The Irresistible Offer

How to Sell Your Product or Service in Three Seconds or Less

By: Mark Joyner

Narrated by: Mark Joyner

Length: 3 hrs and 42 mins

Publisher's summary

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.

The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

©2005 Mark Joyner, published by arrangement with John Wiley and Sons, Inc. (P)2006 Gildan Media Corp

Critic reviews

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years." (Dr. Joe Vitale, author of The Attractor Factor)

Don’t Resist

If your trying to figure out is this worth your time and investment don’t you dare hesitate. Very simple book to understand; as well as might be the top 3-5 marketing and sales book EVER!!

The principals will never get old!!

Great info for anyone involved with marketing!

Read and heard many books on marketing. Mark does a great job in laying out what you need to do to accomplish conveying your irresistible offer to others. Well worth the listen.

Some dated references

There are some dates references that have become laughable, but it is still an excellent book.

I am hooked

I cannot wait to download the 3rd and 4th book. Great voice manipulation. Team Lola.

Fantastic Audiboom

What an amazing audio book. Like everything else in life it's important to apply what I have learned from listening to the audio book.

One great ideea

The book has a central, great ideea: you need an offer to be in business! What does it take to make a great offer? The author explains a simple but effective concept in an attractive way. It is a good book that you can use to create irresistible offers.

Clear, concise, good examples!

A lot of books talk about what they are going to tell you, this one actually tells you exactly what the tittle says it will. Great for small businesses owners & growing businesses.

A True Leader in Business

i have followed Mark for years and use his advice. This book is very practical and easy to follow. I like that he narrates the book in a conversational manner. I will continue to use the 3 seconds or less in my projects

Worth The Investment

This book has framed a great offer approach with clear implementation through stories and applicable exercises.

The Irresistible Offer

This author should have limited his pitch to 3 seconds or less...boring not very useful!! Waste of my time!!