The Dip

By: Seth Godin

Narrated by: Seth Godin

Length: 1 hr and 32 mins

Publisher's summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

Right on time!

I love this book! It challenges the norm, it is short and to the point!

I needed this book -- Right Book, Right Time

I listened to this audilble book twice. It was EXACTLY what I needed as I consider my current work situation. I am in Human Resources, and I will definitely recommend this book to my colleagues and anyone who gives advice or coaching to others. However, I would not recommend this to someone who cannot be objective about their situation. If you are too emotionally involved in a decision (about quitting) than you will only hear what you want to hear in the book. The book is too short and some comments need more explanation or more clarification. If you don't think about the decision objectively, you may only chose the decision that you emotionally want.

A need read for everyone

My only regret is not reading it earlier. Excellent pointers on quitting or sticking it through

Good entry book into Seth Godin

Always have loved him speak, his take on the dip is simple and profound. Go read it!

Excellent

Powerful short read! Great insight! Worth the read! Will listen another time!!! Great great great....

Is it time to quit ?

Maybe you won't have a definitive answer but surely this audio book will give you tools to ponder and come up with the right answer for you and your clients.

Socratic

One of the refreshingly clear thinkers of modern times. He would not mandate the 6 more words required to submit this review.

Best of Seth's books

I have read linchpin, tribes, purple cow and the Icarus deception and loved them.

The dip though might have made the most impact on me. The audio version is almost perfect no time is wasted Seth's delivery is amazing as always. The message is so clear so to the point.

I know understand what it is to quit for the short term and what it means to quit for the long term.

2015

I may not have given my full attention to this to make a better review. I will need to review again and may adjust then.

Deeply insightful for those unsure

whether to stick or quit.

first determine what situation you're in. A dip, a cliff or a cul de sac.