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The Conversion Code Audiobook

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

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Publisher's Summary

Capture and close more Internet leads with a new sales script and powerful marketing templates.

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift toward online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise.

Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs.

  • Engage with consumers more effectively online
  • Leverage the strengths of social media, apps, and blogs to capture more leads for less money
  • Convert more Internet leads into real-world prospects and sales appointments
  • Make connections on every call and learn the exact words that close more sales

The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online - the vast majority through social media, mobile apps, blogs, and live chat - before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them - quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Download the accompanying reference guide.

©2016 Chris Smith (P)2017 Audible, Inc.

What the Critics Say

"If you need more traffic, leads and sales, you need The Conversion Code." (Neil Patel, cofounder of Crazy Egg)

"We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." (Oli Gardner, cofounder, Unbounce)

"We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." (Dan Stewart, CEO, Happy Grasshopper)

What Members Say

Average Customer Rating

4.8 (83 )
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Performance
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  •  
    Dave Broome 02-06-17
    Dave Broome 02-06-17 Member Since 2016

    Bozeman, Montana Real Estate Broker.

    HELPFUL VOTES
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    "This is Next Level Sales and Marketing Information"
    If you could sum up The Conversion Code in three words, what would they be?

    Read, Apply, Succeed


    What did you like best about this story?

    In listening to the audio book I felt like Chris the author had been through a lot of the same experiences as myself. I've read more than my fair share of sales books but this one has spoken to me on a different level. I can't wait to dig in and put to work what I've learned into action.


    What does Chris Smith bring to the story that you wouldn’t experience if you just read the book?

    Chris Smith comes across as a guy that you could have a cup of coffee with and walk out of the meeting a lot smarter for having talked with him.


    Was there a moment in the book that particularly moved you?

    Yes, it moved my brain to think about how I can use what I've learned in my real estate sales business.


    Any additional comments?

    Money well spent. I have both the book and Audible download. I will be referring back to them both for a while as I fine tune the next phase of my business.

    4 of 4 people found this review helpful
  •  
    Amit Bhuta 02-05-17
    Amit Bhuta 02-05-17 Member Since 2016
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    "WOW! By far the best sales book I have ever read!"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely!


    What about Chris Smith’s performance did you like?

    Was great to hear the book read by the author.


    Was this a book you wanted to listen to all in one sitting?

    Although the book is many hours long, it never felt like that. I wanted to listen to it all in one sitting because there were so many takeaways. I ended up taking notes as I listened to it. So it took me a few different sessions to hear everything.


    Any additional comments?

    I've been in sales for twenty-three years in automobile sales (11 years) and for the last twelve years selling luxury real estate in South Florida. I've read, listened to, attended, and spent nearly $100,000 in sales training over the last 20+ years. I can absolutely say that this sales training bible was better than anything than I have ever experienced before. Wish I could have had this in the past. I would have saved a ton of money :-).

    4 of 4 people found this review helpful
  •  
    Lisa Archer 02-06-17
    Lisa Archer 02-06-17 Member Since 2014
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    "Audible version worth the wait- amazing"
    What made the experience of listening to The Conversion Code the most enjoyable?

    Chris is captivating on a stage and amazing on audio, it made the book come to life and feel like you were in the boiler room with him.


    What did you like best about this story?

    It is real and practical and easily implemented.


    Which scene was your favorite?

    I like the beginning where Chris explains where he came from and why he is an authority on converting Internet leads.


    Was there a moment in the book that particularly moved you?

    There were several and most important is the information being taught by someone other than you in your company goes a long way.


    Any additional comments?

    As the owner of a company, sometimes it can be easier to teach and motivate your employees when the advice comes from someone other than yourself. My sales and marketing teams LOVED The Conversion Code and the tactics Chris details. And as a company who prides itself on Internet lead generation, the specificity of the sales script was truly appreciated. We were able to implement it and make it our own immediately. Great book!

    3 of 3 people found this review helpful
  •  
    Brian 02-10-17
    Brian 02-10-17 Member Since 2014
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    "Must listen"

    It's no wonder why Chris Smith has such a strong following . This book is the latest and greatest of all the technology platforms . I can't stop listening to it.

