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The End of Rational Economics (Harvard Business Review) | [Dan Ariely]

The End of Rational Economics (Harvard Business Review)

Dan Ariely, a professor of Behavioral Economics at Duke University, writes about how it's time for companies to abandon the assumption that customers, employees and managers make logical decisions.
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Publisher's Summary

Dan Ariely, a professor of Behavioral Economics at Duke University, writes about how it's time for companies to abandon the assumption that customers, employees and managers make logical decisions.

This article was first published in the July 2009 issue of Harvard Business Review.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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    Cynthia Monrovia, California, United States 05-02-15
    Cynthia Monrovia, California, United States 05-02-15 Member Since 2012

    Audible listener who's grateful for a long commute!

    HELPFUL VOTES
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    "Easing the Cost of Retribution"

    Dan Ariely is a professor of Behavioral Economics at Duke University. Ariely's a lively writer, and "The End of Rational Economics" is a quick but informative piece from 'The Harvard Business Review' (2008).

    The piece has several good ideas. The one I liked best was a discussion about angry customers who might exact revenge with a bad review, and how to defuse them. That alone was worth the download and the listen time.

    [If this review helped, please press YES. Thanks!]

    8 of 11 people found this review helpful
  •  
    Rob 04-22-12
    Rob 04-22-12 Member Since 2012

    Robert

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    "Expands Field of Economics For Newbies"

    As freshman student of economics, I listened to this HBR. I was opened up to the field of behavioral economics this HBR helped me understand its purpose. It is a speculative review - not definitive. More like an observation piece than anything.

    0 of 0 people found this review helpful

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