And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
©2007 Seth Godin; (P)2007 Audible, Inc.
I wish I had gotten the physical book so I could highlight sections.
I follow Seth, and like hearing the author give the reading. It feels more authentic and less rehearsed.
In the current environment of 'serial entrepreneurs' with the commitment of a walnut, paying your dues seems irrelevant and old fashioned - except that it's not. And in this little book, Seth Godin explains why it's still needed. Thank you Seth - you've spurred me on. The dippy part of life is hard - but that's what makes succeeding soooooo much sweeter when you get there. I know this already - but this was good and timely reminder and delivered in a powerful way.
As always Seth Godin knocks it out of the park with this book. This is an invaluable resource that I have listens to multiple times and will continue to listen to over and over.
Sometimes this book seemed wandering and self-contradictory (on my first listen), but that just meant I really had to engage with the material and think hard about what Seth was saying. I came away from this quick listen with two main new ideas: I should always ask myself whether I will make it past the dip if I start something, and that when I do find something I will persevere in, the dip is my friend because it will weed out my less committed competition. I always remember now to do what others won't and I will succeed over them.
Blogger and business book reviewer for Success Reads.
If you're a person or business, have a job, a company, or a relationship and aren't at the top of your field or have the perfect life, I recommend you listen to this book. It's nothing we all don't already know, its just most of us don't know when to quit and when to go for it. Most never even consider the question at all.
I come back to this book again and again whenever I feel stuck. It reminds me to take a look at where I am and see if it's time to pivot into my next move.The content is precise, short and sweet. The examples are meaningful and easy to absorb.it's the perfect pick me up if you feel stuck in your job or profession.
So glad I found this book by Seth Godin. Just great life advice whatever your career pursuit! I highly recommend it.
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