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The Creator's Code Audiobook

The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs

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Publisher's Summary

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard's Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur.

How do some people turn ideas into enterprises that endure? Startup founders and business leaders young and old are taking advantage of the new, fast-paced, interconnected world and turning small notions into big business. But why do some people succeed when so many others fail? Now, Amy Wilkinson is the first to develop a comprehensive theory that explains how these new iconoclasts gain traction to achieve lasting results.

Wilkinson conducted rigorous, lengthy interviews with today's most dynamic entrepreneurs including the founders of eBay, AirBnB, Yelp, LinkedIn, Chipotle, Spanx, Zipcar, Jetblue, PayPal, Gilt Groupe, and Revolution Foods, among others. The Creator's Code shows how these entrepreneurial creators built their companies. It delves into the belief of Elon Musk, founder of Tesla Motors, SpaceX, and Solar City, that "people are too self-limiting", reveals how AirBnB founder Joe Gebbia overcame obstacles to reach what he calls "Ramen Profitability", explains Stella & Dot founder Jessica Herrin's dictum that "there are no jobs on the unicorn farm", and shows how "Maryland's sweatiest football player", Kevin Plank, turned his somewhat comical problem into Under Armour, a $2 billion global sports brand.

The men and women you'll meet in this audiobook prove that entrepreneurship is accessible to everyone, and that by practicing six disciplines you can produce unexpected, creative, and wildly meaningful results.

©2015 Amy Wilkinson (P)2015 Simon and Schuster

What Members Say

Average Customer Rating

4.3 (297 )
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  •  
    R. Walling Los Angeles, CA 03-08-15
    R. Walling Los Angeles, CA 03-08-15 Member Since 2016
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    "Nothing groundbreaking"

    I wanted to love it, but I read a lot of business books and this felt like a re-hash of several origin stories I've heard too many times (eBay, Dropbox, Air BnB), and the six lessons feel like a random collection of fairly general advice on starting a company.

    The book is well written and well performed. But unfortunately I didn't pull anything new from it.

    11 of 11 people found this review helpful
  •  
    Amazon Customer 03-05-15 Member Since 2013
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    "worth listening to but not really revolutionary"

    loved this rapid listen, but.it's not a revolutionary tale. anyone willing to work hard can succeed and many did not go to university...

    5 of 5 people found this review helpful
  •  
    Coach Brock Illinois 05-31-15
    Coach Brock Illinois 05-31-15
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    "Not original but useful"
    What was one of the most memorable moments of The Creator's Code?

    It does not add anything original to the research, but the stories are inspiring.


    What aspect of Cassandra Campbell’s performance would you have changed?

    The cadence of the constant Howard Cosell imitation is extremely grating. Not sure I can finish listening.


    3 of 3 people found this review helpful
  •  
    Ville Walveranta Texas, USA 03-28-15
    Ville Walveranta Texas, USA 03-28-15 Member Since 2013

    I'm a Finn living in the U.S.

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    "Interesting but not great"
    Is there anything you would change about this book?

    The content was interesting but not great.. interesting stories of how various entrepreneurs got the idea to start their business.. but there really isn't "code" in this book (not that I expected there to be.. I don't think such thing can really be extracted into a "code", or written down, other than anecdotally, which this book perhaps did to a degree).


    Would you recommend The Creator's Code to your friends? Why or why not?

    Probably not. It wasn't a book that I "could not put down" (or in this case, "stop playing"), but rather one of the "well, I'm going to see how it ends now that I've started it".


    What do you think the narrator could have done better?

    I thought the "different voice" she did for the quotes from various interviewees was strange, distracting. This was not a fictional book, but it quoted interviews with Elon Musk and many other well-known and not-so-well-known entrepreneurs. So.. I kept wondering if she's trying to approximate the interviewees' voices (probably not since the voice was the same for all interviewee quotes, regardless of whether the interviewee was a male or a female.. which was another thing about the 'voice' that I found distracting).


