In their effort to build the world's first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission: to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact.
In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their "farmily" made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values - lessons any socially conscious entrepreneur can apply to his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it's about utilizing whatever resources you have to turn your backyard idea into a sky-high success.
©2016 Brooklyn Grange, LLC (P)2016 Tantor
"This is a sweet and inspiring story about what can be accomplished by a group of smart, idealistic young people dedicated to environmental and business goals." (Publishers Weekly)
These rockstar millennials will restore your faith in humanity when Anastasia relates their tale of perseverance, determination, financial savvy, and willingness to "monster it" by creating the world's largest rooftop farm as well as a PROFITABLE and successful business that creates green jobs during one of the biggest recessions in US history. She will delight you with their adventures securing a space, climbing countless stairs, hauling monster loads of dirt and supplies, baking in the hot sun and brutal wind to build a place that provides healthy nutritious food, education, and community!
Action packed and full of valuable knowledge on entrepreneurship and neighborhood love... Its hard to put down!
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