The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

By: Eliyahu M. Goldratt, Jeff Cox

Narrated by: uncredited

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

the best book for an engineering company

make your company profitable and also enjoy your Family Life after reading this book. enjoy

Love love love

I have listened to this story several times. Speaks to my heart, highly recommend a listen!

Very well written and narrated piece

I’m so grateful to be part of this community and my life has become even easier

Looking but not seeing

Major insight into what's important... The throughput well explained with kinds of disruptions and variables that every industry faces.

The way our mind is used to thinking and the way we should keeping in mind the purpose of existence the GOAL

Time relevant.

The story reminded me of our company. Lots of aha moments
Well done recording and actors. Easy to listen to

great book.

great ideas. parts were strange but this book inspired looking at my shop with new eyes.

High quality audiobook!!

There was a lot of detail with the narrator, other characters, and sounds of the content of the book. Very engaging! Made me want to listen to it more and more.

Figure out the goal (net profit for example), improve work flow, reduce bottlenecks, JIT & lean inventory.

Detailed descriptions and examples of different concepts, and new ways of doing things that align better with the end goal.

Engaging, the story telling is amazing

This is great for someone trying to understand manufacturing process and the daily battles that must be taken care of during the operations life cycle, AMAZING

Fantastic performance; applicable content

Where does The Goal rank among all the audiobooks you’ve listened to so far?

The performance of this story was fantastic: background noises, different character voices, etc. I forgot I was listening to a book assigned for work and really enjoyed it.

What did you like best about this story?

The concepts presented in this book are applicable to almost any field, in addition to goals you may have in your personal life. If we focus on outcomes to dictate our processes, we can achieve much more.

Which scene was your favorite?

Probably near the beginning where the main character realizes for the first time that the industry standard way of thinking is not correct. The rest of the book is based on his ability to realize his own capacity for change.