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The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition | [Eliyahu M. Goldratt, Jeff Cox]

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

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    Ahmad alqurashie 01-12-15 Member Since 2014
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    "I wish all audiobooks were as good as The Goal"

    Best book I've ever heard/read and a narrator for each character is a brilliant idea. The best character in the novel was Juna!

    1 of 1 people found this review helpful
  •  
    Mark 10-21-14
    Mark 10-21-14 Member Since 2014
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    "Learning Through Storytelling"
    What made the experience of listening to The Goal the most enjoyable?

    Multiple characters make the audio version engrossing (most of the time). This book was assigned reading for a business course. Delivering concepts through storytelling is a brilliant approach to learning.


    Who was your favorite character and why?

    Jonah, because, DUH!


    Was this a book you wanted to listen to all in one sitting?

    Nope. Are any?


    Any additional comments?

    Good for people in charge of or have influence on processes of any kind (i.e., anyone).

    1 of 1 people found this review helpful
  •  
    Bookmaven 05-28-15
    Bookmaven 05-28-15 Member Since 2015

    bookmaven

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    "Absolutely unbelievable"

    The last hour and a half got rather dense, but this is a phenomenal teaching strategy. Thank you cox & Goldratt!

    0 of 0 people found this review helpful
  •  
    Mahmoud 05-21-15
    Mahmoud 05-21-15 Member Since 2015
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    "I like"

    This books will make a difference to your career. Theory of constraints with statistics and couple of examples. You will learn how to learn as well.

    0 of 0 people found this review helpful
  •  
    Michael Greenback, TN, United States 05-05-15
    Michael Greenback, TN, United States 05-05-15 Member Since 2011
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    "Disappointed - Not what I expected."

    The description of this book lead me to believe that this was going to be geared toward general improvement in a business setting. I only made it a little over half way through because all it's talking about is manufacturing processes. I'm sure this would be interesting to someone in that field but it's a waste of time for most other business people. I'm frustrated that the book's description wasn't more clear about the focus.

    Also, as a former manufacturing engineer, I found their problems to be very simple with common sense solutions. I didn't see anything that would qualify as "brilliant". The solutions were always right in front of them. It's no wonder the plant was failing if they couldn't see the problems on their own. Very disappointed.

    0 of 0 people found this review helpful
  •  
    Wooden Nichol 05-03-15 Member Since 2014
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    "The Goal - still relevant today"

    I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

    0 of 0 people found this review helpful
  •  
    chris la vernia, TX, United States 04-28-15
    chris la vernia, TX, United States 04-28-15 Member Since 2014
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    "Perfect story telling!"

    Great on learning in depth scientific methods using story imagery. People who want a book on facts may not like this book. People who have imagination and want to run a business should read this books.

    0 of 0 people found this review helpful
  •  
    StuDaMan 04-14-15
    StuDaMan 04-14-15
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    "Great book!"

    Great book for anyone who's into Operations Management. As a novel the story is so so, but as a business novel which packs so much intelligence, it's absolutely great!

    0 of 0 people found this review helpful
  •  
    California Dreaming 04-04-15 Member Since 2012
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    "Great lessons packed inside of a well told story"

    I really enjoyed this book...and I'm not even in the manufacturing industry! I'm working on my own food business right now. I think there's a little something here for everyone who's looking to increase efficiency in a counter intuitive way.

    Also, I really enjoyed the way the story was told and I appreciate all of the extra effort that went in this audio production.

    0 of 0 people found this review helpful
  •  
    Seamus Marrinan 04-03-15 Member Since 2012
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    Story
    "I love the way it was written"

    This book deals with a very difficult concept in an entertaining personable manner.
    It helped me connect the dots between what we are currently doing and what could be causing us problems at our facility.
    The article and discussion at the end provides an interesting comparison of Lean, TOC, TPS and the assembly line process.
    Very enjoyable.

    0 of 0 people found this review helpful
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  • Krishna
    5/29/15
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    "superior expirience"

    bdjejedhdjx d dbrhrurjd dndjdjdjxux fjdjrjdjdjd dhdhhddhdjej fjfjdjrjrjdjdjf fjfjfjcnxbfnd fndndnd fjdjdjd x fhdjrjr fjfjfnbd fjfjf fhdhdndn fjfjdjd xbdjdjrj bdbrjrjd cixjdjsj dndjdjdndndnd

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