UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.
The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include:
©2012 Scott Stratten (P)2012 Audible, Inc.
I read the hard copy of Scott's book Unmarketing so when I signed up for audible as I wanted to start listening to more audio books while I was driving as I spend a lot of time on the road I naturally looked up Scott's other book. This book was full of awesomeness and unawesomeness. Great stories, ideas, humour and business practices.
Scott Stratten of course!
Is Your Business Awesome or Unawesome?
After just reading an excellent business book (the lean startup), I am left with shock that this book was even listed as 4 stars. This would not even reach a quarter of the insight and value of other business books.
I feel that most of the points in books, I have already read about just going around the web. The examples are just kneejerk stories of the author that most people have also experienced.
I believe this book's target audience is the lost and inept 40 year old middle manager. I suggest they simply hire a social media marketing consultant to improve their programs as this book is simply to narrowed in their scope in social media only. This book will not give you a methodology to improve your marketing program as a whole.
Someone less corny.
If you're read Unmarketing, you'll also love this book. It is a bit heavy on the social media side, which is for a good reason - because it is so important to the conversation and authenticity of every brand these days.
Scott doesn't just pay social media lip service though, he stresses time and time again that your clients/customers have a voice, and they're using that voice, so you need to figure out where that is happening and engage with them.
Its a must read for anyone dealing with marketing!
"A fresh look at how businesses and customers dance"
My eyes are opened, and I now see unawesomeness everywhere I look. Luckily, I am now also starting to see - and encourage - the awesome in myself and others as we go about our daily business interactions.
Stratten simply lifts the veil on the blindingly obvious - treat customers well and you will have a more successful business. With real life examples he shows how some businesses give great customer experiences and truly care whilst others are shackled by mission statements and business school dictates.
This is the second book I have listened to and I am looking forward to the third. The forehead slapping insights are pure gold.
A drawing of a unicorn fighting a bear - you have to read the book....
Be warned - after reading this book you will become less tolerant of shoddy treatment from companies that supposedly want your custom. And you will be driven to make changes in your own approach to your customer base. Thankfully, these are all for the good.
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