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The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less | [Mark Joyner]

The Irresistible Offer: How to Sell Your Product or Service in Three Seconds or Less

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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Publisher's Summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc.; (P)2006 Gildan Media Corp

What the Critics Say

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

What Members Say

Average Customer Rating

3.7 (68 )
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3.7 (11 )
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  •  
    J. D. Mosley-Matchett USA 01-17-08 Member Since 2007

    DataDocsDailyDose.com

    HELPFUL VOTES
    75
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    10
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    Overall
    "Adolescent and irritating"

    Talk about sexual obsession. The author's non-stop gotta-get-laid commentaries rapidly overshadowed the message he was trying to deliver. Save your money. There are other authors who have more to offer without resorting to the use of offending language.

    8 of 10 people found this review helpful
  •  
    Marian Hanganu Ploiesti, Romania 11-16-06
    Marian Hanganu Ploiesti, Romania 11-16-06 Member Since 2006

    Marian Hanganu

    HELPFUL VOTES
    83
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    Overall
    "One great ideea"

    The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.

    12 of 17 people found this review helpful
  •  
    s surprise, AZ, United States 09-08-09
    s surprise, AZ, United States 09-08-09 Member Since 2004
    HELPFUL VOTES
    10
    ratings
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    3
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    "The Irresistible Offer"

    This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!

    1 of 1 people found this review helpful
  •  
    S.W. Washington State 07-05-08
    S.W. Washington State 07-05-08 Member Since 2008
    HELPFUL VOTES
    4
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    Overall
    "Not Concise, Needs to be abridged"

    While the first part of this audio book concentrated on the components of the "Irresistible Offer," the remainder of the book was mostly about marketing in general. I was expecting the author to cover the "irresistible offer" more indepth. Instead, the author covered it very broadly and added a lot of general marketing tips that you can get from any other marketing book. He repeats the phrase "irresistible offer" several times without providing new information on how to strengthen our knowledge, properly formulate, construct, and apply an "irresistible offer" to our own businesses.

    The narrator's voice gets pretty drone after a while and his message was difficult to follow because I found myself distracted by the way he was delivering his message. The overall message of this book is OK, but I would advise buying the actual book, skipping right to the meat of the subject, and avoiding the filler parts.

    3 of 4 people found this review helpful
  •  
    Klaus-M Schremser 09-08-09 Listener Since 2008
    HELPFUL VOTES
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    Overall
    "maybe for beginners"

    but if you are in business for some time then there is nothing new in this audiobook

    1 of 2 people found this review helpful
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  • Clarke
    Linlithgow BridgeUnited Kingdom
    9/25/06
    Overall
    "cheap and nasty"

    This book is all sizzle, no steak. Avoid.

    0 of 2 people found this review helpful
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