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The Dip | [Seth Godin]

The Dip

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

What Members Say

Average Customer Rating

4.1 (997 )
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4.3 (538 )
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Performance
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  •  
    jayce NC 06-22-15
    jayce NC 06-22-15 Member Since 2015
    ratings
    REVIEWS
    5
    4
    Overall
    Performance
    Story
    "Gave me a new question to ask before starting something"

    Sometimes this book seemed wandering and self-contradictory (on my first listen), but that just meant I really had to engage with the material and think hard about what Seth was saying. I came away from this quick listen with two main new ideas: I should always ask myself whether I will make it past the dip if I start something, and that when I do find something I will persevere in, the dip is my friend because it will weed out my less committed competition. I always remember now to do what others won't and I will succeed over them.

    0 of 0 people found this review helpful
  •  
    karin 05-20-15
    karin 05-20-15 Member Since 2013
    ratings
    REVIEWS
    7
    2
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    Story
    "Great read"

    It's a little short but great concepts. Lots of truth in this book. I really enjoyed it

    0 of 0 people found this review helpful
  •  
    Janet K USA 04-24-15
    Janet K USA 04-24-15 Member Since 2014

    lilskil

    ratings
    REVIEWS
    10
    1
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    Story
    "skip it"


    this is not worth $3.97 or the time to listen

    boring repetitive and not helpful


    don't bother with this one



    0 of 0 people found this review helpful
  •  
    Brian D. Hawkins 04-21-15 Member Since 2014

    Blogger and business book reviewer for Success Reads.

    HELPFUL VOTES
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    "Written for you! Read or listen to it."

    If you're a person or business, have a job, a company, or a relationship and aren't at the top of your field or have the perfect life, I recommend you listen to this book. It's nothing we all don't already know, its just most of us don't know when to quit and when to go for it. Most never even consider the question at all.

    0 of 0 people found this review helpful
  •  
    Wesley Vanitou 04-19-15 Member Since 2015
    ratings
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    8
    4
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    "hard truth"

    The girl all this book is about the focus on what matters most and in my opinion in twice it really really good listening

    0 of 0 people found this review helpful
  •  
    Opus44 04-16-15
    Opus44 04-16-15 Member Since 2015
    ratings
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    2
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    "Outstanding content an excellent performance."

    I come back to this book again and again whenever I feel stuck. It reminds me to take a look at where I am and see if it's time to pivot into my next move.The content is precise, short and sweet. The examples are meaningful and easy to absorb.it's the perfect pick me up if you feel stuck in your job or profession.

    0 of 0 people found this review helpful
  •  
    Inglath Cooper penhook, VA, United States 04-14-15
    Inglath Cooper penhook, VA, United States 04-14-15 Member Since 2010

    Bestselling Author

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    18
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    "Outstanding!"

    So glad I found this book by Seth Godin. Just great life advice whatever your career pursuit! I highly recommend it.

    0 of 0 people found this review helpful
  •  
    Phil Hudson Santa Fe, NM, USA 03-29-15
    Phil Hudson Santa Fe, NM, USA 03-29-15 Member Since 2014
    HELPFUL VOTES
    5
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    "Quick but Powerful!"

    Anyone struggling with life, jobs, or success needs this book.

    Take an hour and a half and change your life. You owe it to yourself.

    0 of 0 people found this review helpful
  •  
    Jeffrey Mills Dublin, CA United States 03-23-15
    Jeffrey Mills Dublin, CA United States 03-23-15 Member Since 2013

    Philly born & bred, Pitt, Drexel U & Cambridge educated, Cali Livin'... Learning & Development Professional, Weekend Warrior & Coach

    ratings
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    13
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    "It was time to be bold and do it."

    Good read that helped me do the right thing and do it strategically. Has my recommendation for a future read.

    0 of 0 people found this review helpful
  •  
    Pedro 03-09-15
    Pedro 03-09-15
    ratings
    REVIEWS
    3
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    "Very Reassuring"

    Really good, gives you great insight on how to judge on whether it's worth it or not to stick it, teaches you to ask yourself the right questions

    0 of 0 people found this review helpful
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  • Amazon Customer
    London
    6/26/07
    Overall
    "Can't beat a bit of Godin..."

