The End of Rational Economics (Harvard Business Review) Audiobook | Dan Ariely | Audible.com
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The End of Rational Economics (Harvard Business Review) | [Dan Ariely]

The End of Rational Economics (Harvard Business Review)

Dan Ariely, a professor of Behavioral Economics at Duke University, writes about how it's time for companies to abandon the assumption that customers, employees and managers make logical decisions.
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Publisher's Summary

Dan Ariely, a professor of Behavioral Economics at Duke University, writes about how it's time for companies to abandon the assumption that customers, employees and managers make logical decisions.

This article was first published in the July 2009 issue of Harvard Business Review.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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    As freshman student of economics, I listened to this HBR. I was opened up to the field of behavioral economics this HBR helped me understand its purpose. It is a speculative review - not definitive. More like an observation piece than anything.

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