The Entrepreneurial Conversation

Creating Mutually Beneficial Business Relationships

By: Edward G. Rogoff, Michael Corbett

Narrated by: Edward G. Rogoff, Corbett Michael

Length: 3 hrs and 24 mins

Publisher's summary

With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially.

Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur. Chapters tailored to entrepreneurially spirited managers and salespersons explore how these practices may be applied to their day-to-day work environments to identify other parties' core issues and address them in a way that creates win-win results.

Wisdom from entrepreneurial luminaries Robert Ezrapour, Milt Kamen, Dick Merians, Chauncey Rapp, Xiaoning Wang, Lloyd Weill, and Don Wilson appears throughout to further illuminate how entrepreneurial conversation can consistently achieve beneficial results for all parties involved.

©2007 Edward G. Rogoff (P)2007 Rowhouse Publishing

Critic reviews

"Through practical examples, the authors explain what constitutes an entrepreneurial mindset. Readers of different professions will benefit greatly from reading this enjoyable book." (Kira S. Sheinerman, Ph.D., Vice President, Investment Banking, Rodman Renshaw, LLC)

Not bad, but ...

The substance of the content is good. It is not as good, however, as Brian Tracy's Success Academy or Chet Holmes' Ultimate Sales Machine, in which you get essentially the same message, but with better ways to apply it and many other ideas. There are a few irritations. There are multiple narrators (and not all particularly good), which I found distracting. In addition, the constant use of the phrase "entrepreneurial conversation," even when that is not REALLY what they are talking about (they are talking about a related concept) got old really fast, particularly in a relatively short book.

Useful for more than just entrepreneurs

Lacking any customer reviews here before I purchased "The Entrepreneurial Conversation", I found some favorable ones on Amazon that convinced me to give it a shot. I'm glad I did, it was well worth it.

The pace and direction of the narration was like sitting down with a friend and having them explain what works and what doesn't as they guide you through the material. At nearly every stage of the book, interesting true life examples were recited that served well to reinforce the validity of the lesson being taught. The authors even take the time to dispel certain old school methods of communication that simply don't work with solid reasons why they don't.

While some of the material was not new to me, I still picked up on some key points and even found myself being described in certain aspects of how not to converse. Ever willing to learn, I was presented with an early opportunity to put some of the common sense techniques from the book to work with my teenage daughter and we both came away with far more favorable results than our usual "talks". The key there was in the title; "Creating Mutually Beneficial...Relationships".

If there was any downside to the book it was only in the all-too-often repeated phrase "Entrepreneurial Conversation". Being the main topic they obviously had to use it but at times I found myself wishing they had chosen to abbreviate it or reword it in some way so as to avoid repeating it over and over. That said, I got used to it and was able to ultimately ignore it as the content outweighed that minor shortcoming.

While I purchased it with my eye on business dealings, the information it relates is simply solid good sense that, if you are willing to listen, will teach you to communicate better and with that, prosper.

Not The Action-Oriented Content I was hoping for

perhaps good for new entrepreneurs. but not very action oriented... for me or probably anyone already in business.