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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

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  •  
    Jason Comely 02-19-13

    ZEN. LDS. GTD. FTW.

    HELPFUL VOTES
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    "Informative, mature but not original or essential"

    If you're coming out of high school and are scheming up your first (or maybe second) startup, then this is the book for you. You'll learn a lot.

    On the other hand, if your a consultant, read business blogs and have launched a few products in your time, you probably won't learn much.

    The narration is by the author, laid back but personable. He knows what he's talking about. He offers clarity and direction. The Lean Startup won't teach you everything, but if you are relatively new or confused, or perhaps discouraged by past failures, get this.

    2 of 2 people found this review helpful
  •  
    Sean Commerce Township, MI, United States 07-25-13
    Sean Commerce Township, MI, United States 07-25-13 Member Since 2015
    HELPFUL VOTES
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    "Not what I was looking for"
    Would you try another book from Eric Ries and/or Eric Ries?

    Probably not


    Would you ever listen to anything by Eric Ries again?

    Sure the narration was fine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    I was disappointed. This book seems to focus primarily on technology start ups. I was looking for a book that gave advice more for retail stores and restaurants. This is not the book for that.


    1 of 1 people found this review helpful
  •  
    Rose Stone Mountain, GA, United States 07-01-13
    Rose Stone Mountain, GA, United States 07-01-13 Member Since 2013
    HELPFUL VOTES
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    "Probably better to purchase than audio"
    Would you try another book from Eric Ries and/or Eric Ries?

    I would try another book by Ries


    What could Eric Ries have done to make this a more enjoyable book for you?

    Not sure


    How did the narrator detract from the book?

    No


    If you could play editor, what scene or scenes would you have cut from The Lean Startup?

    None


    Any additional comments?

    The book is very hard to listen to and is probably better to have a hard copy in hand

    1 of 1 people found this review helpful
  •  
    Mehmet 02-11-13
    Mehmet 02-11-13

    Audible Fan

    HELPFUL VOTES
    6
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    "IT IS BORING AND ACTUALLY NOT VERY HELPFUL"

    IT IS BORING AND ACTUALLY NOT VERY HELPFUL, I WOULD NOT RECOMMEND IT UNLESS YOU HAV A LOT OF CREDITS TO SPEND.

    5 of 7 people found this review helpful
  •  
    Razvan Rogoz Cluj Napoca, Romania 12-29-12
    Razvan Rogoz Cluj Napoca, Romania 12-29-12 Member Since 2015
    HELPFUL VOTES
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    "8:30 Hours On Validated Learning & System Thinking"

    This is not a bad book by any standart. It presents a very good framework for building a start-up (especially useful for tech start-ups) and it delivers exactly what it promises - the lean methodology to build a business.

    This methodology is based on adding a new critical metric to your business, validated learning or seeing what works and what doesn't. It's the opposite of "build it and they'll come". Instead it's "build the minimum product, see if they come and then improve it based on what gets results".

    Most entrepreneurs employ wishful thinking - hoping or feeling like the market has a moral obligation to buy what they've built just because they've bought it. In the lean start-up methodology you don't take any chances and you use only real world data to see if your idea will float or sink.

    The only downsize to this book is that after 8 hours, I've got about 3 good ideas from it. Yes, three good ideas that I've applied both in my personal and professional life but nothing more nonetheless. This means at least for me that the book could have been shorter, maybe 50% of it's current lenght. There are a lot of examples and after a time you are in a position of "yes, I've got it, move on".

    As far as my experience with Audible, again, it was an amazing one. Chapters are a little strange in this audiobook (I'm listening it on a SanDisk Sanza) but overall, it's an amazing book for results oriented people. The methodology here can be used both in a business and in your personal life, so don't shy away from this book even if it's designed for entrepreneurs.

    And as far as the lenght, do as I do, sometimes play it on fast speed. The narator speaks rather slowly and clearly so I can understand it even on high speed.

    1 of 1 people found this review helpful
  •  
    Texfiddler 12-18-12
    Texfiddler 12-18-12 Member Since 2012

    Photographer at large

    HELPFUL VOTES
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    "Great book for LEAN start ups - Very GOOD"
    Would you consider the audio edition of The Lean Startup to be better than the print version?

    The MVP is a great concept...very well thought out and to the point.


    What other book might you compare The Lean Startup to and why?

    The 2 Second LEAN is more direct and focused in my opinion...


    Any additional comments?

    Great book on LEAN start ups...if you are starting from scratch this is the book to read right after you read 2 Second Lean by Paul Akers. This is my second favorite LEAN book. Good job Eric.

    1 of 1 people found this review helpful
  •  
    E. Smakman Netherlands 11-15-12
    E. Smakman Netherlands 11-15-12 Member Since 2007
    HELPFUL VOTES
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    "lean startup - lean innovation - lean business"

    Apparently, the 'lean startup' has a large following. I had never heard of the book or the concept, but lean inspired me ever since Jeff Liker's book about Toyota.

