What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
Godin gets off to a great start but his message is too repetitive through the latter two thirds of his book. I love the Icarus metaphor but he fails to convert on his point of finding your personal art because instead of giving advice on the how, he gives anecdote after anecdote of other artists. I wanted to like this book more but lost interest along the way.
Whether it's our system of education or how to succeed in business today Seth's insight that we at all artists ( or have the potential) is insightful, appropriate, and laid out in a way that is very persuasive.
I will buy the book and read it again.... And again.
It's totally unique. A prod to create a ruckus. Not for cynics. Not for optimists. For realists. For leaders. If it resonates, take it, if it doesn't, try something else. There are enough books out there. For me, this is the Bible. For you, it might be something else.
I often wondered how 7 hours could feel like such a long time while listening to this book. There are a lot of theories and a lot of talking and not a lot of practical application. I get that that was the point of the book, that you had to figure it out yourself, but it just wasn't really helpful to me.
This is the first Seth Godin book I've read, and I now understand why he's so popular. This is an insightful perspective on a new paradigm of work in what he terms the connection economy. Seth challenges you to find your art, face your fears, ship it and continue to do still until you succeed.
"More conceptual than tangible"
Definitely enjoyed it and took some inspiration from it. Slightly repetitive but he was hammering home a good concept. Doesn't contain any magic pills...but that's the point
"DON'T READ THE REVIEWS"
This book is very repetitive in its message but what the message is about many open your eyes and change your mindset. As a new Seth Godin fan, I didn't know what to expect but I have learnt so much without learning anything at all.
This audio had plenty of inspiration to take away and just love the artist impression! I am an artist.
Another masterpiece from Seth
Linchpin also by Seth
Yes, this is one of my favourite
Excellent piece of work from
I loved this book when it first came out. It is stirring, inspiring and gives me confidence to be brave and make art. Also it's the WHOLE book and narrated by the author.
I gave it five stars, but really its's worth six.
"One of many brilliant books"
Always narrated by the author, Seth Godin is able to connect with the listener, whilst offering a challenging topic for you to digest. I recommend listening to this audio book more than once & exploring his other titles.
Another great book from Seth his insight and views are an inspiration and help you focus on what's important to you. just remember to make art
"A Must For Anyone Who Wants Success In Life"
Seth Godin is one of those authors who gets you thinking. The Icarus Deception is all about the shift from the industrial age to the new age of information and tribes. We have been programmed to behave a certain way since our childhood but to succeed in today's economy, we have to think and behave differently.
"Repetative and boring with no real substance."
I cannot think of anyone that would enjoy this book
It is so repetative, constently chanting the same messages, but never once do it explain why the authors statements are correct or true; no facts or practical examples are given. It reminds me of a religious sermon where you need to just believe. It is an interesting theory (that we have all been brainwashed to underachieve), but I find it to be very poorly communicated. Also, the guy has one of the most boring voices I have ever heard.
probably 90% of it, as it repeats itself over and over and over again!
"Amazing book that contains Gold"
This book contains the truth about ourselves and our lives. Truth we may not notice in our everyday lives filled with constant struggle to measure up to the yardsticks given to us by media, society...
This book teaches, how to find capability of making art in everything you do. How to make art, how to not fear of making it.
This book had great influence on my life and I would recommend it to anyone wanting more from life, needing some encouragement, motivation and a permission to do what one was destined to do.
Life is not about complying, but about carving the path, leading the way, being true to oneself. Life is much more than we used to believe.
Again, highly recommended!
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