China's changing course and sustainable success requires a shift in strategy
The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy. Drawing from more than 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams, and aspirations. China's growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China's growth in 2013 stemmed from consumption, and the government is establishing a free-trade zone in Shanghai and ending the dominance of state-owned enterprises. This book provides a road map for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China.
China's dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories on which to spend money. New strategies are needed to keep pace with the changing regulatory and consumer environments, and business as usual won't get very far. The End of Copycat China is the business guide to this emerging market, with expert guidance from the inside.
©2014 Shaun Rein (P)2015 Audible Inc.
I was hoping for honest insights and a straight-forward exposé on the changes in China. Instead, the data presented relies heavily on interviews with Chinese officials who make useless generalizations and sweeping statements, as well as anecdotal evidence that often lacks context. It feels like a presidential state of the union address for China (think vague statements that admit just enough fault to allow for the optimism that follows). I think that Dealing With China was a much more insightful read. While it does offer criticisms of China, I'm quite sure that the Chinese censors will give this book the green light. That doesn't necessarily mean a book isn't honest or hard hitting, but it should give one pause to consider the incentives that influence the author.
Rein has a lot of very compelling anecdotes and insights from his years of market research that are very engaging and informative.
While the author's insights into the Chinese market are invaluable, he is clearly out of his comfort zone when he went abroad in the last chapter to talk about China's relations with SE Asia. It is painfully obvious that he lacks the background to speak competently on Sino-Vietnamese, Cambodian and Filipino relations. Take his description of the US relationship with Vietnam as "rocky." That is so far off it's laughable. Moreover, he greatly misread the importance of the 2014 anti-Chinese riots in Vietnam. Ultimately, I don't hold this against him as I know it's not his expertise which is why I highly recommend the book up until the last chapter.
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