The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding - and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth - and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world - not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized. Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you' ll learn new approaches that will make your work more successful and enjoyable than ever.
©2013 Jeffrey C. Walker and Jennifer McCrea (P)2014 Recorded Books
It wasn't completely uninteresting, it was completely uninformative
I came away without any more knowledge of how to put together a fund raising campaign than I had before I listened to the book. Great Stories of how to talk to donors.. If that's what you need to know..
frustration from wasted time and money for the purpose that I was looking to meet..
If you are needing a systematic, nuts and bolts approach to raising funds for your non profit, this is not the right book.. It appears to be, but its just a compilation of stories of what the author has experienced in the past when sitting one on one with the donors.. As well as other stories of successful campaigns, but not a single detailed explanation of what they actually did in strategy and implementation to reach this success..
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