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The Goal Audiobook

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What Members Say

Average Customer Rating

4.6 (775 )
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4.6 (682 )
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Performance
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  •  
    Ahmad alqurashie 01-12-15 Member Since 2016
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    "I wish all audiobooks were as good as The Goal"

    Best book I've ever heard/read and a narrator for each character is a brilliant idea. The best character in the novel was Juna!

    3 of 3 people found this review helpful
  •  
    Garth 06-19-15
    Garth 06-19-15 Member Since 2015
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    "Sneaky good business book"

    So, I hate audiobooks that use different voices for the characters, and most especially sound effects - BUT, I was able to swallow that for the first five minutes and get into it. Now, once you realize who/what the author is - you realize the book was written from his utopian view of how a manufacturing business could save itself - but, it's not completely unrealistic, just lacks any kind of real world influencers that could thwart his theories on how implementing lean production would fit into the mold of organizations.

    But, it's a good story, you cheer for the protagonist and there is some very useful business ideas and concepts.

    The last hour is kind of silly - it's a 45 minute interview with the author where he rambles on about flow theory.

    1 of 1 people found this review helpful
  •  
    Wooden Nichol 05-03-15 Member Since 2014
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    "The Goal - still relevant today"

    I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

    1 of 1 people found this review helpful
  •  
    Mark 10-21-14
    Mark 10-21-14 Member Since 2015
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    "Learning Through Storytelling"
    What made the experience of listening to The Goal the most enjoyable?

    Multiple characters make the audio version engrossing (most of the time). This book was assigned reading for a business course. Delivering concepts through storytelling is a brilliant approach to learning.


    Who was your favorite character and why?

    Jonah, because, DUH!


    Was this a book you wanted to listen to all in one sitting?

    Nope. Are any?


    Any additional comments?

    Good for people in charge of or have influence on processes of any kind (i.e., anyone).

    1 of 1 people found this review helpful
  •  
    Matthew D Poe 01-01-16 Member Since 2011

    I generally listen to books that fill the gaps in my science and technology interests and my faith.

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    "A process manager must read"

    Enlightening and entertaining education process. Can't wait to listen to Critical Chain. It will be interesting to see if the The Goal can work in the R&D environment.

    0 of 0 people found this review helpful
  •  
    Alessandro 11-28-15
    Alessandro 11-28-15 Member Since 2015
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    "essential for managers and production engineers"

    it has been a major impact in a recent project that I am presenting to an international audience.

    0 of 0 people found this review helpful
  •  
    Andrew P. Wilson Chicago 11-14-15
    Andrew P. Wilson Chicago 11-14-15 Member Since 2015

    Drew

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    "Excellent"

    Great story reads like a novel, great analogies to real life issues in manufacturing. Though now it's not so ground breaking it helps build a foundation for anyone that wants to manage a manufacturing company.

    0 of 0 people found this review helpful
  •  
    Ken Shaddox 11-13-15
    Ken Shaddox 11-13-15
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    "Great audio!"

    this is a fantastic audiobook! I purchase the book and struggle to get through it but this audio version brought the characters in the story storyline to life ! I highly recommend this audiobook

    0 of 0 people found this review helpful
  •  
    Ignacio OS 11-02-15
    Ignacio OS 11-02-15
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    "A riveting storyline"

    a most amazing book. the most fun business book I have read. It has a riveting storyline - yes this is a novel not a mere text book filled to the brim of practical real world situations of a factory in distress an how its manager saved it from closure. Quute worth your time

    0 of 0 people found this review helpful
  •  
    Cho-Time! Tampa, FL 10-28-15
    Cho-Time! Tampa, FL 10-28-15 Member Since 2015
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    "Very good reading material!"

    Easy to comprehend.
    Logical thinking and breaking down common sense gets you a long way. Although a lot of people forget about that from time to time and follow established processes blindly.

    0 of 0 people found this review helpful
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  • TAMBE
    Sweden
    11/24/15
    Overall
    Performance
    Story
    "Gripping fantastic book masterfully narrated."

    Great novel from am outstanding mentor. I didn't even realise I was giving it a third listening to.

    1 of 1 people found this review helpful
  • Krishna
    5/29/15
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    "superior expirience"

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    0 of 13 people found this review helpful

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