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The Dip Audiobook

The Dip

Regular Price:$7.95
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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

What Members Say

Average Customer Rating

4.2 (1673 )
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Performance
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  •  
    Kevin Henderson 07-01-16 Member Since 2015
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    "Short and sweet"

    Love it. Great food for thought and the shortness of this easy listen was refreshing

    0 of 0 people found this review helpful
  •  
    Dieter 06-28-16
    Dieter 06-28-16 Member Since 2016
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    "Frat Boy Advice"

    There were some gems of advice in here but I felt like I was being lectured by a frat boy repeatedly spewing the same catch phrases repeatedly.

    1 of 2 people found this review helpful
  •  
    Amazon Customer seattle, wa 06-28-16
    Amazon Customer seattle, wa 06-28-16 Member Since 2014
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    "disappointed"

    I have to agree with some other negative reviews. the concept is great but there is no significant quality information given on how to identify a scenario where you should stick with it vs giving up on a lost cause. kind of a lazy book to be honest.

    1 of 2 people found this review helpful
  •  
    Amazon Customer 06-26-16 Member Since 2016

    Just an average woman looking to better herself in order to help transform the lives of others.

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    "Gives a new take on success...simple concept"

    Great book! This book is for those who are struggling and not sure if what they are doing is worth it. Discusses the concept of quitting in practical terms and teaches on when to quit and when to keep going.

    I learned that the key to success is to be the best and not quiters. H
    Those who quit can only average

    0 of 0 people found this review helpful
  •  
    Pat 06-23-16
    Pat 06-23-16 Member Since 2015
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    "A Must Listen!"

    This short book presents life's challenges from a unique and noteworthy perspective. To quit or not to quit, that is the question...and Seth's answer is right on target!

    0 of 0 people found this review helpful
  •  
    IronSerpent 06-22-16
    IronSerpent 06-22-16 Member Since 2015
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    "quick and to the point"

    this book may be short but it drives home the point on when faced with a difficult decision if you should stay the course or if you should give up and focus on bigger better tasks.

    0 of 0 people found this review helpful
  •  
    Rod Rothwell 06-22-16 Member Since 2016
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    "What I needed"

    I'm a person who wants to be an author - so yeah middle of the dip - cheers Seth

    0 of 0 people found this review helpful
  •  
    Roberto Machorro 06-19-16 Member Since 2015
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    "Seth Godin at his best!"

    This is one of those books that I will recommend to family, friends and colleagues. It changed my way of prioritizing tasks and projects, I could almost hear and feel my brain gears as I was listening to it!

    Seth's reading is nothing spectacular, but it is engaging and friendly.

    0 of 0 people found this review helpful
  •  
    W H Cushman 06-14-16
    W H Cushman 06-14-16
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    "Concise, thought provoking, helpful"

    This book challenges some basic assumptions about quitting things and gives a helpful framework for deciding whether to press on our quit. I found it challenging and thought provoking. I highly recommend it.

    0 of 0 people found this review helpful
  •  
    Tianyu Guo 06-08-16
    Tianyu Guo 06-08-16 Member Since 2016
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    "Great book. Might change my life"

    While reading the book, i used the techque to decide wether quite my project or not. Really useful, especially the list of questions that author suggest us to ask ourself when quiting.

    0 of 0 people found this review helpful
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  • Mervyn
    5/24/15
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    "Forceful!"

    Wow! Seth has produced a kick-up-the-backside book! Blisteringly simple! On Point! What a read! Love it!

    Mervyn Barrett
    Inevitability Coach at 5sense Management Technologies Ltd

    0 of 0 people found this review helpful
  • Stephanie Scales
    4/12/15
    Overall
    "Quit or not to quit?"

    Good book for those with many ideas and when to let go of some or whether to pursue ahead.

    0 of 0 people found this review helpful
  • Daniel
    Saffron Walden, United Kingdom
    11/15/13
    Overall
    Performance
    Story
    "Good message but very poor value for money"
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes, it was a message that made me think put forward in a very concise way.


    What did you like best about this story?

    Seth has one idea and instead of string it out into a long book with loads of repetition he just explains it in a clear way and that is good.


    Do you think The Dip needs a follow-up book? Why or why not?

    The audio book just ends suddenly. It felt that there was more to say


    Any additional comments?

    This book is very poor value for money. It essentially feels like two chapters from a normal book taken to make into a short (1:45) audio book. Considering normal books of this type tend to be 5-7 hours. For one credit I could even have had something like Don Quixote at 36 hours so it is very poor value for money. I listened to it in two drives to work normally I would expect something to last me a week or two.

    0 of 1 people found this review helpful

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