We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
The Cluetrain Manifesto: 10th Anniversary Edition | [Rick Levine, Christopher Locke, Doc Searls, David Weinberger, Jake McKee]

The Cluetrain Manifesto: 10th Anniversary Edition

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing. The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. Now The Cluetrain Manifesto remains more relevant than ever.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

The Cluetrain Manifesto began as a website in 1999, when Rick Levine, Chris Locke, Doc Searls, and David Weinberger posted 95 theses on the web, asserting that there was a new reality of the networked marketplace. They set out to overturn hierarchical marketing with ideas like:

  • Markets consist of human beings, not demographic sectors.
  • Companies need to realize their markets are often laughing - at them.
  • Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall.
  • We are immune to advertising. Just forget it.

The authors present a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the internet has radically reframed the seemingly immutable laws of business - and what business needs to know to weather the seismic aftershocks.

A best seller when it was published in 2000, The Cluetrain Manifesto remains more relevant than ever. Ten years after its original publication, the anniversary edition includes a new introduction and chapters by the authors, and commentary by Jake McKee, J. P. Rangaswami, and Dan Gillmor. Essential reading for anybody interested in the internet and e-commerce, this book is for anyone navigating the topography of the wired marketplace.

©2000, 2001, 2009 Fredrick Levine, Christopher Locke, David Searls, and David Weinberger (P)2012 Fredrick Levine, Christopher Locke, David Searls, and David Weinberger

What the Critics Say

"...The Cluetrain Manifesto offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise-that markets are conversations-should be pounded into the collective brain of corporate executives." (BusinessWeek)

What Members Say

Average Customer Rating

3.5 (6 )
5 star
 (2)
4 star
 (1)
3 star
 (2)
2 star
 (0)
1 star
 (1)
Overall
3.7 (6 )
5 star
 (3)
4 star
 (0)
3 star
 (2)
2 star
 (0)
1 star
 (1)
Story
3.2 (6 )
5 star
 (1)
4 star
 (1)
3 star
 (3)
2 star
 (0)
1 star
 (1)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.