What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
I was heaved into a world 34 yrs ago that made little sense to me. Not perplexing every answer was given. None ever satisfied. Preventing destructive governance by destroying satisfied me enough. It fit well with my own self destructive outlook. I found a new world hidden 4yrs past. Fascination flooded over me. I found my inner artist. I have used painting (canvas, clothing indoors and out) landscaping, home repair/ remodeling... In different ways of expressing my new passionate world. All are great connectors. This perception pushed me to renewed zeal and excitement. To have someone describe why this world is in its current state and what is being offered to us. Creation is a act of love and the micro image of god. I accept the views challenge and passion placed forward by such a wonderful heart and mind as I perceive. I will enjoy this book narration and lecture many more times. Thank you Sire! Mr. Godin I see the god in you! Thank you for your connections.
Book Review Haiku Mike
My second listen. It gets better every time. Godin reading is a treat. Challenging the notion of what is uncomfortable.
Many useful points helped me see things differently. Seth Godin has a way of digging deep into thoughts in the back of our minds but don't always take time to explore.
I liked Seth's other books better, such as Purple Cow, Tribes, and Linchpin. However, this book has a good perspective as to staying too comfortable and not taking the necessary risks to be an impresario.
This is not a book of business strategy or tactics. It is purely inspirational writing. It worked for me. This is the Seth Godin book that was recommended to me repeatedly by trusted friends, and I enjoyed it more than I actually expected to. So much that I've recommended it to others, and will most likely give this a repeat listen.
This book has brought to the surface all of the things that an artist is and all that we struggle with. It has helped me embrace those things that I thought should be "fixed" and has given me a boost of confidence that my ways are different but no less effective. I highly recommend it to the artist and to anyone who loves one.
Another great book from Seth his insight and views are an inspiration and help you focus on what's important to you. just remember to make art
"Classic Seth if a little underwhelming"
This is a worthwhile book with an argument which will help any reader understand the merits of initiative if they weren't believers before.
Personally I prefer Godins blog posts which, while covering topics in less detail get to the heart of their topics quickly.
"A Must For Anyone Who Wants Success In Life"
Seth Godin is one of those authors who gets you thinking. The Icarus Deception is all about the shift from the industrial age to the new age of information and tribes. We have been programmed to behave a certain way since our childhood but to succeed in today's economy, we have to think and behave differently.
"Repetative and boring with no real substance."
I cannot think of anyone that would enjoy this book
It is so repetative, constently chanting the same messages, but never once do it explain why the authors statements are correct or true; no facts or practical examples are given. It reminds me of a religious sermon where you need to just believe. It is an interesting theory (that we have all been brainwashed to underachieve), but I find it to be very poorly communicated. Also, the guy has one of the most boring voices I have ever heard.
probably 90% of it, as it repeats itself over and over and over again!
"Amazing book that contains Gold"
This book contains the truth about ourselves and our lives. Truth we may not notice in our everyday lives filled with constant struggle to measure up to the yardsticks given to us by media, society...
This book teaches, how to find capability of making art in everything you do. How to make art, how to not fear of making it.
This book had great influence on my life and I would recommend it to anyone wanting more from life, needing some encouragement, motivation and a permission to do what one was destined to do.
Life is not about complying, but about carving the path, leading the way, being true to oneself. Life is much more than we used to believe.
Again, highly recommended!
No fundamental advice, I couldn't finish the book because it just became irritating. I put on at night if a want to get to sleep.
Its was sold as an inspirational book.....it was far from that. Very philosophical stuff, maybe i missed the point, but this book should not be in the business catogory.
"Great and inspiring writer"
I love this book, bought it recently and has heard it all over about 4 times in 2 weeks. just can't let go of it. Keep the good work, this makes it your second book I have bought.
I am already a motivated individual and listening to this audio book took my focus to another level. The core concept of evolution by pushing past psychological boundaries and the old comfort zone seems obvious at first but the deeper in you get the more powerful Seth Godins message becomes. I loved the direct language and the pace which never seems to slow particularly. I recommend this book to any like minded person i meet. Thank you!!
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