    The Lean Startup in my opinion is a totally different approach, although it borrows the concept of waste. But how waste is avoided is a different route altogether.
    First, it is 'lean' under a cloud of uncertainty. The more uncertain the future (of sth) is, the better this approach works. Basically, to avoid waste is to have a clear understanding of your key assumptions, and then testing these assumptions as fast and with as little effort as possible. And of course, with a good monitoring system to understand the results of what you tested. Topline growth is not. Cohort/group and split testing is.

    The book is written as a guide to startups, but it is valid with anything innovative. And thus for any business that tries to innovate something, anything. Many organisations are dissatifsfied with their innovation efforts, and this book guides you to how to improve the process.

    Well worth the read. The author is not really a narrator, though. He should have left this to a professional. Not bad, but not great either.

    1 of 1 people found this review helpful
  •  
    Samuel Z Edwards 01-27-15 Member Since 2014
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    "Engaging"

    The Lean Startup captured and kept my attention with its sound logic and relevant, interesting examples. I found it very thought-provoking!

    0 of 0 people found this review helpful
  •  
    Kevin P. Rice 01-25-15 Member Since 2010
    ratings
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    "Great material for a startup mindset"

    I thought the concepts were very helpful to understand what it is to be a lean startup. Easy to follow and understand, the trick will be around implementing it in your context

    0 of 0 people found this review helpful
  •  
    Onil MIAMI, FL, United States 01-17-15
    Onil MIAMI, FL, United States 01-17-15 Member Since 2014
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    "Great book to read before launching a start-up!"

    Great book to listen to before launching a start-up and even during the building process of a start-up. It shares a lot of very valid ideas to help your project have a shot to be more successful.

    0 of 0 people found this review helpful
  • Showing: 11-20 of 127 results PREVIOUS12313NEXT
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  • Kev Partner
    Alton, Hamshire
    1/20/12
    Overall
    "Quite simply the best business book of the year"

    I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).

    This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.

    6 of 6 people found this review helpful
  • Matthew
    London, United Kingdom
    1/23/12
    Overall
    "It has changed how I do business"

    This has completely changed the way I have recently launched two businesses. It is brilliant.

    Be patient and the blocks will fall into place.

    The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.

    I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.

    A really good read.

    5 of 5 people found this review helpful
  • B
    birmingham, United Kingdom
    5/15/12
    Overall
    "Stunning, Amazing, Incredible,"

    I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.

    It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.

    If you strive to be cutting edge this will change the way you approach your entire business.

    2 of 2 people found this review helpful
  • Mark
    United Kingdom
    2/14/12
    Overall
    "Startups and product developers should take note"

    Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder

    2 of 2 people found this review helpful
  • Byron
    Wendover, United Kingdom
    10/23/12
    Overall
    "A mixed bag"

    An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.



    However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.



    It is worth a credit however, sample the audio before you purchase as the delivery may not suit.

    4 of 5 people found this review helpful
  • jim
    sale, United Kingdom
    12/23/12
    Overall
    "How to market an invention/new product"

    Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.

    1 of 1 people found this review helpful
  • marco
    cassano delle murge, Italy
    7/22/12
    Overall
    "worth"

    it is a fantastic purchase worth if you have the book to reed it is better

    1 of 1 people found this review helpful
  • Ben Daly
    1/12/15
    Overall
    "Very insightful"

    A creative look at the startup industry. Tons of great insight and applicable learnings. Very technical at times but knowledge worth knowing. Thumbs up!

    0 of 0 people found this review helpful
  • Amazon Customer
    1/11/15
    Overall
    Performance
    Story
    "Great insight & useful advice"

    Great narration. useful advice which on hearing it seams common sense but in actual fact is completely the opersite to what most businesses do.

    0 of 0 people found this review helpful
  • Lukasz Hawro
    1/3/15
    Overall
    Performance
    Story
    "Great ideas but..."

    Eric's vision is really revolutionary in terms of product development and marketing. The lean startup approach changes everything. Everything that was so drastically implemented and seamlessly integrated in the industrial era by blue collar workers and then, in modern (yet rooted in past) corporations by white collar workers.
    However, Eric fails to explain his ideas in a way that very small businesses could understand, apply and integrate. Much of what he said was not (yet... ;) applicable to my situation as a small startup and hence felt boring/irrelevant to me.
    Focusing too much on large, already established businesses or even corporations I had a feeling Eric with his great ideas has actually never left "the aristocracy" of Silicon Valley.
    For that I have to search elsewhere.

    0 of 0 people found this review helpful
  • Showing: 1-10 of 22 results PREVIOUS123NEXT

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