What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
After listening to a couple of hours I finally had to ask, what is your Point? Maybe for him it was a discovery that we are all pawns in the bigger scheme, but I've already heard this before in thousands of other books.
and definitely doesn't get anywhere very fast.
I'm too afraid to read anymore and waste another minute to find out if there is anything redeeming about this book
Author, consultant and thought-leader on problems at intersection of sales and marketing
One of the top 5 audiobooks
A plus that Seth reads it himself.
This book has a very strong message which Seth hammers home many times.
I recently downloaded Seth Godin's “The Icarus Deception” on Audible as my work habits have changed and I have a couple of 90 minute commutes every week. I consider it a real plus in the audio version that Seth reads it himself.
The message in The Icarus Deception resonated strongly with me, an Australian Baby-boomer. I grew up in a culture where “flying too close to the Sun” was actively discouraged in an Aussie version of the myth called the “Tall Poppy Syndrome”. The message many boomers bought and which is still being promoted by industrial-based thinking today is “Play it safe, be a good worker, you’ll get promoted, own your own home and get to send your kids to University.”
Interestingly in the past 200 years, the Icarus myth somehow deleted Deadalus’ other warning to Icarus, not to fly too low, less his wings get wet and ruin their lift. Seth states that this is even more dangerous than flying too high and it’s the driving idea in the book that must have been repeated 20-30 times in various stories, case studies and anecdotes.
Seth’s message is most certainly appropriate for my daughter and her generation Y cohort. They are going to have to be very brave and make powerful art that connects billions of people to solve the problems humans have created in the past 200 years of industrialization that threaten our very survival as a species.
The Icarus Deception is about taking risks, finding your passion, leaving the certainty, commoditization and interchangeability of the industrial-age work-style and making art for yourself and your tribe. I felt like Seth had written the book for me, because the model our cohort grew up with was the industrial model.
The biggest problem with the old model is that industrialists, beginning with Henry Ford have created mass production and interchangeability of people and roles and the value of work and compensation has slowly been eroded as work is moved to the point of lowest cost, wherever that may be.
If you don’t buy this then you are obviously disconnected from the plight of the middle-class, who have seen their standard of living steadily erode over the past 10-15 years.
The new model is going to take guts and determination. To make art, connect and build a tribe of followers who will buy your art in the new “connection economy” is not for the faint hearted.
Another strong theme in the book that resonated and will be familiar to readers of Steve Pressfield’s book “Do the Work” is "to ship". To make art you must ship, and this means learning to dance with the "resistance" or “lizard-brain”, that diverts attention from the task at hand in a myriad of uncanny ways and learn to focus your individual creative powers on the task at hand.
When I finished listening to the book, I simply clicked go and listened to it again.
This book is not for everyone, it’s intelligent, brave, urgent and compelling and it’s a wake-up call to a civilization running out of time. I highly recommend it.
You would think someone who wrote the book would know how to read it without stopping 3/4 into a sentence as if it were done. Very distracting. Obviously like any author, he is entitled to his opinion, but he sure comes across as someone who was picked last as a kid and is now making a statement because he can. Also the constant referring to a third person as a female is annoying. What is wrong with saying "he or she"? You definitely don't get a sympathy vote from this female. For as much as he talks about the art of connection, he lost me in the first chapter.
Didn't get there...that says it all
He tries not to be monotonous, and runs into fake tones and artificial stops.
It has som interesting points of view that could have been summarized in a blog.
The idea behind the book is good but it is way toooo long. Seth keeps repeating himself over and over again.
Seth Godin is a genius and knows how to read the tea leaves on the wall. Then he puts it together masterfully. Made me think quite a bit and if some portions do not apply to my life now, they did in the past and know I will benefit from his words in the future.
Husband/Dad/Son/Brother/Friend and Companion to my Dog Sheena! Love all things leadership, contemplative & introspective considerations, and organic growth.
Yes... Hearing Seth read his own material adds the right tone and considerations for given aspects of the material.
This book kept me engaged the entire time. I looked forward to my 45 minute commute to and from work so I could listen to more. I believe totally in the foundation and premise of his position. There were great metaphors and stories to go along with each point. I will likely read this again. I also recommended to both my wife and my daughter.
As noted above, the right tone and inflection can make all the difference ein the world. I was particularly appreciative of his book and even more appreciative of him reading it to me. I really connected with the book, the stories, and the main concept he offered.
I absolutely loved this gem of a book. It came at the perfect time when I was contemplating scary work and waiting for someone to give me permission to do it. It's happening now and Seth's thinking was a major catalyst. Another recommendation is Seth's Startup Business School podcast (free) - also brilliant! I'm listening to it for a second time. You can find it in iTunes.
Its all great.
I really don't understand other reviews that complained about the speed of Seth's narration - I thought it was perfect?
This is an instant classic by Seth Godin. I've been a huge fan ever since Tribes. This book will challenge you and make you think. Must listen!
I have listened to all of Seth Godin's book and have to say this one is my favorite. It appeals to the artists in all of us and reminds us that you too can create art. A great book for business people, musicians, bloggers, writers and anyone who would like to create something for the sake of creation.
