Michael J. Silverstein, a senior partner in the Boston Consulting Group's Chicago office, and Kate Sayre, a partner in the BCG's New York office, write about how women are being ignored and underestimated even though they are the largest market opportunity in the world.
This article was first published in the September 2009 issue of Harvard Business Review.
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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.