What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.
The new truth: It's better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King, Jr. To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isn't for the faint of heart - but Godin shows why it's your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
©2012 Seth Godin (P)2012 Random House Audio
How to shut the voice of doubt of yourself and others, and just do the work, create art, and follow your path to fulfilment and great achivements.
Seth reveals the new 21st century economy in such a direct & honest way that I think I really got it for the first time. Not another pop marketing strategy filled with jargon or strategies that will get you what you want.
Instead he methodically lays out the opportunity to do the work you've always known & wanted. Less of a kick in the ass or slap on the back than a personal, vulnerable invitation. Here it is. Now go do it.
Personally it rung the right chord. I'm settling Ng aside other inputs to repeat this one while I make my leap.
Most of the books I have read this year (18+)
Start off ok and then finally get good towards the end. This is one of those books that's good from the opening chapter and only gets better as you go on.
Whether it's our system of education or how to succeed in business today Seth's insight that we at all artists ( or have the potential) is insightful, appropriate, and laid out in a way that is very persuasive.
I will buy the book and read it again.... And again.
It's totally unique. A prod to create a ruckus. Not for cynics. Not for optimists. For realists. For leaders. If it resonates, take it, if it doesn't, try something else. There are enough books out there. For me, this is the Bible. For you, it might be something else.
"EXTREMELY interesting and thought provoking"
I will now listen to it for a second time so as to take notes.
"Interesting concept but poor execution"
Insightful but not practical enough and extremely repetitive. No need to be 7 hours long.
"More conceptual than tangible"
Definitely enjoyed it and took some inspiration from it. Slightly repetitive but he was hammering home a good concept. Doesn't contain any magic pills...but that's the point
"DON'T READ THE REVIEWS"
This book is very repetitive in its message but what the message is about many open your eyes and change your mindset. As a new Seth Godin fan, I didn't know what to expect but I have learnt so much without learning anything at all.
This audio had plenty of inspiration to take away and just love the artist impression! I am an artist.
Another masterpiece from Seth
Linchpin also by Seth
Yes, this is one of my favourite
Excellent piece of work from
I loved this book when it first came out. It is stirring, inspiring and gives me confidence to be brave and make art. Also it's the WHOLE book and narrated by the author.
I gave it five stars, but really its's worth six.
"One of many brilliant books"
Always narrated by the author, Seth Godin is able to connect with the listener, whilst offering a challenging topic for you to digest. I recommend listening to this audio book more than once & exploring his other titles.
Another great book from Seth his insight and views are an inspiration and help you focus on what's important to you. just remember to make art
"A Must For Anyone Who Wants Success In Life"
Seth Godin is one of those authors who gets you thinking. The Icarus Deception is all about the shift from the industrial age to the new age of information and tribes. We have been programmed to behave a certain way since our childhood but to succeed in today's economy, we have to think and behave differently.
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