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The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition | [Eliyahu M. Goldratt, Jeff Cox]

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.
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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What Members Say

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4.6 (442 )
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  •  
    Ahmad alqurashie 01-12-15 Member Since 2014
    HELPFUL VOTES
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    "I wish all audiobooks were as good as The Goal"

    Best book I've ever heard/read and a narrator for each character is a brilliant idea. The best character in the novel was Juna!

    2 of 2 people found this review helpful
  •  
    Wooden Nichol 05-03-15 Member Since 2014
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    "The Goal - still relevant today"

    I read this book 20 years ago, and while the story has a lot of remnants from the 1980s that don't translate well to todays modern world, the concepts demonstrated through fixing the broken factory are still true today as they were then. It should be required reading or listening to anyone who works in a leadership position in their careers regardless of the field they work.

    1 of 1 people found this review helpful
  •  
    Mark 10-21-14
    Mark 10-21-14 Member Since 2014
    HELPFUL VOTES
    1
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    Story
    "Learning Through Storytelling"
    What made the experience of listening to The Goal the most enjoyable?

    Multiple characters make the audio version engrossing (most of the time). This book was assigned reading for a business course. Delivering concepts through storytelling is a brilliant approach to learning.


    Who was your favorite character and why?

    Jonah, because, DUH!


    Was this a book you wanted to listen to all in one sitting?

    Nope. Are any?


    Any additional comments?

    Good for people in charge of or have influence on processes of any kind (i.e., anyone).

    1 of 1 people found this review helpful
  •  
    Garth 06-19-15
    Garth 06-19-15 Member Since 2015
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    Story
    "Sneaky good business book"

    So, I hate audiobooks that use different voices for the characters, and most especially sound effects - BUT, I was able to swallow that for the first five minutes and get into it. Now, once you realize who/what the author is - you realize the book was written from his utopian view of how a manufacturing business could save itself - but, it's not completely unrealistic, just lacks any kind of real world influencers that could thwart his theories on how implementing lean production would fit into the mold of organizations.

    But, it's a good story, you cheer for the protagonist and there is some very useful business ideas and concepts.

    The last hour is kind of silly - it's a 45 minute interview with the author where he rambles on about flow theory.

    0 of 0 people found this review helpful
  •  
    Rick Arabian Whittier, CA 06-13-15
    Rick Arabian Whittier, CA 06-13-15 Member Since 2015
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    "Best audiobook I have ever listened to."

    Content is still relevant to any manager in any industry. Highly recommended for anyone trying to optimize the performance of their group or department.

    0 of 0 people found this review helpful
  •  
    Justin Garrison Arcadia, CA 06-11-15
    Justin Garrison Arcadia, CA 06-11-15

    www.1n73r.net

    ratings
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    6
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    "Dramatized reading was sometimes a distraction"

    The music and background noises sometimes were more distracting than helpful. The sorry in general was good but I'd probably read the book next time.

    0 of 0 people found this review helpful
  •  
    Bookmaven 05-28-15
    Bookmaven 05-28-15 Member Since 2015

    bookmaven

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    "Absolutely unbelievable"

    The last hour and a half got rather dense, but this is a phenomenal teaching strategy. Thank you cox & Goldratt!

    0 of 0 people found this review helpful
  •  
    Mahmoud 05-21-15
    Mahmoud 05-21-15 Member Since 2015
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    "I like"

    This books will make a difference to your career. Theory of constraints with statistics and couple of examples. You will learn how to learn as well.

    0 of 0 people found this review helpful
  •  
    chris la vernia, TX, United States 04-28-15
    chris la vernia, TX, United States 04-28-15 Member Since 2014
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    "Perfect story telling!"

    Great on learning in depth scientific methods using story imagery. People who want a book on facts may not like this book. People who have imagination and want to run a business should read this books.

    0 of 0 people found this review helpful
  •  
    StuDaMan 04-14-15
    StuDaMan 04-14-15
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    4
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    "Great book!"

    Great book for anyone who's into Operations Management. As a novel the story is so so, but as a business novel which packs so much intelligence, it's absolutely great!

    0 of 0 people found this review helpful
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  • Krishna
    5/29/15
    Overall
    Performance
    Story
    "superior expirience"

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    0 of 1 people found this review helpful

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