You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one. Most of us believe entrepreneurial visionaries are born, not made. Our media glorify business outliers like Bezos, Branson, Gates, and Jobs as heroes with X-ray vision who can look to the future, see clearly what will be, imagine a fully formed product or experience, and then simply make the vision real. Many in our entrepreneur community still believe that to be visionary, we must merely execute on a seemingly good idea and ignore all doubt.
With this mindset, companies build doomed products in a vacuum; enterprises make ill-fated innovation investment decisions; and employees and shareholders come along for an uncomfortable ride. Falling prey to the Myth of the Visionary confuses talented entrepreneurs, product managers, innovators, and investors. It leads us to heartbreaking, costly, and preventable failures in new product and venture development.
The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
The Lean Entrepreneur shows you how to:
©2013 Brant Cooper and Patrick Vlaskovits (P)2013 Gildan Media LLC
"A sprawling overview of some of the biggest ideas in the start-up world." (Seth Godin, Author of The Icarus Deception)
This book is a must for people who want to dive in deeper into lean startup thinking. Very good advice on how to approach challenges and lots of real world examples from practitioners!
I found the storyline crude and disappointing. I really love lean manufacturing and entrepreneurship but these hacks seem to regurgitate other books instead of coming up with new ideas. After listening to them for an hour and 45 minutes, and really wanting to like it, my basic reaction was to pull over and write this negative review
Startups need this
I enjoyed the insights from HubSpot a very interesting company
I prefer the audio version as it flows much better (although I own the hardcopy also)
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