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The Lean Startup Audiobook

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    Maxime Montreal, QC, Canada 12-12-11
    Maxime Montreal, QC, Canada 12-12-11
    HELPFUL VOTES
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    "The simple and efficient way to get on the market!"
    What did you love best about The Lean Startup?

    To me, the Lean Startup is about starting a business without having a complete product. I simply loved it even if for entrepreneurs like me, it's something hard to do. I always want it to be perfect but find out that I had problems in the past working too long on something that wasn't wanted.

    Definitely cut corners and launch as soon as you can! Then, iterate often.


    Have you listened to any of Eric Ries’s other performances before? How does this one compare?

    I listened to an interview on Mixergy and think it was also really interesting.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    9 of 11 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    2 of 2 people found this review helpful
  •  
    Texfiddler 12-18-12
    Texfiddler 12-18-12 Member Since 2012

    Photographer at large

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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    2 of 2 people found this review helpful
  •  
    Alexander Muscat, Oman 06-11-12
    Alexander Muscat, Oman 06-11-12 Member Since 2010
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    "Second-hand sold as high fashion"

    First, why I bought the book – the author did a great job of promoting his book by using a word which is the most popular in modern business world. Leaders of all levels everywhere around the world know this word – LEAN. But everybody got used to “Lean execution”, so my first reaction when I saw the title was – “wow, have I missed something, are there new scientific methods from Stanford I’m not aware of?” So, I bought it with high expectations of something new and then… Then there was complete disappointment. The author introduce new concept with new name selling it as a breakthrough in the science of management, but when you complete a chapter you ask yourself, so what’s new there, why old practices are called differently from what I used to. First, “Minimum Viable Product” – the concept of early introduction of a product for testing a concept is not new, it’s applicable for products with short development cycle only and very specific for few industries. So, where is breakthrough? Bigger disappointment was “Innovative Accounting” – yeah, you see another popular label – “Innovation”. But when I finished I tried to recount what was it and again – second-hand is sold as high fashion. The author keeps saying – “old accounting methods are not applicable for startups because of uncertain environment” – yes, true – but then goes narrative description of what’s been in business books for decades. And last – “Build-Measure-Learn”! What was a purpose of renaming “Plan-Do-Check-Act”?
    So, in overall – it was waste of time, with only exception – now I know that I should ignore everything containing “The Lean Startup”, “Minimum Viable Product” and “Innovative Accounting”. And also – would you trust somebody whose only experience is mediocre social network startup with unclear business model? After Facebook IPO?

    32 of 43 people found this review helpful
  •  
    Ana L. Costa Rica 05-03-16
    Ana L. Costa Rica 05-03-16 Member Since 2015

    Ana L M. Hernandez

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    "what a great philosophy"

    I am e-learning entrepreneur struggling to have more information and knowledge to start my business even though it's not a Technical startup this book has given me perspective and the tools for my lunch I love it

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    Sean Commerce Township, MI, United States 07-25-13
    Sean Commerce Township, MI, United States 07-25-13 Member Since 2015
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    "Not what I was looking for"
    Would you try another book from Eric Ries and/or Eric Ries?

    Probably not


    Would you ever listen to anything by Eric Ries again?

    Sure the narration was fine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.


    2 of 3 people found this review helpful
  •  
    runar 09-17-16
    runar 09-17-16 Member Since 2015
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    "Great"

    Worth reading if you are owning a business or work in a business. Gets your head starting to think on how to as quickly as possible test hypotheses and test asumptions when improving products, services or looking to innovate.

    0 of 0 people found this review helpful
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    Olivier 09-07-16
    Olivier 09-07-16 Member Since 2016
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    "Great and humble"

    No wonder this book is one of the best in regards to startups, very insightful and full of great actionable examples, a must.

    0 of 0 people found this review helpful
  •  
    Stan 09-05-16
    Stan 09-05-16 Member Since 2016
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    "Excellent managerial framework for the modern startup/enterprise"

    This books is an eye opening introduction to a modern and well thought out rigorous framework to build, test and deliver innovative products to market. It is an excellent guide on how to overcome set backs for the current iteration of startups and established companies. It does show steps on how to handle change and uncertainty and is really thorough with its examples and explanations.

    0 of 0 people found this review helpful
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  • Amazon Customer
    9/11/16
    Overall
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    "Very insightful."

    Very insightful peice of work with real world examples and strategies. I think it's going to change the way I run my business going forward.

    0 of 0 people found this review helpful
  • Martyn O'Brien
    8/21/16
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    "Totally brilliant."

    I run a couple of businesses and really enjoyed this book. Lots of good advice and useful guidance.

    0 of 0 people found this review helpful
  • Tony Soprano
    8/11/16
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    "Great book"

    Great book although I would have like more concrete exemples on implementation (I haven't checked the site yet).

    0 of 0 people found this review helpful
  • Ross Brown
    6/13/16
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    "An excellent insight into innovation and startups"

    An excellent listen. Took a few run throughs to take in all the information though!

    0 of 0 people found this review helpful
  • Anita Fronczak
    Warsaw, Poland
    6/11/16
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    "Enlightening read "

    It was my first book on lean methods. What author emphasises seems very reasonable: measure everything using innovation accounting centred on user value, keep on learning about user needs, measure everything - every experiment and feature - not to loose track of your progress. Use scientific approach, do not fool yourself, learn, optimise, avoid waste. As this book and movement have already a few years, you can see that it has been implemented in products as Google Analytics and find examples and lessons learned from different companies. I strongly recommend listening to it if your work for any software company.

    0 of 0 people found this review helpful
  • Santiago Ruiz-Valdepeñas
    5/27/16
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    "Must read"

    Engaging, practical and interesting guide to sustainable innovation.
    Must read for anyone into technology, business or doing things right in life.

    0 of 0 people found this review helpful
  • Stephen
    5/20/16
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    "this book has given me a whole new approach"

    this book has given me a whole new approach, new thinking and new understanding of how to tackle my startup buy understanding the causes of potential failures.

    0 of 0 people found this review helpful
  • Lekan
    4/27/16
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    "fantastic information and perspectives"

    loved it. the future of business is changing for the better. Ready put principles in action.

    0 of 0 people found this review helpful
  • David
    4/18/16
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    "Great book"

    Great book, great concepts and learnings. About 70% of the way through I started to get tired of the message - it was loud and clear by that point and started to get repetitive. Still, a great book.

    0 of 0 people found this review helpful
  • BEHNAZ
    3/28/16
    Overall
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    "not attractive"

    if sb wants to make u interested, they should make it more exciting both in reading and writing!

    0 of 0 people found this review helpful

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