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The Goal Audiobook
The Goal
Written by: 
Eliyahu M. Goldratt, Jeff Cox
Narrated by: 
uncredited
The Goal Audiobook

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

Regular Price:$27.97
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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What Members Say

Average Customer Rating

4.6 (1098 )
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4.6 (972 )
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Performance
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  •  
    Wooden Nichols 05-03-15 Member Since 2014
    HELPFUL VOTES
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    "The Goal - still relevant today"

    I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

    2 of 2 people found this review helpful
  •  
    Kollar, Laszlo Budapest, HUN Hungary 06-12-16
    Kollar, Laszlo Budapest, HUN Hungary 06-12-16 Member Since 2015
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    Story
    "Digging for the roots of the Phoenix Project"
    Would you consider the audio edition of The Goal to be better than the print version?

    as a daily commuter audiobooks are more convenient for me than print or an e-book.


    What was one of the most memorable moments of The Goal?

    I picked this book since it was mentioned in another book called the Phoenix Project. I was looking for ammunition in a discussion about the analogy between running a manufacturing plant and running an IT shop. IT people look down on manufacturing and they are wrong. There is a lot to learn from the Theory of Constraints, the LEAN method and JIT.


    Which scene was your favorite?

    Herbie, the boy scout, being the bottleneck.


    1 of 1 people found this review helpful
  •  
    sanjay bhatt 05-07-16
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    "the best book for an engineering company"

    make your company profitable and also enjoy your Family Life after reading this book. enjoy

    1 of 1 people found this review helpful
  •  
    Walaa Bahrain 05-02-16
    Walaa Bahrain 05-02-16 Member Since 2016

    Walaa M.

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    "well. .best audio story by far"

    subject is well known as u know what is different is perfect presentation for it

    1 of 1 people found this review helpful
  •  
    M. Allison Anaheim, CA USA 04-15-16
    M. Allison Anaheim, CA USA 04-15-16
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    "Couldn't handle the narration"

    I just finished listening to The Phoenix Project and decided to catch up on related works.

    About 1 chapter in to The Goal, I had to stop. I just couldn't handle the narration.

    I haven't listened to a lot of audio books so I can't say that it's bad; it's just not for me.

    1 of 1 people found this review helpful
  •  
    Garth 06-19-15
    Garth 06-19-15 Member Since 2015
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    "Sneaky good business book"

    So, I hate audiobooks that use different voices for the characters, and most especially sound effects - BUT, I was able to swallow that for the first five minutes and get into it. Now, once you realize who/what the author is - you realize the book was written from his utopian view of how a manufacturing business could save itself - but, it's not completely unrealistic, just lacks any kind of real world influencers that could thwart his theories on how implementing lean production would fit into the mold of organizations.

    But, it's a good story, you cheer for the protagonist and there is some very useful business ideas and concepts.

    The last hour is kind of silly - it's a 45 minute interview with the author where he rambles on about flow theory.

    1 of 1 people found this review helpful
  •  
    Mark 10-21-14
    Mark 10-21-14
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    "Learning Through Storytelling"
    What made the experience of listening to The Goal the most enjoyable?

    Multiple characters make the audio version engrossing (most of the time). This book was assigned reading for a business course. Delivering concepts through storytelling is a brilliant approach to learning.


    Who was your favorite character and why?

    Jonah, because, DUH!


    Was this a book you wanted to listen to all in one sitting?

    Nope. Are any?


    Any additional comments?

    Good for people in charge of or have influence on processes of any kind (i.e., anyone).

    1 of 1 people found this review helpful
  •  
    Ahmad alqurashie 01-12-15 Member Since 2016
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    "I wish all audiobooks were as good as The Goal"

    Best book I've ever heard/read and a narrator for each character is a brilliant idea. The best character in the novel was Juna!

    4 of 6 people found this review helpful
  •  
    Amazon Customer 07-25-16 Member Since 2016
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    "operations management must"

    Acting sometimes is quirky, but good points and presented in an entertaining way. A must read (or listen) for OM students.

    0 of 0 people found this review helpful
  •  
    cswift 07-21-16
    cswift 07-21-16 Member Since 2015
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    "Fantastic performance; applicable content"
    Where does The Goal rank among all the audiobooks you’ve listened to so far?

    The performance of this story was fantastic: background noises, different character voices, etc. I forgot I was listening to a book assigned for work and really enjoyed it.


    What did you like best about this story?

    The concepts presented in this book are applicable to almost any field, in addition to goals you may have in your personal life. If we focus on outcomes to dictate our processes, we can achieve much more.


    Which scene was your favorite?

    Probably near the beginning where the main character realizes for the first time that the industry standard way of thinking is not correct. The rest of the book is based on his ability to realize his own capacity for change.


    0 of 0 people found this review helpful
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  • TAMBE
    Sweden
    11/24/15
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    Story
    "Gripping fantastic book masterfully narrated."

    Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.

    1 of 1 people found this review helpful
  • Krishna
    5/29/15
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    "superior expirience"

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    0 of 22 people found this review helpful

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