    Could you see The Creator's Code being made into a movie or a TV series? Who should the stars be?

    A documentary, maybe, with interviews with many of the interviewed entrepreneurs. However, it would have to have a different structure than the book.


    8 of 10 people found this review helpful
  •  
    Jason Francoeur Nashua, NH 11-12-15
    Jason Francoeur Nashua, NH 11-12-15 Member Since 2015
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    "Open your mind to what's possible"

    I'd recommend this book to anyone in business or thinking of starting a business. It will definitely make a person view their word in a different way and open your eyes to opportunities you may have been staring at for some time! Fly the OODA Loop!!!!

    1 of 1 people found this review helpful
  •  
    Amazon Customer 04-08-15 Member Since 2013
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    "A good primer and reminder"
    If you could sum up The Creator's Code in three words, what would they be?

    It's a good primer and reminder of concepts and strategies that some successful entrepreneurs use to rule our lives. Like all books of this nature, things are greatly simplified, but overall I find it to be very useful.


    What did you like best about this story?

    The bio on Elon Musk is incredible. I knew a little about this man but now I can appreciate his genius.


    What about Cassandra Campbell’s performance did you like?

    Good voice and tempo, no complaints.


    Was there a moment in the book that particularly moved you?

    Elon Musk almost losing everything but pushing through immense obstacles anyway. Worked out well for him.


    1 of 1 people found this review helpful
  •  
    TrevorR 04-02-15
    TrevorR 04-02-15 Member Since 2014
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    "Required Reading for Business Owners (and Dreamers"

    If you've started, own, operate, or aspire to leading an organization, YOU NEED TO READ THIS BOOK.

    Amy Wilkinson has done a masterful job a of identifying the skills required to excel in business today. Not only are her observations accurate, they are highly actionable. She frames each (highly researched) insight with colorful stories from her interviews with more than 200 successful entrepreneurs (Musk, Skoll, Levchin, Rahman, Blakely...) to exemplify her identified skills in practice. It's a wonderful and captivating read that gives insight and prospective to what it takes to survive and thrive in today's changing marketplace.

    One of the initially unidentified values this book brings is the humanization of great modern entrepreneurial demi-gods. It's very reassuring to hear stories about the early struggles for EBay, Tesla, UnderArmor, Spanx to made only a few. It's highly motivational to know that all 'Start Ups' experience turmoil and thankfully Amy has written this book to help aspirational Entrepreneurs learn from and build off the work of these exemplary leaders.

    Thank you Amy - and happy reading!

    1 of 1 people found this review helpful
  •  
    Sally C. 08-31-16
    Sally C. 08-31-16 Member Since 2014
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    "Extremely inspiring!!"

    This information sparks courage, creativity, and inspiration....and action.
    Everyone can benefit greatly from it, if they desire...and I'd say especially those who are scared off by the societal belief that you have to be an expert in an area or have an expensive education in order to create something of value in our world.

    0 of 0 people found this review helpful
  •  
    Paul Ly 05-26-16
    Paul Ly 05-26-16 Member Since 2016
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    "Almost a complete waste of time."

    There is a reason why I don't read books and this book is one of them. The author tried her hardest to make this book meaningful, and I give her credit for trying, but I struggled to get through the book, let alone the introduction. I'd estimate that about 45% of the words used in this book includes the words million, billion and meaningless dollar figures. The majority of the stories told in the book could be taken from the front page of Reddit. I'm not actually sure what the author was trying to accomplish or who her audience is, but I don't think you'll find startuppy folks calling each other sunbirds. maybe I'm wrong... It might be worth a read if you are absolutely clueless about starting a business.

    0 of 0 people found this review helpful
  •  
    Mitzi Steinbeiss Schawo 04-28-16
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    "Ready to take the step."

    Enjoyed the info in this book. Good stories about people we know. The process is sound.

    0 of 0 people found this review helpful

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