I love Seth Godin - my favorite author. Tribes...Linchpin...Purple Cow...Free Prize inside...Meatball Sundae...love all of his books and own all of the recordings.
Like another reviewer...20 minutes into it I had to shut it off.
#1 - His voice ... I LIKE the fact that he reads his books...it adds to it. In this recording, he is flat - has no enthusiasm and is almost whispering. It will lull you to sleep.
#2 - We've heard all of this stuff before from him. It's good stuff, but it's freshman year 101 Seth Godin material. I was expecting master's level material since he felt another book warranted.
I am bored with it and will move on. The rest of his books are OUTSTANDING, however.
His books are the best out there. This one is a stinker.
He is whispering.
"Overly long and repetitious"
I had high expectations of this book as Seth Godin seems to be held in high reverence. I deliberated whether to purchase this book or his purple Cow book - I think I may have made the wrong decision.
As I listened and listened I became ever more frustrated. Godin gives us a history lesson about the industrial revolution and mechanisation and the organised management of labour in order to set the scene. All perfectly understandable and relevant to his take on the way we are now and the way he believes we should be.
Once we get the drift of his take on the way we should be / see ourselves the message is easily understood. What frustrated me was that he then proceeds to say the same thing over and over with only a slight variance on the story.
The premise of the book in itself is what gives himself and the reader a "get out" clause. If people don't understand you or like what you're doing then that's their fault - you just keep on making art as he calls it. Just believe in what you're doing and everything will eventually be alright.
That's great but if you don't listen to your customer and keep on delivering things people don't want or need or are willing to buy in to, then there comes a point when reality takes a hold and you may need to have a re-think.
That stance could well work for Godin and for many others that have already achieved a certain level of success in their personal and business lives. It's the attraction of the masses and the crowd mentality - "if he's doing it, it must be good". read as if Godin wrote it, it must be good.
My analogy would be to consider a famous artist for example and because of their status / notoriety they will get people to buy even the most ridiculous of things in the name of art. The buyer doesn't need to explain his purchase he just says it's a "Godin" for example. Social acceptance.
So, whilst what he says does bear true, I don't believe that this theory will be as easy to apply / work for everybody.
If it wasn't Seth Godin writing this would everybody buy in to it?
"Absolutely life changing"
I have read quite few self development books and something about NLP, but none of them actually changed my perspective and my life like this book. It really opened my eyes and liberated my creativity trapped by guilt and years of strict upbringing.
I LOVE this book and I highly recommend it to anyone who wants to wake up and Live
"The connection economy"
Brilliant performance. I love when authors read the books and Seth is one of the best, I've read the book and the audio version is the way to consume this book.
It builds on the premise that we are entering a new age, gone is the industrial and information economy and now is the time of the connection economy. The way to create connections is through art. To stand up and be counting, to risk failure, to say here I made this.
This is not a how to book, there are no 8 steps to creating art and win in the new economy. As Seth puts it, he provides a compass not a map.
"An excellent book"
I have been reading a lot on leaders of the future and felt this book was really excellent; explaining how what worked in the Industrial Age is not working for us now. The whole idea of " making art" was great and I particularly loved it when the author said if you are looking for the rules to being a leader, you are secretly wishing to be a manager. Definitely a worthwhile read/ listen.
The lack of Drama in this book is beautiful, yet it is absolute rocket fuel when it hits. It's had an immediate and profound effect on me, highly recommended!
"too much 'padding out'"
This book is simply too long and repetitive. Maybe I had high hopes as Seth is undoubtedly a guru and I admire his work but this is stretching out a one hour session into many hours. I persevered as I hate to waste my money and give in, but in reality I gained little after grasping the concept of the Icarus Deception and the few real ‘nuggets’ buried in all the padding. He states himself that critics are simply expressing their own opinion- and that is exactly what this is. It is my opinion is that there are better books out there.
This book came at just the right moment for me. Whilst starting a new venture and feeling the gut-wrenching fragility of the situation, Seth helped carry me through.
An excellent text for helping you step outside the comfort zone.
"One of the most uplifting books"
Precisely what I needed to start writing again. Godin understands the shifts in technology, marketing, business etc, but in this book applies it to 'art ' and left me inspired and writing.
"Repetative and boring with no real substance."
I cannot think of anyone that would enjoy this book
It is so repetative, constently chanting the same messages, but never once do it explain why the authors statements are correct or true; no facts or practical examples are given. It reminds me of a religious sermon where you need to just believe. It is an interesting theory (that we have all been brainwashed to underachieve), but I find it to be very poorly communicated. Also, the guy has one of the most boring voices I have ever heard.
probably 90% of it, as it repeats itself over and over and over again!
"Amazing book that contains Gold"
This book contains the truth about ourselves and our lives. Truth we may not notice in our everyday lives filled with constant struggle to measure up to the yardsticks given to us by media, society...
This book teaches, how to find capability of making art in everything you do. How to make art, how to not fear of making it.
This book had great influence on my life and I would recommend it to anyone wanting more from life, needing some encouragement, motivation and a permission to do what one was destined to do.
Life is not about complying, but about carving the path, leading the way, being true to oneself. Life is much more than we used to believe.
Again, highly recommended!
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