    2 of 2 people found this review helpful
  •  
    Hman 02-10-17
    Hman 02-10-17 Member Since 2016
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    "Chris Smith is a true guru"
    What did you love best about The Conversion Code?

    Chris's style is a great mix of information and conversation. He is at the top of his game, and certainly a renowned expert in his field. He really gives you a different way of looking at sales conversations.


    2 of 2 people found this review helpful
  •  
    Arthur W. 02-09-17
    Arthur W. 02-09-17 Member Since 2015
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    "Wow Really Great Content Chris!!"
    What made the experience of listening to The Conversion Code the most enjoyable?

    Yes


    What did you like best about this story?

    I already know a lot of the stuff at the beginning of the book but Chris gives those little golden nuggets that you didn't even think about.


    Have you listened to any of Chris Smith’s other performances before? How does this one compare?

    No


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Just in awwh


    Any additional comments?

    Get the book...everything sound over whelming at first but this audible needs more than just one listen to retain and start taking action.

    2 of 2 people found this review helpful
  •  
    Amazon Customer 02-09-17

    cookie

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    "Read By the Author"
    Would you recommend this audiobook to a friend? If so, why?

    Absolutely. Anyone in sales that is looking to master the art of closing.


    What other book might you compare The Conversion Code to and why?

    There not any other books that can compare that I have read. This is an HOW-TO guide. I read a lot of books on how close the sale.If you are looking for sound advice on how to close and win the sale you must listen to this book.


    Have you listened to any of Chris Smith’s other performances before? How does this one compare?

    This is one of the best written instructional guides that I have ever listened too.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Chris is funny anyway. To have him narrate the book is a treat. You can hear his excitement and energy while listening to the book.


    Any additional comments?

    This guide is for anyone who is looking to increase their conversion rate. It is great to have to have the leads but money is made when you close the deal. If you are looking for a no bull detailed guide on how to do just that. You must purchase the audiobook and book.

    2 of 2 people found this review helpful
  •  
    Amazon Customer 02-08-17 Member Since 2015
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    "The Code"

    Chris Smith is a master of his craft! I'm so glad this was finally available on Audible. Literally finished it in one day and can wait to hear it again. Nice work!

    2 of 2 people found this review helpful
  •  
    Michelle Phy 03-04-17
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    "On Point - Chris is real and relevant!"
    Would you listen to The Conversion Code again? Why?

    I'm in the process of listening to it while I highlight in the book. Better than any college course I've taken.


    What about Chris Smith’s performance did you like?

    I like that Chris is real and hearing his back story gives him credibility.


    Was there a moment in the book that particularly moved you?

    Yes! We think that we need to just spend more $ on lead generation rather than focus on conversion.


    Any additional comments?

    Thank You for sharing your wisdom, Chris! The only thing I would emphasize more is to treat people like friends. I've always focused on the relationship first and the money naturally followed. That is why your code is so helpful. You teach us to quickly get to the conversation so we can turn the internet "lead" into a friend that we can help.

    1 of 1 people found this review helpful
  •  
    Nancy 02-09-17
    Nancy 02-09-17
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    "THERE REALLY IS A SCIENCE TO SALES! LEARN IT HERE!"
    Any additional comments?

    Chris does an amazing job narrating. His energy and passion for sales can be felt throughout. A must read/listen for ANYONE that is in any type of sales.

    1 of 1 people found this review helpful
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  • Mifareman
    Yorkshire, UK
    2/21/17
    Overall
    Performance
    Story
    "If he says "Quote unquote" one more time Arghhh!"
    Would you try another book written by Chris Smith or narrated by Chris Smith?

    No. He says "quote unquote" far too often. Drove me nuts!


    What will your next listen be?

    Fanatical Prospecting


    Would you be willing to try another one of Chris Smith’s performances?

    No


    What character would you cut from The Conversion Code?

    "Quote Unquote"


    Any additional comments?

    His constant "Quote unquote" saying really got on my nerves. Didn't manage to get past the third chapter.

    0 of 1 people found this review helpful

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