• The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.3 out of 5 stars (4,649 ratings)

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The Dip  By  cover art

The Dip

By: Seth Godin
Narrated by: Seth Godin
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Publisher's summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average customer ratings
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  • 4.5 out of 5 stars
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    2,763
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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

I needed this book -- Right Book, Right Time

I listened to this audilble book twice. It was EXACTLY what I needed as I consider my current work situation. I am in Human Resources, and I will definitely recommend this book to my colleagues and anyone who gives advice or coaching to others. However, I would not recommend this to someone who cannot be objective about their situation. If you are too emotionally involved in a decision (about quitting) than you will only hear what you want to hear in the book. The book is too short and some comments need more explanation or more clarification. If you don't think about the decision objectively, you may only chose the decision that you emotionally want.

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3 people found this helpful

  • Overall
    4 out of 5 stars

To Quit or Not

This book was short and worth the listen. His concept of what the Dip is and being honest with yourself about your projects is worth while to consider. Some of it I disagreed with initially but in the end, it is actually applicable for all of us. We just don't want to listen or believe it. The best concepts are the ones that are obvious to us only after someone has said it! This maybe one of those.

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3 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Great Read!

This was a great read! I highly recommend this for anyone who is at any type of crossroad in life.

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    1 out of 5 stars
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    2 out of 5 stars
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    1 out of 5 stars

I can't recommend this book.

If you are super attentive it is possible to glean a morsel or two of useful wisdom. But it more likely that you will finish this book confused by the contradiction and misinformed by false conclusions and fabricated facts. I would avoid this one.

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    2 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars

Quit blah blah blah quit blah blah blah

I’ve just saved you some dollars or 1 Audible credit as the book can be summarized by what I’ve written in the subject line of this review. There’s truly nothing else in there.

No facts, no hard data, no research, just the word „quit” repeated in any and every possible way so that it gives you an impression that it is a tested concept.

I am giving two stars, not one, as I do admit that sometimes it is hard to quit what you have started and for some unidentified reason you continue. For starters, I didn’t quit listening to this audiobook 15 minutes after I started, even though I should have, as there was no reason to believe it would get any better, so it was a clear cul de sac which, as the Author suggests, should mean quitting immediately :-).

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    2 out of 5 stars
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    2 out of 5 stars

Sooooooo repetitive

I quit this book part way, which is very unusual for me. Very little help past the main point which could be put across in five minutes. Don’t waste your money or credit point.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Wisdom!

There’s so much wisdom in this short listen. It put succinct language to a lot of concepts that I’ve been figuring out over the years. I wish there was a longer version that would walk you through how to know if you’re in a cul-de-sac or dip

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Strategy, Concentrated

Looking for the what and why on when to say no and when to quit tasks that are holding you back? Seth Godin delivers in this must read business book.

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    5 out of 5 stars
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    5 out of 5 stars

Great book.

Radically different concept we all need to consider at one point in many areas of our lives.

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    5 out of 5 stars
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Wow!

Top notch book if you are debating on sticking with or quitting a venture this is a must read!!
Great for those of you wondering if you need a bit more focus in your life!

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