read for anyone building a start-up company"

    Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
    The MVP concept is where many tech startups get it wrong the first time.

    It's was also great that it was narrated by the author himself.

    0 of 0 people found this review helpful
  • N. NELSON
    Edinburgh, Scotland
    4/29/14
    Overall
    Performance
    Story
    "Liked the idea, didn't give enough detail"
    Would you try another book written by Eric Ries or narrated by Eric Ries?

    Not sure? Maybe


    What was your reaction to the ending? (No spoilers please!)

    I was happy with the book in general but felt like a I needed more to complete where my head needed to go.


    Would you listen to another book narrated by Eric Ries?

    Yes, he narrates well


    Do you think The Lean Startup needs a follow-up book? Why or why not?

    Yes, there's plenty more that could be added to it like a full working structure of how the lean start-up was implemented step by step


    0 of 0 people found this review helpful
  • Robert
    Sheffield, United Kingdom
    3/27/14
    Overall
    Performance
    Story
    "Starting a business? Read this."
    Would you listen to The Lean Startup again? Why?

    Yes. Just for a refresher. This book will stop you making 50% of the mistakes you will make when starting up.


    What other book might you compare The Lean Startup to, and why?

    Non.


    Have you listened to any of Eric Ries’s other performances? How does this one compare?

    Intend to attend a Lean Startup conference but not heard anything by him before.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    This book will save you time and a lot of money. You must read it if you're starting a business, running a company or dept in a company.

    0 of 0 people found this review helpful
  • Amazon Customer
    Doncaster, United Kingdom
    12/1/13
    Overall
    Performance
    Story
    "Misleading Title"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely, I would recommend this book to a friend as its a great insight and gives you a new way of thinking. The reason I think the title is wrong is that it may put off readers who already have a business due to having "start Up" in the title. In truth it matters not if you have been running a business for a number of years as growing a business in any form or direction would also benefit just as a new business needs to drive growth from nothing.


    How would you have changed the story to make it more enjoyable?

    I wouldn't, the fact that it is portrayed as real events adds to the interest for the listener rather than being preached at by people who can't really have been there and done that!!


    What aspect of Eric Ries’s performance might you have changed?

    I would have liked to hear more about real examples where other companies got things wrong. This would have helped to put things in to context and drive home the points being made to get full value from the learning.


    0 of 0 people found this review helpful
  • Patrick
    London, United Kingdom
    7/8/13
    Overall
    Performance
    Story
    "Love this book"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely, it gave me encouragement and direction when my motivation was at low ebb


    What was one of the most memorable moments of The Lean Startup?

    Eric recognising that waterfall development, the tech industry’s traditional, linear product development approach, should be replaced by iterative agile techniques.


    What three words best describe Eric Ries’s voice?

    calm
    resolute
    serious


    Was there a moment in the book that particularly moved you?

    yes


    0 of 0 people found this review helpful
  • Trevor
    Abingdon, United Kingdom
    4/13/13
    Overall
    "A Lean Life"

    Although tech focused the theory is applicable to most businesses and also not useful to only entrepreneurs, intrapreneurs and business in general but also to your own personal life. Most of us won't choose to adapt, to pivot our lives if goals, behaviours or activities aren't leading to the results we desired when we set our goals at the outset.



    Engaging listen, with value in every chapter without unnecessary filler. Will listen to again without doubt.

    0 of 0 people found this review helpful
  • Plamen
    SLOUGH, United Kingdom
    4/8/13
    Overall
    "Great, inspiring listen"

    This is a great book. Inspiring and generally uplifting. The main idea is essentially combining Steve Blank's Customer Development with Agile development practices however it still represent a valuable material. I especially like the fact that Eric Ries reads it himself. No doubt this book on its own is very likely to be insufficient but it is a great start. I highly recommend listening/reading it.

    0 of 0 people found this review helpful
  • Sergei
    Russia
    4/8/13
    Overall
    "Sergey. An entrepreneur."

    This is really useful book for these who wish to take a challenge in a start up or these who innovate in a big corporation. Have listened the volume twice one right after another.

    0 of 0 people found this review helpful
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