We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition | [Eliyahu M. Goldratt, Jeff Cox]

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
Regular Price:$27.97
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What Members Say

Average Customer Rating

4.6 (316 )
5 star
 (216)
4 star
 (75)
3 star
 (16)
2 star
 (4)
1 star
 (5)
Overall
4.5 (273 )
5 star
 (179)
4 star
 (70)
3 star
 (17)
2 star
 (6)
1 star
 (1)
Story
4.6 (270 )
5 star
 (185)
4 star
 (68)
3 star
 (10)
2 star
 (3)
1 star
 (4)
Performance
Sort by:
  •  
    Ahmad alqurashie 01-12-15 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "I wish all audiobooks were as good as The Goal"

    Best book I've ever heard/read and a narrator for each character is a brilliant idea. The best character in the novel was Juna!

    1 of 1 people found this review helpful
  •  
    Mark 10-21-14
    Mark 10-21-14 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Learning Through Storytelling"
    What made the experience of listening to The Goal the most enjoyable?

    Multiple characters make the audio version engrossing (most of the time). This book was assigned reading for a business course. Delivering concepts through storytelling is a brilliant approach to learning.


    Who was your favorite character and why?

    Jonah, because, DUH!


    Was this a book you wanted to listen to all in one sitting?

    Nope. Are any?


    Any additional comments?

    Good for people in charge of or have influence on processes of any kind (i.e., anyone).

    1 of 1 people found this review helpful
  •  
    StuDaMan 04-14-15
    StuDaMan 04-14-15
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Great book!"

    Great book for anyone who's into Operations Management. As a novel the story is so so, but as a business novel which packs so much intelligence, it's absolutely great!

    0 of 0 people found this review helpful
  •  
    California Dreaming 04-04-15 Member Since 2012
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    8
    7
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great lessons packed inside of a well told story"

    I really enjoyed this book...and I'm not even in the manufacturing industry! I'm working on my own food business right now. I think there's a little something here for everyone who's looking to increase efficiency in a counter intuitive way.

    Also, I really enjoyed the way the story was told and I appreciate all of the extra effort that went in this audio production.

    0 of 0 people found this review helpful
  •  
    Seamus Marrinan 04-03-15 Member Since 2012
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "I love the way it was written"

    This book deals with a very difficult concept in an entertaining personable manner.
    It helped me connect the dots between what we are currently doing and what could be causing us problems at our facility.
    The article and discussion at the end provides an interesting comparison of Lean, TOC, TPS and the assembly line process.
    Very enjoyable.

    0 of 0 people found this review helpful
  •  
    Giovanni S. E Town 03-06-15
    Giovanni S. E Town 03-06-15 Member Since 2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Time relevant."

    The story reminded me of our company. Lots of aha moments
    Well done recording and actors. Easy to listen to

    0 of 0 people found this review helpful
  •  
    Jonnie Clark 02-28-15 Member Since 2014
    ratings
    REVIEWS
    4
    2
    Overall
    Performance
    Story
    "An excellent look at manufacturing"

    I am new to manufacturing and it was suggested that I read this book. I found it not only entertaining but informative. I walked away with vocabulary which empowered me to dig deeper.

    0 of 0 people found this review helpful
  •  
    Allison 02-14-15
    Allison 02-14-15 Member Since 2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Good way to learn..."

    Excellent method to learn the Theories of Constraint!! Use the bookmarks to mark important tips. The distinct names of characters was also helpful in remembering the character's responsibilities. Initially I thought the music would be distracting but it worked out perfect.

    0 of 0 people found this review helpful
  •  
    Anthony 02-03-15
    Anthony 02-03-15 Member Since 2013
    ratings
    REVIEWS
    23
    2
    Overall
    Performance
    Story
    "Great read"

    Very enlightening. Since reading The Goal I've now read every Goldratt publication I can get my hands on. Highly recommended!

    0 of 0 people found this review helpful
  •  
    Donna BURLINGTON, IA, United States 01-14-15
    Donna BURLINGTON, IA, United States 01-14-15 Member Since 2012
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "info was good, story presentation was corny"

    I felt like the story made me feel childlike or childish and that the presentation was dumbed down to the point that anyone could understand it. But instead of accomplishing its goal it made me feel as though if presented the material in a more challenging way that I would not have been understand it I just did not enjoy the story line

    0 of 0 people found this review helpful
  • Showing: 1-10 of 13 results PREVIOUS12NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.