Chris Zook and James Allen, partners at the global consulting firm Bain & Company, report on how leveraging a simple formula allows companies to create new and more lasting differentiation.
This article was first published in the November 2011 issue of Harvard Business Review.
©2011 by the President and Fellows of Harvard College, All Rights Reserved (P)2011 Audible Inc.
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"Sustainable Competitive advantage"
Very good and provides a number of reasons of why organisations fail to remain competitive regardless of resources.
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