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The Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research | [Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar, Ken A. Paller]

The Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research

Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that? The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do.
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Publisher's Summary

Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that?

The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do. For example:

  • 1. The more of an expert we become, the less we "think."
  • 2. Our brain can con us into being sure that we're right - even when we're wrong.
  • 3. Without consulting us, our brain decides who to trust.

The good news is that leaders can use what researchers have learned about the brain to manage their own brains more effectively. That's the first Brain Advantage. Just as important, leaders can use that knowledge to manage other people more effectively. That's the second Brain Advantage.

The Brain Advantage does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information.

©2010 Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar, and Ken A. Paller (P)2013 Gildan Media LLC

What the Critics Say

"There has been so much on the brain and how it affects our behavior. Finally, here's an audiobook that gives a one-two punch - a quick 'so what' on brain research and a set of actions that produce better leaders. Well done!" (Craig Wortmann, CEO, Experience LLC. Adjunct Associate Professor of Entrepreneurship University of Chicago's Booth School of Business. Craigwortmann.com)

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