    The latest from Seth fails to disappoint, having listened to every one of his books on Audible...I find them simply superb to inspire me on the 40 minute cycle to work each day...I work in marketing so they fill me with ideas of who to call, what to research and how to work more efficiently.

    I would say The Dip is more singularly focussed than any of his other titles, and I didn't take many different ideas away, but just the one message well reinforced of when to quit and when to stick...in my work and personal life.

    If you want an introduction to Seth Godin, then I'd recommend The Big Moo or All Marketers are Liars first....The Dip is better for experienced Godin devotees...but when you're ready, go for it!

    21 of 21 people found this review helpful
  • Gavin
    DublinIreland
    1/30/10
    Overall
    "A nice little read!"

    Seth Godin's writing and reading style is extremely interesting and his metaphors insightful. In this book "The Dip" he explains why, in his belief, some companies and individuals succeed and why others fail. By fail, Godin explains, they merely stop trying to get out of "The Dip". In everything we do we experience a dip, for example in the book, Godin gives an example of how many people would like to Snowboard but the Dip is the falling over, the sore joints, the cold etc and they give up. People face the dip and can hammer through and get to the other side or they can give up. Every professional in any field has faced this "Dip" but it's whether they've made it through or not that counts. Sometimes it's better to given in and accept that the Dip is too big, you don't have enough, time energy or capital to get through so facing it is the best option. Jack "the neutron" Welsh quit in the dip of many of GE's product lines. He decided that he would only allow GE to compete in an market where they could be place number 1 or number 2 in that market and devote thir time and revenue to those pursuits.

    The book is full of little gems of information for such a small book and if you are interested in marketing then it's certainly a nice read. The book doesn't come out with anything very original except for the metaphors. One especially interesting one was that of the bicycle wheel and how starting to pump it is similar to starting the marketing process. The first few blasts of air/efforts are lost in the large market and it's not until we come to an equilibrium that it becomes effective.

    In conclusion, it's a nice book to get in a sale but if you are looking for something on marketing with a bit of meat to it, then have a look at Godin's other titles "Permission Marketing" or "All marketers are Liars" both are excellent!

    Please rate this review! Thank you!!

    3 of 3 people found this review helpful
  • Daniel
    7/7/15
    Overall
    Performance
    Story
    "Some good points but a bit shallow"

    There are some good points but sometimes the message seems obscured when the author uses incomplete anecdotes. Or says things like "being average is for losers" as if being at the top is the only way to live your life.

    0 of 0 people found this review helpful
  • Charlee
    6/18/15
    Overall
    Performance
    Story
    "Its ok."

    An extended blog post that contains a lot of repetition. I didn't blow me away.

    0 of 0 people found this review helpful
  • Nathaniel
    6/13/15
    Overall
    Performance
    Story
    "Well worth a listen"

    Short and sweet. Godin gets the message across clearly and concisely. It's easy to digest his message in a single listen and to apply his logic to your own situation.

    0 of 0 people found this review helpful
  • Mervyn
    5/24/15
    Overall
    Performance
    Story
    "Forceful!"

    Wow! Seth has produced a kick-up-the-backside book! Blisteringly simple! On Point! What a read! Love it!

    Mervyn Barrett
    Inevitability Coach at 5sense Management Technologies Ltd

    0 of 0 people found this review helpful
  • Stephanie Scales
    4/12/15
    Overall
    "Quit or not to quit?"

    Good book for those with many ideas and when to let go of some or whether to pursue ahead.

    0 of 0 people found this review helpful
  • Daniel
    Saffron Walden, United Kingdom
    11/15/13
    Overall
    Performance
    Story
    "Good message but very poor value for money"
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes, it was a message that made me think put forward in a very concise way.


    What did you like best about this story?

    Seth has one idea and instead of string it out into a long book with loads of repetition he just explains it in a clear way and that is good.


    Do you think The Dip needs a follow-up book? Why or why not?

    The audio book just ends suddenly. It felt that there was more to say


    Any additional comments?

    This book is very poor value for money. It essentially feels like two chapters from a normal book taken to make into a short (1:45) audio book. Considering normal books of this type tend to be 5-7 hours. For one credit I could even have had something like Don Quixote at 36 hours so it is very poor value for money. I listened to it in two drives to work normally I would expect something to last me a week or two.

    0 of 1 people found this review helpful

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