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The Book of Business Awesome - The Book of Business UnAwesome | [Scott Stratten]

The Book of Business Awesome - The Book of Business UnAwesome

The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.
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Publisher's Summary

UnAwesome is UnAcceptable.

The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses.

The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include:

  • The power of peripheral referrals and how to create content for your "third circle"
  • Explains how to re-recruiting your employees and re-court your customers
  • Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Download the accompanying reference guide.

©2012 Scott Stratten (P)2012 Audible, Inc.

What Members Say

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  •  
    Terry 09-15-14
    Terry 09-15-14 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Awesome Business Book!"
    What did you love best about The Book of Business Awesome - The Book of Business UnAwesome?

    I read the hard copy of Scott's book Unmarketing so when I signed up for audible as I wanted to start listening to more audio books while I was driving as I spend a lot of time on the road I naturally looked up Scott's other book. This book was full of awesomeness and unawesomeness. Great stories, ideas, humour and business practices.


    Who was your favorite character and why?

    Scott Stratten of course!


    Which character – as performed by Scott Stratten – was your favorite?

    himself


    If you were to make a film of this book, what would the tag line be?

    Is Your Business Awesome or Unawesome?


    0 of 0 people found this review helpful
  •  
    Julian Quezon City, Philippines 12-04-13
    Julian Quezon City, Philippines 12-04-13 Member Since 2013
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "Lacks real insight peppered with corny jokes."
    What disappointed you about The Book of Business Awesome - The Book of Business UnAwesome?

    After just reading an excellent business book (the lean startup), I am left with shock that this book was even listed as 4 stars. This would not even reach a quarter of the insight and value of other business books.

    I feel that most of the points in books, I have already read about just going around the web. The examples are just kneejerk stories of the author that most people have also experienced.

    I believe this book's target audience is the lost and inept 40 year old middle manager. I suggest they simply hire a social media marketing consultant to improve their programs as this book is simply to narrowed in their scope in social media only. This book will not give you a methodology to improve your marketing program as a whole.


    Who would you have cast as narrator instead of Scott Stratten?

    Someone less corny.


    0 of 0 people found this review helpful
  •  
    Daniel Poughkeepsie, NY, United States 02-08-13
    Daniel Poughkeepsie, NY, United States 02-08-13 Member Since 2010
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    REVIEWS
    2
    1
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    Performance
    Story
    "Stratten Smashes It Out Of The Park Again"

    If you're read Unmarketing, you'll also love this book. It is a bit heavy on the social media side, which is for a good reason - because it is so important to the conversation and authenticity of every brand these days.

    Scott doesn't just pay social media lip service though, he stresses time and time again that your clients/customers have a voice, and they're using that voice, so you need to figure out where that is happening and engage with them.

    Its a must read for anyone dealing with marketing!

    0 of 0 people found this review helpful
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  • Steve
    Marbella, Spain
    12/5/13
    Overall
    Performance
    Story
    "A fresh look at how businesses and customers dance"
    What did you like most about The Book of Business Awesome - The Book of Business UnAwesome?

    My eyes are opened, and I now see unawesomeness everywhere I look. Luckily, I am now also starting to see - and encourage - the awesome in myself and others as we go about our daily business interactions.


    What did you like best about this story?

    Stratten simply lifts the veil on the blindingly obvious - treat customers well and you will have a more successful business. With real life examples he shows how some businesses give great customer experiences and truly care whilst others are shackled by mission statements and business school dictates.


    Have you listened to any of Scott Stratten’s other performances? How does this one compare?

    This is the second book I have listened to and I am looking forward to the third. The forehead slapping insights are pure gold.


    Was there a moment in the book that particularly moved you?

    A drawing of a unicorn fighting a bear - you have to read the book....


    Any additional comments?

    Be warned - after reading this book you will become less tolerant of shoddy treatment from companies that supposedly want your custom. And you will be driven to make changes in your own approach to your customer base. Thankfully, these are all for the good.

    0 of 0 people found this review helpful
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